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BOOK EXCERPT:
The state-owned enterprises (SOEs) play important roles in China’s “going global” strategy, and their reputation is closely related to China’s national image. This book examines the reputation of Chinese SOEs from the perspective of communication. Based on the total corporate communications approach, this book suggests that corporate reputation is affected by a three-part system process. Meanwhile, the book regards institutional environment as underlying factors in the process. Focusing on the U.S. market, this book conducts case studies on two representative enterprises, China Construction America and China Railway Rolling Stock America Corporation. Results show that the two enterprises have developed different reputation effects but faced similar problems. On the one hand, the institutional power of the U.S. has effects on media coverage trends, which poses a challenge for Chinese SOEs to establish legitimacy. On the other hand, Chinese SOEs are lack of initiative in reputation building, making it difficult to create comprehensive reputation systems. Based on above analysis, the book proposes a model of reputation building for overseas Chinese SOEs. Hopefully, it may provide references for academic exploration and corporate practices.
Product Details :
Genre |
: Social Science |
Author |
: Tian Xiangning |
Publisher |
: AuthorHouse |
Release |
: 2022-07-24 |
File |
: 155 Pages |
ISBN-13 |
: 9781665565899 |
eBook Download
BOOK EXCERPT:
The state-owned enterprises (SOEs) play important roles in China's "going global" strategy, and their reputation is closely related to China's national image. This book examines the reputation of Chinese SOEs from the perspective of communication. Based on the total corporate communications approach, this book suggests that corporate reputation is affected by a three-part system process. Meanwhile, the book regards institutional environment as underlying factors in the process. Focusing on the U.S. market, this book conducts case studies on two representative enterprises, China Construction America and China Railway Rolling Stock America Corporation. Results show that the two enterprises have developed different reputation effects but faced similar problems. On the one hand, the institutional power of the U.S. has effects on media coverage trends, which poses a challenge for Chinese SOEs to establish legitimacy. On the other hand, Chinese SOEs are lack of initiative in reputation building, making it difficult to create comprehensive reputation systems. Based on above analysis, the book proposes a model of reputation building for overseas Chinese SOEs. Hopefully, it may provide references for academic exploration and corporate practices.
Product Details :
Genre |
: |
Author |
: Tian Xiangning |
Publisher |
: AuthorHouse |
Release |
: 2022-07-24 |
File |
: 0 Pages |
ISBN-13 |
: 1665565888 |
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BOOK EXCERPT:
The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)
Product Details :
Genre |
: Law |
Author |
: United States. Congress |
Publisher |
: |
Release |
: 1971 |
File |
: 1370 Pages |
ISBN-13 |
: HARVARD:32044116494402 |
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BOOK EXCERPT:
Product Details :
Genre |
: Mechanics |
Author |
: |
Publisher |
: |
Release |
: 1878 |
File |
: 840 Pages |
ISBN-13 |
: CORNELL:31924071607216 |
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BOOK EXCERPT:
Product Details :
Genre |
: Press |
Author |
: |
Publisher |
: |
Release |
: 1892 |
File |
: 882 Pages |
ISBN-13 |
: OSU:32435065066748 |
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BOOK EXCERPT:
Product Details :
Genre |
: Engineering |
Author |
: |
Publisher |
: |
Release |
: 1858 |
File |
: 618 Pages |
ISBN-13 |
: UOM:39015084712838 |
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BOOK EXCERPT:
Product Details :
Genre |
: Electrical engineering |
Author |
: |
Publisher |
: |
Release |
: 1887 |
File |
: 528 Pages |
ISBN-13 |
: UOM:39015084677924 |
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BOOK EXCERPT:
Product Details :
Genre |
: |
Author |
: |
Publisher |
: |
Release |
: 1859 |
File |
: 692 Pages |
ISBN-13 |
: KBNL:KBNL03000002676 |
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BOOK EXCERPT:
Product Details :
Genre |
: Electric industries |
Author |
: |
Publisher |
: |
Release |
: 1886 |
File |
: 286 Pages |
ISBN-13 |
: HARVARD:HXH639 |
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BOOK EXCERPT:
Product Details :
Genre |
: |
Author |
: |
Publisher |
: |
Release |
: 1897 |
File |
: 494 Pages |
ISBN-13 |
: NYPL:33433105621548 |