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In the wake of globalization, international management has gained importance as a decisive element behind the success of a business enterprise, however little is known about the collective strategies between two foreign firms in an overseas market. This book discusses the theory of collective international strategies and the adaptation of Japanese and German companies to the changing conditions of global competition due to third market business cooperation. The author analyses the management style of Japanese-German business cooperation in Asia on a strategic and operative level and offers advice for the success of collective strategies and shows what we can learn from Japanese-German companies in Asian markets.

Strategic planning is an essential task that helps companies adapt to changes in the environment and to develop proactively. Accordingly, the goal of strategic planning is to ensure companies’ survival and long-term success. The strategy-planning process proposed in this book is based on the authors’ many years of experience as consultants and board members. The book shows how to carry out sound analyses, how to define concrete strategic objectives, how to develop and assess strategic options and how to determine which implementation projects are necessary. Numerous practical examples serve to illustrate the proposed approach. For the third edition, the sections on corporate strategy and business strategy development have been redesigned and expanded. Throughout the book, many aspects have been clarified and simplified. The book provides practitioners the knowledge they need to develop their own strategies. In addition, it offers a valuable textbook on the complex task of strategic planning.

This book includes papers presented at the 2nd Economic forum: German-Turkish perspectives on IT and Innovation Management at the FOM in Munich, organized by the FOM University of Applied Sciences and Atatürk University Erzurum. Patron of the conference was Prof. Dr. Johanna Wanka, Federal Minister for Education and Research. To mark the German-Turkish year of science, both countries picked out global and societal challenges as a central theme and explored solution strategies as well as their implementation in new technologies and innovations. The papers discuss the effects of new technologies and innovations from different perspectives – from IT management, banking and finance to the special challenges of SMEs.

This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and medium-sized companies to profit from internationalization. After a comprehensive introduction to internationalization and strategic planning, the authors make clear recommendations, suggesting detailed processes for developing international strategies. The book distinguishes between going global for new markets and internationalizing production and sourcing. For both, the book proposes procedures for performing meaningful strategic analyses and for developing successful international strategies. Lastly, it highlights the challenges faced by international companies and discusses useful decision processes. The book offers valuable insights for company executives, participants in Executive MBA programs, and master’s students.

Katharina Kretschmer contributes to the role typology research stream in international business. The book is highly relevant for management practice. Deep insights into the implications of subsidiary roles are displayed, and it is shown that role-specific subsidiary management is possible if not necessary. In the future, MNC managers could benefit even more when, instead of treating all their subsidiaries alike, approaching them differently – especially when evaluating their performance.

Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Unternehmens- und Geschäftsfeldebene als auch die Planung des Marketing-Mix werden behandelt. Mit Hilfe von zahlreichen kurzen Fallbeispielen werden wesentliche Aspekte des Inhaltes veranschaulicht. Die Autoren haben in der 7. Auflage alle Kapitel überarbeitet und diverse neue Praxisbeispiele aufgenommen. Bei der Markenführung wurden einige Grundlagen ergänzt.

This book unifies and draws a connection to different concepts of organizational behavior, decision-making theories, psychology and strategy research. Furthermore, it focuses on the theoretical backgrounds of managerial decision-making, different personality concepts and their impact on strategic decisions. Since strategic decisions are made by individuals, it is worth analyzing to what extent personality phenomena such as hubris influence the choice between acquisitions and alliances. In fact, both governance modes are a necessary prerequisite for companies to remain healthy, gain competitive advantages and hence, become world leaders. First, this book provides a literature review of the current research status on governance modes, particularly laying an emphasis on acquisitions and alliances. Moreover, it is explored what hubris actually means, which different facets are underlying and how it is different from other related concepts, such as narcissism, overconfidence, and core self-evaluations. Subsequently, studies having dealt with the concept of hubris in general, hubris in investment decisions and hubris in governance mode decisions in particular are analyzed. Numerous of these studies on strategic and investment decision making have found managers infected with hubris to regularly overpay for acquisitions but none has yet analyzed whether hubristic decision-makers also prefer acquisitions over alliances and which decision making criteria they consider when making such governance choices. Therefore, data from students and executives are collected with the help of a policy-capturing approach - a method used to find out more about individuals’ underlying judgment and information-processing strategies. Moreover, measures to assess personality phenomena are adapted and developed. Thus, this study adds to the growing body of literature on acquisitions vs. alliances by including hitherto neglected personality variables and hence providing a richer explanation for governance decisions. Analyses are conducted with hierarchical linear modeling and logistic regression. This book closes by discussing important results, limitations and implications for both research and management.

The end of the nineteenth century saw the construction of the vertically integrated value chains that came to define modern business. The end of the twentieth century witnessed their deconstruction. In industries across the economy, markets are intruding on the web of proprietary arrangements that have held these chains together. As they do, the boundaries defining business, companies and industries are coming under attack - radically transforming the nature of competition. Powerful forces, such as globalization and deregulation, are undermining the logic and practice of traditional vertical integration, but the most powerful - partly because it acts as catalyst and an accelerator - is a revolution in the economics of information. This shift in information economics is giving birth to a myriad of new strategic options The consequences of deconstruction for the strategic management of the firm - as well as for the firm itself - are dramatic. Deconstruction forces a fundamental rethinking of some of the basic principles of strategy which will impact on the concepts of the portfolio, forms of organizational structure, styles of leadership, mechanisms for acquiring and managing knowledge and approaches to uncertainty and risk. This, the latest volume in the Strategic Management Series, explores the implications of the value chain deconstruction for strategy, the changes in strategic thinking and the action necessary to cope with the challenges and opportunities. Bringing together contributions from key figures in the field of strategy in both practice and academia, this book, as with other books in the series, addresses the ideas and issues at the forefront of strategic management theory and practice.