To be a storyteller is an incredible position from which to influence hearts and minds, and each one of us has the capacity to utilise storytelling for a sustainable future. This book offers unique and powerful insights into how stories and storytelling can be utilised within higher education to support sustainability literacy. Stories can shape our perspective of the world around us and how we interact with it, and this is where storytelling becomes a useful tool for facilitating understanding of sustainability concepts which tend to be complex and multifaceted. The craft of storytelling is as old as time and has influenced human experience throughout the ages. The conscious use of storytelling in higher education is likewise not new, although less prevalent in certain academic disciplines; what this book offers is the opportunity to delve into the concept of storytelling as an educational tool regardless of and beyond the boundaries of subject area. Written by academics and storytellers, the book is based on the authors’ own experiences of using stories within teaching, from a story of “the Ecology of Law” to the exploration of sustainability in accounting and finance via contemporary cinema. Practical advice in each chapter ensures that ideas may be put into practice with ease. In addition to examples from the classroom, the book also explores wider uses of storytelling for communication and sense-making and ways of assessing student storytelling work. It also offers fascinating research insights, for example in addressing the question of whether positive utopian stories relating to climate change will have a stronger impact on changing the behaviour of readers than will dystopian stories. Everyone working as an educator should fi nd some inspiration here for their own practice; on using storytelling and stories to co-design positive futures together with our students.

Stories and narratives are powerful tools for explaining the world around us. This book explores storytelling as a way of engaging audiences with sustainable development issues and reflects on the opportunities and limitations of storytelling for sustainability as an innovative approach to sustainability communication. Bringing together voices and perspectives from research and practice, this volume explores the ways in which storytelling can support change toward sustainability. Unlike other anthologies, the book first provides a sound scientific basis by unfolding the storytelling approach and presenting empirical studies on its impact on effects. It clarifies important terms and presents recent findings on the impact of storytelling on sustainability from an extensive 3-year research project on this question. The second part shows how storytelling can be used in different fields of practice to communicate sustainability in more engaging and effective ways. Here, the main focus is on not only case-based accounts of positive change, but also tensions, arising from the application of storytelling for sustainability in journalism, higher education, corporate communication, or science communication. Combining theory with practical examples, this innovative book will be a great resource for students and scholars of environmental communication and sustainable development, as well as professionals working in related fields.

Campus leaders describe how community colleges, publicly funded universities, and private liberal arts colleges across America are integrating sustainability into curriculum, policies, and programs. In colleges and universities across the United States, students, faculty, and staff are forging new paths to sustainability. From private liberal arts colleges to major research institutions to community colleges, sustainability concerns are being integrated into curricula, policies, and programs. New divisions, degree programs, and courses of study cross traditional disciplinary boundaries; Sustainability Councils become part of campus governance; and new sustainability issues link to historic social and educational missions. In this book, leaders from twenty-four colleges and universities offer their stories of institutional and personal transformation. These stories document both the power of leadership—whether by college presidents, faculty, staff, or student activists—and the potential for institutions to redefine themselves. Chapters recount, among other things, how inclusive campus governance helped mobilize students at the University of South Carolina; how a course at the Menominee Nation's tribal college linked sustainability and traditional knowledge; how the president of Furman University convinced a conservative campus community to make sustainability a strategic priority; how students at San Diego State University built sustainability into future governance while financing a LEED platinum-certified student center; and how sustainability transformed pedagogy in a lecture class at Penn State. As this book makes clear, there are many paths to sustainability in higher education. These stories offer a snapshot of what has been accomplished and a roadmap to what is possible. Colleges and Universities Covered Arizona State University • Central College, Iowa • College of the Menominee Nation, Wisconsin • Curriculum for the Bio-region Project, Pacific Northwest • Drury University, Missouri • Emory University, Georgia • Florida A&M University • Furman University, South Carolina • Green Mountain College, Vermont • Kap'olani Community College, Honolulu, Hawaii • Pennsylvania State University • San Diego State University • Santa Clara University, California • Slippery Rock State University, Pennsylvania • Spelman College, Georgia • Unity College, Maine • University of Hawaii–Manoa • University of Michigan • University of South Carolina • University of South Florida • University of Wisconsin–Oshkosh • Warren Wilson College, North Carolina • Yale University

Consumers are applying more pressure on companies to embrace sustainable practices and tell purposeful stories to win their approval. They are increasingly critical of brands for their environmental and social impact, demanding authenticity and accountability. However, many businesses need help navigating this complex terrain, unsure of how to effectively integrate sustainability into their branding strategies. The lack of comprehensive resources that bridge the gap between theory and practice in sustainable branding is a significant challenge that needs immediate attention. Compelling Storytelling Narratives for Sustainable Branding solves this pressing problem through a collection of insightful chapters contributed by esteemed academics, researchers, and practitioners. This book offers a roadmap for businesses seeking to align their brand narratives with sustainability principles. By delving into the psychology of storytelling, analyzing successful case studies, and providing practical guidance, this compendium equips readers with the tools and strategies to integrate sustainability into their branding efforts authentically.

