In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.

Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics. The book contains concise instructions for writing the key multimedia documents in strategic communication, each with an example in the text. Short, practice-oriented chapters each cover a key theme, principle or writing topic. This sixth edition features: new and more diverse examples; additional references on legal and ethical guidance, technical tools and other resources used by practicing professionals; a new Audience Persona chapter; and incorporation of digital trends, such as increased use of images, video and user-generated content as well as evolutions in mobile marketing and other emerging platforms. Strategic Writing, Sixth Edition is an essential textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary approach. Online resources are also included to support instructors and students. Faculty will find sample assignments with rubrics and lecture slides. Students will find practice quizzes for each section; nine-step strategic writing process guidance with helpful links for each step; and examples, templates and online articles demonstrating strategic writing in practice. Please visit www.routledge.com/cw/hendershot.

Power up writing instruction with short, differentiated lessons! The hard reality? By the time they reach middle school, many of our students still lack basic writing skills, and this may be one of their last opportunities to get up to speed before they reach high school. There′s no better resource for you to help them do so than Strategic Writing Mini-Lessons for All Students, Grades 4–8. Covering all four essential writing strategies—inventing, drafting, writing, and editing—these differentiated mini-lessons follow an easy-to-navigate, consistent structure, including: A schematic linking lessons to the grade-level goals of the Common Core Adaptations for struggling writers, English Language Learners, and even advanced writers with every lesson Support for different types of learners through use of color-coding techniques, charts, art, and other visual tools Specific guidance on developing your students′ confidence as writers and their ability to work independently Within no time, your students will write with a newfound competence and confidence, better equipped to meet the demands ahead of them. "This book is the most useful writing resource I have encountered in all my years of teaching. It is filled with practical strategies to produce writers with high-quality work product and high interest in the craft of writing." —Linda Sarver, Teacher Excelsior Springs, MO

Handbook of Strategies and Strategic Processing provides a state-of-the-art synthesis of conceptual, measurement, and analytical issues regarding learning strategies and strategic processing. Contributions by educational psychology experts present the clearest-yet definition of this essential and quickly evolving component of numerous theoretical frameworks that operate across academic domains. This volume addresses the most current research and theory on the nature of strategies and performance, mechanisms for unearthing individuals’ strategic behaviors, and both long-established and emerging techniques for data analysis and interpretation.

When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. You’ll also structure your voice throughout so that the brand is easily recognizable to its audience. Learn how UX content works with the software development lifecycle Use a framework to align the UX content with product principles Explore content-first design to root UX text in conversation Learn how UX text patterns work with different voices Produce text that’s purposeful, concise, conversational, and clear

Featuring a wealth of real-life examples, the book helps readers to understand the default strategies students bring to the classroom, and to work collaboratively on developing these into strategies for successful writing.

Steiner analyzes how and why Brodie's understanding of weapons of unparalleled explosive force led him to posit the need for revolutionary strategic thinking in broadminded analytic method and in the focus upon cities as nuclear targets. He shows the tremendous effect Brodie's work had on the intellectual climate in which policy is determined, particularly in his frequent combatting of conventional wisdom.

Fast, accurate answers to all your business writing questions will be at your fingertips when you put this handy, carry-it-anywhere resource to work for you. Packed with practical guidance and real-world examples, it helps you write better business documents in half the time; design proposals that get the results you want; generate e-mail that commands attention; use new technology with confidence; write with greater clarity and impact; avoid redundancy, stiff phrasing, and "bureaucratic" writing; make every word count; handle complex technical topics with ease; learn the fine art of sending bad news; avoid embarrassing mistakes in grammar and usage; organize formal documents for impact; use visuals to maximum effect; and choose the best formatting techniques.

Seminar paper from the year 2006 in the subject English Language and Literature Studies - Linguistics, grade: 1,3, University of Marburg (Institution für Anglistik und Amerikanistik), course: Hauptseminar “Strategic Writing in English as a Second Language”, language: English, abstract: The following paper seeks to be an empirical approach to the usage of clear and polite expressions in written communication. The material concerned are think- aloud-protocols, so-called TAPs, and respective letters written by students in their Hauptstudium who got the task to write to an imaginary guest professor and record their thoughts while doing this. The letters were first written in English (L2) and afterwards in German (L1) but since the main concept of politeness is very similar in these two languages and a detailed analysis of cultural differences would reach beyond the scope of this paper only the English letters are concerned here. The students were supposed to remind the professor of correcting their termpaper early because the credit was neeeded for the registration to their final exams. Obviously, this task requires to deal with the conflict between polite behaviour and a precise presentation of facts. As it will be shown it is on the one hand often not easy to be friendly and polite when one simultaneously wants to get an important message across. On the other hand there is the danger of creating a negative impression if one exaggerates politeness. Since I am one of the students who had to write an imaginary letter and especially since I already had to write similar letters in reality and am likely to have to do it again I am really interested in the study of politeness. The close relation between theory and practice here makes the topic very attractive. 32 letters were written and afterwards ranked into a quality scale ranging from high top to deep low. From each of these categories at least one letter will be picked out for a detailed analysis. The paper is based on the theoretical background of three different models of politeness by Lakoff, Leech and Brown and Levinson which have in common that they are all linked somehow to Grice’s Cooperative Principle while Brown and Levinson’s approach seems to be the most elaborate one. The four Gricean maxims have to be adhered to in a communicative act for the sake of clarity but as it will be shown they are often violated in favour of polite speech. All of these models can be criticized more or less but since the purpose of this paper is a strong focus on the empirical part those criticisms will not be taken into consideration here.