This book for professional and amateur musicians is an inspired cross between Stephen Covey’s wildly popular Seven Habits of Highly Effective People and Debbie Allen’s Confessions of a Shameless Self Promoter. Musician and rock journalist, Michael Gelfand (of the band, Fuller), shoots from the hip and tells his fellow musicians the straight truth about this business: It will chew you up and spit you out... all before breakfast... unless you’ve got a solid plan of attack. This advice is for every struggling musician out there who wants their band to gain momentum and break through the noise.

Praise for the previous edition: ..".a practical and concise guide...a valuable resource...recommended."--American Reference Books Annual

The Music Industry Handbook, Second edition is an expert resource and guide for all those seeking an authoritative and user-friendly overview of the music industry today. The new edition includes coverage of the latest developments in music streaming, including new business models created by the streaming service sector. There is also expanded exploration of the music industry in different regions of the UK and in other areas of Europe, and coverage of new debates within the music industry, including the impact of copyright extensions on the UK music industry and the business protocols involved when music is used in film and advertising. The Music Industry Handbook, Second edition also includes: in-depth explorations of different elements of the music industry, including the live music sector, the recording industry and the classical music business analysis of business practices across all areas of the industry, including publishing, synchronisation and trading in the music industry profiles presenting interviews with key figures workings in the music industry detailed further reading for each chapter and a glossary of essential music industry terms.

Take charge of your career with these do-it-yourself strategies for independent music success! Peter Spellman, the Director of the Career Development Center at Berklee, gives tips on how to: write a business plan, create press kits, use the Internet to boost your career, customize your demos for maximum exposure, get better gigs and airplay, network successfully, and create the industry buzz you need to succeed. A must-read for every aspiring musician!

(Berklee Press). Learn what it takes to be a great mix engineer! Mix Masters is a collection of 27 interviews with platinum engineers by Mix magazine writer Maureen Droney. Discover how music engineers, using the same arsenal of tools, can create such unique works from artist to artist, even track to track. You'll find practical and informative behind-the-scenes, behind-the-glass insight into the art of mixing by the industry's most in-demand engineers across all genres pop, rock, country, classical and film. Covers: how to set up a mix that has power and impact; mic placement; how to record and mix multiple vocal tracks; tips and tricks using effects processors; EQ techniques; and more.

If you want to create a successful business doing something you love and be your own boss or you have recently started a business and want to take it to the next level, then this book is especially for you. As you are making the challenging decision to start your own business, knowing that the direction towards success will be a bumpy road can be, an overwhelming thought. Knowing the rules, boundaries, limitations, abilities and where to stop will save you from many pitfalls, along the way. Here’s the book to give you some important secrets, tips and step-by-step guidance on how to get started and provide you with an invaluable source of information for the initial stage of your small business journey. This fantastic reader is crammed with high quality content, previously tested information, business strategies and concepts with colourful diagrams to help you understand the issues better, outlining the best practices in business. This book will ; Particularly help you to find out : • Whether self-employment is for you • How to set goals • How to measure your social media and website success • How to manage your business days And Answer questions such as : • What does it mean to be your own boss? • What if your business is new to the market? • What if you are frustrated and feel like giving up? • What pitfalls should you avoid while running your business? • How can you create and expand your own business? Initially, the path to success might be a lonely one, and you can never assume that the road ahead is just like the road behind. But never give up on your dreams. ‘Self-Employment – The Secret to Success’ is for every business start-up/owner who aspires to succeed. Pick up your e-copy TODAY and give yourself the courage to finally prepare for your start-up emotionally and financially… GOOD LUCK!

Presents over eighty job descriptions with education requirements, training, salary range and more, for those interested in a career in advertising or public relations.

Berklee Book Trade This hands-on guide is essential for any musician who wants to build a fan base and increase profits through the Internet. Peter Spellman, Director of the Career Development Center at Berklee College of Music, guides the self-managed musician through successful strategies to promote music online, reach new audiences, and maximize income. Readers will learn how to: create a professional website; share music downloads; sell and license music online; broadcast on Internet radio; webcast live concerts; create streaming audio; get an online record deal; and much more. Includes an invaluable listing of more than 300 music-related websites!

Eager business owners gain access to the playbooks of 23 of today’s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content that converts visitors into buyers and ultimately loyal customers, succeed with SEO, pay-per-click, and linking strategies that get websites ranked. Also included is information on leveraging social networking apps, including Facebook, online video, and Instagram, and avoiding the mistakes made by new online businesses.

Since it was first published in 1993, the Sourcebook for Research in Music has become an invaluable resource in musical scholarship. The balance between depth of content and brevity of format makes it ideal for use as a textbook for students, a reference work for faculty and professional musicians, and as an aid for librarians. The introductory chapter includes a comprehensive list of bibliographical terms with definitions; bibliographic terms in German, French, and Italian; and the plan of the Library of Congress and the Dewey Decimal music classification systems. Integrating helpful commentary to instruct the reader on the scope and usefulness of specific items, this updated and expanded edition accounts for the rapid growth in new editions of standard works, in fields such as ethnomusicology, performance practice, women in music, popular music, education, business, and music technology. These enhancements to its already extensive bibliographies ensures that the Sourcebook will continue to be an indispensable reference for years to come.