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BOOK EXCERPT:
Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Product Details :
Genre |
: |
Author |
: |
Publisher |
: Cybellium |
Release |
: 2024-10-26 |
File |
: 229 Pages |
ISBN-13 |
: 9781836797432 |
eBook Download
BOOK EXCERPT:
Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Product Details :
Genre |
: |
Author |
: |
Publisher |
: Cybellium |
Release |
: |
File |
: 269 Pages |
ISBN-13 |
: 9781836795544 |
eBook Download
BOOK EXCERPT:
Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Product Details :
Genre |
: |
Author |
: |
Publisher |
: Cybellium |
Release |
: 2024-10-26 |
File |
: 225 Pages |
ISBN-13 |
: 9781836797418 |
eBook Download
BOOK EXCERPT:
Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Product Details :
Genre |
: |
Author |
: |
Publisher |
: Cybellium |
Release |
: 2024-10-26 |
File |
: 229 Pages |
ISBN-13 |
: 9781836797333 |
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BOOK EXCERPT:
This introductory text on basic marketing concepts and techniques covers developments in marketing thinking such as Internet marketing, CRM, and b2b marketing. Case studies of marketing success stories and failures are also included.
Product Details :
Genre |
: Business & Economics |
Author |
: Geoffrey Lancaster |
Publisher |
: Routledge |
Release |
: 2002 |
File |
: 274 Pages |
ISBN-13 |
: 9780750647717 |
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BOOK EXCERPT:
Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing.
Product Details :
Genre |
: Business & Economics |
Author |
: Paul Reynolds |
Publisher |
: Routledge |
Release |
: 2007-06-07 |
File |
: 273 Pages |
ISBN-13 |
: 9781136432873 |
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BOOK EXCERPT:
The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations. This new edition: Identifies the skills and strategies needed to conduct authentic, trustworthy research Highlights specific analytical techniques associated within the main research approaches Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods research Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.
Product Details :
Genre |
: Business & Economics |
Author |
: Christine Daymon |
Publisher |
: Routledge |
Release |
: 2010-09-13 |
File |
: 550 Pages |
ISBN-13 |
: 9781136935022 |
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BOOK EXCERPT:
Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics This textbook is essential reading for students studying marketing communications or a related topic. John Egan is Professor of Marketing at Regent’s University, London.
Product Details :
Genre |
: Business & Economics |
Author |
: John Egan |
Publisher |
: SAGE |
Release |
: 2022-11-23 |
File |
: 379 Pages |
ISBN-13 |
: 9781529607796 |
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BOOK EXCERPT:
In today's world, media becomes as essential as our daily needs. Media of today is playing an outstanding role in creating and shaping of public opinion and strengthening of society. Media is the sword arm of democracy. Media acts as watchdog to protect public interest against malpractice and create public awareness. The media was dominated by print, radio, and television, attracting a broad swath of the public, affording them the opportunity to read, listen, and watch the world around them in a way that they previously had not been able to do. Media is intended to reach and address a large target group or audience. The word was first used in respect of books and newspapers i.e. print media and with the advent of technology, media now encompasses television, movies, radio and internet. Media Advertising does this, by changing the consumer attitude favourably. Further, the sales turnover rate so attained should be maximised and maintained at any rate. Advertising does this by repeat sales. A regular, effective and frequent advertising always helps in building more loyal class of customers and effective media advertising helps to informing the public about the right product at the right time through the right medium.
Product Details :
Genre |
: Education |
Author |
: Rambabu Lavuri |
Publisher |
: Educreation Publishing |
Release |
: 2018-10-20 |
File |
: 273 Pages |
ISBN-13 |
: |
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BOOK EXCERPT:
Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues. Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable for other students of communication as well as practitioners who need to reflect on the fundamentals of public relations and advertising.
Product Details :
Genre |
: Business & Economics |
Author |
: D F du Plessis |
Publisher |
: Juta and Company Ltd |
Release |
: 2000 |
File |
: 164 Pages |
ISBN-13 |
: 0702155578 |