Is your style--- low-key and flexible?- a creative spin on everyday clothing?- all about being comfortable, even at its most eye-catching?Then you're ready to rock the streetwear look! Long before streetwear became popular with stars like Gwen Stefani and Jay-Z, it was sported by ordinary kids with a keen sense of style. Cool yet casual, this trend is all about putting a flashy twist on the most basic items in your closet. Find out about the clothes, accessories, and hairstyles that define streetwear--and discover how you can use them to create your own unique look!

Tribal Streetwear is lifestyle streetwear brand that seeks to represent a variety of southern California sub-cultures that includes graffiti, street art, skateboarding, surfing, tattoos, hip hop, breakdancing, punk, lowriders, and custom culture. Based in San Diego, California, Tribal has strong Chicano roots in its aesthetic and spans the globe with retail stores on several continents. The text presents a series of articles, essays, and personal reflections that explore the various dimensions of Tribal Streetwear, and how the impact of their designs continues to balance the precarious act of being relevant and responsible with their resources. The book is divided into four sections. Section 1 features essays that set a context for the text. This includes a history of Tribal and where it fits within the history of streetwear, a personal narrative of the founding of Tribal, and lastly an essay on the uniqueness of southern California aesthetics and the fascination with this southern California inspired fashion. Section 2 is a series of interviews with notable artists, musicians, and cultural tastemakers that have contributed toward street culture and Tribal. These include Mr. Cartoon (tattoo artist), RISK (graffiti artist), PERSUE (street artists), Mike Giant (tattoo artist), Dyse One (graffiti artist), Craig Craig Stecyk III (skateboard culture), Bob Hurley (surf culture), and the Beastie Boys (hip hop). Section 3 includes a series of invited and peer-reviewed academic articles on distinct subjects within the street culture genre that further dive into the inputs and influences of Tribal Streetwear. They include breakdancing, surfing, skateboarding, graffiti, street art, tattooing, music (hip-hop/punk), lowriders, custom culture, and Chicano Studies. Section 4 is a series of photo essays that capture the three decades of Tribal Streetwear and serves as a visual history of the brand and the evolution of its graphics.

Examines the challenges of fashion from the nineteenth-century to the present day, from decolonisation to sustainability.

This book examines the highly ambivalent implications and effects of anti-elitism. It draws on this theme as a cross-cutting entry point to provide transdisciplinary analysis of current conjunctures and their contradictions, drawing on examples from popular culture and media, politics, fashion, labour and spatial arrangements. Using the toolboxes of media and discourse analysis, hegemony theory, ethnography, critical social psychology and cultural studies more broadly, the book surveys and theorizes the forms, the implications and the ambiguities and limits of anti-elitist formations in different parts of the world. Anti-elitist sentiments colour the contemporary political conjuncture as much as they shape pop cultural and media trends. Populists, right-wing authoritarian ones and others, direct their anger at cultural, political and, sometimes, economic elites while supporting other elites and creating new ones. At the same time, "elitist" knowledge and expertise, decision-making power and taste regimes are being questioned in societal transformations that are discussed much more positively under headlines such as participation or democratization. The book brings together a group of international, interdisciplinary case studies in order to better understand the ways in which the battle cry "against the elites" shapes current conjunctures and possible future politics, focusing on themes such as nationalist political discourse in India, Austria, the UK and Hungary, labour struggles and anti-oligarchy rhetoric in Russia, tax-avoiding elites and fiscal imaginaries, working-class agency, Melania Trump as a celebrity narrative in Slovenia, aesthetic codes of the Alt-Right, football hooliganism in Germany, "hipster hate" in German political discourse or the politics of expertise and anti-elite iconography in high fashion internationally. The book is intended for undergraduates, postgraduates and postdoctoral researchers. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license

The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands examines three interrelated luxury-marketing segments—the art world, fashion and fine wines including hospitality services—through the dual lenses of sustainability and artification. From safeguarding human and natural resources to upholding labor rights and protecting the environment, sustainability has taken center stage in consumer consciousness, embodying both moral authority and sound business practices. At the same time, artification—the process by which non-art is reconceived as art—applies the cachet of art to business, affording commercial products the sacred status accorded to works of art. When commercial products enter the realm of aesthetic creation, artification and consumer engagement inevitably increases. This pioneering book examining artification and sustainability as strategic pillars of marketing strategies in the luxury industry will be essential reading for practitioners working in luxury product companies, as also students of luxury brand marketing.

