Street-Smart Network Building: Build a Business that Thrives in any Economy, Second Edition is an invaluable resource for anyone who wants to build a successful home-based business or establish a second income opportunity. While the focus is on the direct selling/network marketing profession, its principles are equally applicable to any form of profession involving sales, marketing, and communicating with others. Written out of the author’s personal experiences, the content provides proven techniques and skills, allowing readers to avoid the trial and error that often derails the beginning entrepreneur. This insightful, four-part volume makes it easy for readers to educate themselves on how best to develop core business skills. Part 1 provides the tools with which you can develop the right mindset and clarity for pursuing your entrepreneurial journey. Part 2 shows how to get started the right way. Part 3 discusses how you can attract your first business associate. Part 4 demonstrates how you can work with your business associates and help them take the business to the next level. In our uncertain world, Street-Smart Network Building offers the tools for an alternative method of generating wealth and insight—perfect for those who want to strike out on their own professional adventure.

This fully updated edition responds to themes emerging over the decade since publication of the first edition and transmits the content into the 2020s. The themes include technological change, ethical consumption, and the tourist response to health risk, political instability and other uncertainty. Examples are introduced from all parts of the world, capturing the explosion of research on tourist behaviour, to produce a text that is strong both on theory and practical application. This is the go-to text for students and academics interested in tourist behaviour both from within the tourism field and from other fields and disciplines.