Innovation in Forestry Territorial and Value Chain Relationships Edited by Gerhard Weiss, Davide Pettenella, Pekka Ollonqvist and Bill Slee Innovation is increasingly recognized as a key factor in environmental protection and sustainable development in forestry and forest-based industries. This volume provides a comprehensive theoretical foundation for the analysis of innovation processes and policies in a traditional, rural sector as well as presenting empirical analyses of innovation processes from major innovation areas. Innovative solutions are analysed in wood-related value chains, including timber-frame construction, furniture, bio-energy and forest transportation. Territorial services of the forest sector are examined, including various types of forest ecosystem services such as carbon sequestration, non-wood products and recreation. Innovation in Forestry is essential reading for researchers and policy makers in forestry and environmental sciences.

Forestry has long been in a rather favourable position in offering a valuable raw material source in high demand. However, with rapidly changing end-user demands and cost competitiveness within the forest and wood chain as a whole, the industry is needing to adapt. Explaining entrepreneurial action as part of a chain of comprehensive value-added processes leads to a new perception of forest production and wood processing. This book applies the main concepts of modern managerial science to the world of forestry and is the perfect book for students studying forestry and wood processing, as well as entrepreneurs and managers within the sector. Topics are covered from an entrepreneurial perspective and include perspectives from accounting, finance, economics, supply chain management, marketing and strategy.

It is now increasingly recognized that forests have multiple functions, and can provide opportunities for leisure, recreation and tourism, and other environmental benefits, as well as timber. In general, such "public goods" are assumed not to be marketable. However, this book challenges this assumption, and shows how these issues can be tackled from an economics and marketing perspective.The work is based on an EU-funded project, conducted from four university or research centres: Hamburg (Germany), Padua (Italy), Vienna (Austria) and Wageningen (The Netherlands). Many case studies and original surveys are presented from these countries, which provide practical solutions to market these forest enterprises. These empirical data are then related to economic models concerning public goods. This book is relevant to those studying or involved in marketing in the forest tourism, recreation and leisure industries.