Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication. Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.

This volume examines the rising role that alternative media play in contemporary mainstream political communication. The book focuses on three primary sites where such media have established growing influence in recent years: political parties, mainstream political news, and participatory media that allow for engagement.

A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.

Religious Alternative Media was created by Fitaha Aini. This book discusses religious alternative media‘s role in shaping discourse and highlights the 3S essence (sincerity, survivability and solidarity) to create a long-term impact on plural communities. Fitaha Aini has provided us with a remarkable resource for understanding the dynamics of our modern world, where media and religion are not separate entities but threads woven together in the social fabric. The author of this enlightening work also brings an array of perspectives. Through her expertise, she reveals how media reflects and influences multi-religious communities’ beliefs, values, and practices. Spesification of this book: Category : Media of Communication Author : Fitaha Aini E-ISBN : 978-623-124-546-5 Size : 15.5x23 cm Page : xvi, 151 pages Publish Date : 2024 Deepublish publishers are book publishers that focus on publishing in the field of education, especially higher education (universities and high schools).

Discussing Web-based training from design, development, delivery, management, implementation, and evaluation perspectives, this book includes 63 chapters by experts from around the world. They offer instruction on the uses of the Web for corporate, government, and academic training purposes. Particular chapters address topics like the advantages and limitations of Web-based training, the technological resources available, the theory behind Web-based learning, the use of simulations, online testing, copyright, and cost. c. Book News Inc.

Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. As arts patronage has declined, and given new technological advances, arts organizations have had to adapt to a new environment and compete for an audience. This edition emphasizes visitor or audience participation, as well as the use of social media in attracting and maintaining an audience. Learning to harness social media and technology in order to encourage a dialogue with its audience is of primary importance for arts organizations. This book covers: - Cost effective methods of researching the audience using technology - Developing a consistent, branded online message - Using social media to increase audience engagement, and involve them in the creative process With an approach that is jargon-free and focused on practical application, this book is designed for both undergraduate and graduate students of arts marketing and cultural management.

How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.

This book analyzes how and why Al Jazeera English (AJE) became the channel of choice to understand the massive protests across the Arab world 2011. Aiming to explain the ‘Al Jazeera moment,’ it tracks the channel’s bumpy road towards international recognition in a longitudinal, in-depth analysis of the channel’s editorial profile and strategies. Studying AJE from its launch in mid-November 2006 to the ‘Arab Spring’, it explains and problematizes the channel’s ambitious editorial agenda and strategies, examines the internal conflicts, practical challenges and minor breakthroughs in its formative years. The Al Jazeera-phenomenon has received massive attention, but it remains under-researched. The growth of transnational satellite television has transformed the global media landscape into a complex web of multi-vocal, multimedia and multi-directional flows. Based on a combination of policy-, production- and content analysis of comprehensive empirical data the book offers an innovative perspective on the theorization of global news contra-flows. By problematizing the distinctive characteristics of AJE, it examines the strategic motivation behind the channel and the ways in which its production processes and news profile are meant to be different from its Anglo-American competitors. These questions underscore a central nexus of the book: the changing relationship between transnational satellite news and power.

Academic study of social activism and social movements has become increasingly prevalent over the years; this is due in large part to the fact that activists have captured public imagination and gained substantial influence in political discourse. For instance, Occupy Wall Street activists, Tea Party activists, and activists affiliated with the Arab Spring have transformed political debates and have become the focus of mainstream news media coverage about a variety of different political topics. Journey into Social Activism explicates the philosophical foundations of the study of activism and illustrates four different research sites in which activism can be observed and studied: organizations, networks, events, and alternative media. The book will introduce students and scholars to important qualitative approaches to the study of social activism within these four research sites, which is based entirely on successful research projects that have been conducted and published in recent years. Ultimately, this book will prove integral to any students and scholars who wish to use qualitative methods for their research endeavors concerning social activism in contemporary society.