This book sets out to define fashion spaces as an emerging area of research within architectural writing. Social media has brought a new type of space into the world of fashion retail. When architecture and fashion meet in the creation of ephemeral spaces for the immediate presentation of new collections, for example, these temporary but real spaces are brought into the realm of the everlasting digital space as they are shared and re-shared on platforms like Instagram. Fashion spaces can best be defined, then, as co-created, ever changing and prevailing metaspaces where the dialogue amongst designers, consumers and industry leaders continues well after the real space has vanished. Can these fashion spaces have a bigger impact on consumers than real-time experience of space? How may the dialogues developing within and as result of fashion spaces influence physical retail design? Can designers use fashion spaces as sites for new cultural production? These are but some of the questions tackled by Fashion Spaces: A Theoretical View. The book is created via a practice-oriented approach to academic teaching and research, through the collaboration of academics, students and the retail industry. Following an introductory essay by professor Vésma Kontere McQuillan and assistant professor Kjeld Hansen, which tackles the problematics of research in the field and presents a conceptual model for further research, seven case studies developed by students of the retail design program at the School of Arts, Design, and Media at Kristiania University College explore possible applications of this model. Features This book explores and defines fashion spaces as an emerging area of research within retail design. It is created via a practice-oriented approach to academic teaching and research, through the collaboration of academics, students and the retail industry. Case studies developed by students of the retail design program at the School of Arts, Design, and Media at Kristiania University College explore possible applications of the conceptual model expounded by professor Vésma Kontere McQuillan and assistant professor Kjeld Hansen.

Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or "luxury," to mass-produced products as an important business model. Japanese name-brand luxury evolved alongside a consumer society emerging in the late nineteenth century, with iconic companies whose names became associated with quality and style. At the same time, Western ideas of modernity merged with earlier artisanal ideals to create Japanese connotations of luxury for readily accessible products. Businesses manufactured items at all price points to increase consumer attainability, while starkly curtailing production for limited editions to augment desirability. Between the late nineteenth and twenty-first centuries, control over family disposable income transformed Japanese middle-class women into an important market. Growth of purchasing power among women corresponded with Japanese goods diffusing throughout the empire, and globally after the Asia-Pacific war (1931–1945). This book offers case studies that examine affordable luxury consumer items often advertised to women, including drinks, beauty products, fashion, and timepieces. Japanese companies have capitalized on affordable luxury since a flourishing domestic mercantile economy began in the Tokugawa period (1603–1868), showcasing brand-name shops, renowned artisans, and mass-produced woodblock prints by famous artists. In the late nineteenth century, personalized service expanded within department stores like Mitsukoshi, Shiseidō cosmetic counters, and designer boutiques. Shiseidō now globally markets invented traditions of omotenashi, Japanese ”values” of hospitality expressed in purchasing and consuming its products. In postwar times, when a thriving democracy and middle-class were tied to greater disposable income and consumerism, companies rebuilt a growing consumer base among cautious shoppers: democratizing luxury at reasonable prices and maintaining business patterns of accessibility, high quality, and exemplary service. Nationalism amid economic success soon blended with myths of unique Japanese identity in a mass consumer society, suffused by commodity fetishism with widely available brand names. As the first comprehensive history of iconic Japanese name brands and their unique connotations of luxury and accessibility in modern Japan and elsewhere, Democratizing Luxury explores company histories and reveals strategies that lead customers to consume these alluring commodities.

This step-by-step marketing approach makes it ever so easy to apply content marketing concepts. Take your content marketing skills to the next level with this comprehensive handbook. Inside, you'll find everything you need to know to develop and execute a successful content marketing strategy, including identifying your target audience, creating compelling content, and distributing it effectively. Then, with case studies and real-world examples, you'll be equipped to create and distribute content that engages and converts your target audience.

"Rising to the Top: A Journey Inspired by Drake" offers a captivating and detailed look into the life of Aubrey Drake Graham, charting his remarkable ascent from humble beginnings to global superstardom. This biography delves deep into the pivotal moments, personal struggles, and groundbreaking achievements that have defined Drake's illustrious career. The story begins in Toronto, where Aubrey's multicultural upbringing and musical influences from his father, Dennis Graham, shape his early years. Despite the challenges of a single-parent household, Aubrey's passion for music and performance emerges early, setting the stage for his future endeavors. Transitioning from his role as Jimmy Brooks on "Degrassi: The Next Generation," Aubrey begins to pursue music in earnest. His early mixtapes, "Room for Improvement" and "Comeback Season," highlight his potential and attract attention within the music industry. The breakthrough mixtape, "So Far Gone," featuring hits like "Best I Ever Had," propels him into the mainstream and leads to a deal with Young Money Entertainment. As Drake, Aubrey's debut album "Thank Me Later" and subsequent releases like "Take Care" and "Nothing Was the Same" establish him as a leading figure in hip-hop and R&B. The biography explores his relentless work ethic, innovative use of social media, and ability to blend genres, which have made him a trendsetter and a global icon. "Rising to the Top" also examines Drake's influence on pop culture and his contributions to the music industry. From his collaborations with diverse artists to his ventures in business and philanthropy, the book captures the essence of an artist who continually pushes boundaries. Readers gain insight into Drake's personal life, his experiences with fame, and the challenges he has overcome. Enriched with anecdotes and interviews, this biography provides a comprehensive portrait of Drake, offering inspiration for anyone who dares to dream big. "Rising to the Top: A Journey Inspired by Drake" is an engaging and motivational story of perseverance, creativity, and staying true to oneself, celebrating the remarkable journey of an artist whose impact continues to resonate worldwide.