This book introduces readers to the latest research and findings from projects focusing on teaching education for sustainable development at universities. In particular, it describes practical experiences, outline courses, training schemes and other initiatives aimed at promoting better teaching on matters related to sustainable development at institutions of higher education. In order to meet the pressing need for publications to support sustainable development education, the book places special emphasis on state-of-the art descriptions of approaches, methods, initiatives and projects from around the world, illustrating how teaching education for sustainable development can be implemented at the international scale. The book represents a timely contribution to the dissemination of approaches and methods that may improve the way we perceive the importance of teaching education for sustainable development, as well as how we implement it.

'Finalist' in the PROSE Award (2022) for Language & Linguistics Awarded Honors at the Storytelling World Awards 2022 Linking the ongoing ecological crisis with contemporary conditions of alienation and disenchantment in modern society, this book investigates the capacity of oral storytelling to reconnect people to the natural world and enchant and renew their experience of nature, place and their own existence in the world. Anthony Nanson offers an in-depth examination of how a diverse ecosystem of oral stories and the dynamics of storytelling as an activity can catalyse different kinds of conversation and motivation, helping us resist the discourse of powerful vested interests. Detailed analysis of traditional, true-life and fictional stories shows how spoken narrative language can imbue landscapes, creatures and experiences with enchantment and mediate between the inner world of consciousness and outer world of ecology and community. A pioneering ecolinguistic and ecocritical study of oral storytelling in the modern world, Storytelling and Ecology offers insight into the ways that sharing stories in each other's embodied presence can open up spaces for transformation in our relationships with the ecological world around us.

In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns, examines its impact on consumer behavior and brand loyalty, and showcases best practices for integrating sustainability into marketing strategies and tactics. Additionally, it explores the challenges and opportunities associated with implementing sustainable marketing across various industries, investigates the influence of digital technologies on sustainable marketing, and explores the future of sustainable marketing in the post-COVID-19 era. Targeting marketing professionals, business leaders, marketing students and educators, and individuals interested in advancing sustainable business practices, this book serves as an invaluable resource. It offers insights into the role of marketing in creating a more environmentally friendly future and equips readers with the latest strategies and best practices for promoting sustainability through marketing.

Stories have always been part of tourism with tourists eager to both share and listen to stories about destinations. Destinations also build identity and distinctiveness by sharing stories with visitors. It is essential to gain a deeper understanding of the role that stories play in marketing and branding destinations, as well as how storytelling through digital mobile technologies can aid in these practices. Global Perspectives on Strategic Storytelling in Destination Marketing is a key reference that offers theoretical frameworks and empirical approaches to the study of storytelling in tourism at the organizational and destination levels, and from the perspectives of experience providers and customers. It further addresses current and future challenges of tourism organizations and destinations that may be tackled by creatively adopting storytelling as a strategy for brand differentiation and customer involvement. Covering topics such as film-induced tourism, heritage tourism, and community engagement, this premier reference source is an excellent resource for marketers, advertising executives, brand managers, travel agencies, tour operators, event and program managers, business executives, government officials, community leaders, students, researchers, academicians, professionals, and practitioners in the tourism and hospitality industry.

How do we foster in college students the cognitive complexity, ethical development, and personal resolve that are required for living in this "sustainability century"? Tackling these complex and highly interdependent problems requires nuanced interdisciplinary understandings, collective endeavors, systemic solutions, and profound cultural shifts. Contributors in this book present both a rationale as well as a theoretical framework for incorporating reflective and contemplative pedagogies to help students pause, deepen their awareness, think more carefully, and work with complexity in sustainability-focused courses. Also offering a variety of relevant, timely resources for faculty to use in their classrooms, Contemplative Approaches to Sustainability in Higher Education serves as a key asset to the efforts of educators to enhance students’ capacities for long-term engagement and resilience in a future where sustainability is vital.

Sustainability Communication across Asia distils the core components of environmental communication in the diverse milieu of Asian nations such as Indonesia, Malaysia, the Philippines, Thailand, and China. The chapters in this book engage readers in a clear-sighted view of issues, challenges, and strategies related to sustainability communication in Asia, examining fundamental principles, digital strategies, and the role of language, as well as community engagement. The first part of the book features underpinning ideologies of sustainability communication. The authors go on to explore the prevalent trends and approaches in sustainable communication in the digital realm, examining the internet in general, social media, and gaming platforms. Finally, the book discusses the green efforts adopted among selected Asian communities, the role of communication, and the resulting societal impacts. Readers will be introduced to many related examples of Asian sustainability cases and issues that may differ from Western experiences. Interesting topics such as environmental gamification, edutainment and sustainability communication, and social media and sustainability are among those presented and elaborated at length by 21 writers with industrial and academic backgrounds. Practical and inspiring, this book will be of great interest to students and scholars of sustainability and environmental communication, and Asian studies in general.