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BOOK EXCERPT:
"This book addresses and positions the issues in business strategy and public policy rising from digital convergence, especially in the areas of mobile communications, broadband networks, and digital multimedia broadcast services. It presents new business opportunities generated by digital convergence, and raises governance issues in digital convergence"--Provided by publisher.
Product Details :
Genre |
: Computers |
Author |
: Sangin Park |
Publisher |
: IGI Global |
Release |
: 2007-01-01 |
File |
: 241 Pages |
ISBN-13 |
: 9781599041568 |
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BOOK EXCERPT:
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
Product Details :
Genre |
: Business & Economics |
Author |
: Yu-li Liu |
Publisher |
: Routledge |
Release |
: 2014-04-16 |
File |
: 403 Pages |
ISBN-13 |
: 9781317744108 |
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BOOK EXCERPT:
"This book compiles estimable research on the global trend toward the rapidly increasing use of information technology in the public sector, discussing such issues as e-government and e-commerce; project management and information technology evaluation; system design and data processing; security and protection; and privacy, access, and ethics of public information technology"--Provided by publisher.
Product Details :
Genre |
: Computers |
Author |
: Garson, G. David |
Publisher |
: IGI Global |
Release |
: 2008-01-31 |
File |
: 1066 Pages |
ISBN-13 |
: 9781599048581 |
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BOOK EXCERPT:
IT policies are set in place to streamline the preparation and development of information communication technologies in a particular setting. IT Policy and Ethics: Concepts, Methodologies, Tools, and Applications is a comprehensive collection of research on the features of modern organizations in order to advance the understanding of IT standards. This is an essential reference source for researchers, scholars, policymakers, and IT managers as well as organizations interested in carrying out research in IT policies.
Product Details :
Genre |
: Technology & Engineering |
Author |
: Management Association, Information Resources |
Publisher |
: IGI Global |
Release |
: 2013-02-28 |
File |
: 1940 Pages |
ISBN-13 |
: 9781466629202 |
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BOOK EXCERPT:
Information and Communication Technologies hold great potential in facilitating public services; however, one of the main problems in applying ICT systems successfully lies in users behavior. Before ICT can be fully assimilated into the public domain, it will first be necessary to successfully conciliate users to their adoption. ICT Adoption and Application in the Malaysian Public Sector aims to resolve the difficulties in applying practical ICT systems within the public sphere, thoroughly addressing disparities in ICT theory, user attitudes, and the underlying factors that hinder the full adoption of ICT systems. This publication is a valuable resource for policymakers, software developers, policy analysts, academic researchers, and students interested in the field of ICT.
Product Details :
Genre |
: Political Science |
Author |
: Ambali, Abdul Raufu |
Publisher |
: IGI Global |
Release |
: 2014-10-31 |
File |
: 358 Pages |
ISBN-13 |
: 9781466665804 |
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BOOK EXCERPT:
This book analyzes the importance of innovation as the key driver of sustained success in the tourism industry and the knowledge sharing process. It explores its impact on innovation capability and innovation performance of organizations. With 12 chapters written by 22 contributors, the book offers international reflections. The first part of the book focuses on innovation management strategies and analyzes the importance of innovation as the key driver of sustained success in the tourism industry. Tourism and hospitality firms develop innovations with specific objectives and goals in mind and have several approaches to measure performance accordingly. The second part of the book focuses on knowledge sharing through case studies. Chapters analyze the knowledge sharing process and its impact on the innovation capability and innovation performance of the firms. The essence of knowledge sharing is to provide a framework for management in their attempt to develop and enhance their organizational capability to innovate in tourism. This invaluable book provides both theoretical and practical insights into innovation strategies and knowledge sharing in tourism. It will interest students, scholars and researchers, as well as executives and practitioners in the field of tourism and hospitality management.
Product Details :
Genre |
: Business & Economics |
Author |
: Marco Valeri |
Publisher |
: Taylor & Francis |
Release |
: 2024-02-06 |
File |
: 207 Pages |
ISBN-13 |
: 9781003847298 |
eBook Download
BOOK EXCERPT:
"This book addresses and positions the issues in business strategy and public policy rising from digital convergence, especially in the areas of mobile communications, broadband networks, and digital multimedia broadcast services. It presents new business opportunities generated by digital convergence, and raises governance issues in digital convergence"--Provided by publisher.
Product Details :
Genre |
: Computers |
Author |
: Sangin Park |
Publisher |
: IGI Global |
Release |
: 2007-01-01 |
File |
: 222 Pages |
ISBN-13 |
: 9781599041582 |
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BOOK EXCERPT:
'This work is recommended for corporate libraries whose companies are involved in international business, and for academic libraries affiliated with colleges of business.' - Kay M. Stebbins, Choice This project is distinctive in that it really is a 'Who's Who' rather than a directory of all scholars engaged in international business education and research.
Product Details :
Genre |
: Business & Economics |
Author |
: William F. Shepherd |
Publisher |
: Edward Elgar Publishing |
Release |
: 1999-01-01 |
File |
: 500 Pages |
ISBN-13 |
: 1781959765 |
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BOOK EXCERPT:
2011 Updated Reprint. Updated Annually. Global Telecom Industry Handbook Regulations and Contacts Volume 2
Product Details :
Genre |
: Business & Economics |
Author |
: IBP, Inc. |
Publisher |
: Lulu.com |
Release |
: 2017-09-06 |
File |
: 296 Pages |
ISBN-13 |
: 9781433020193 |
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BOOK EXCERPT:
Explores global m-commerce strategies and technological standards, and provides cases of the subject from a global perspective.
Product Details :
Genre |
: Business & Economics |
Author |
: Huang, Wayne |
Publisher |
: IGI Global |
Release |
: 2007-09-30 |
File |
: 456 Pages |
ISBN-13 |
: 9781599045603 |