From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers Techniques for analyzing your market and developing a comprehensive marketing plan Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed.

What kind of information and assistance is available to nonprofits on the Internet? How do I find, recruit, place, train, and retain the best volunteers for my organization? Which new regulations and legislation affect my organization? Where can I find help for writing grant proposals? Which funding programs should I know about and how do I contact them? If you're a nonprofit manager, you probably spend a good deal of your time tracking down hard-to-find answers to questions such as these. The Nonprofit Manager's Resource Directory provides instant answers to all your questions concerning nonprofit-oriented products, services, funding sources, publications, support groups, and more. Revised periodically to keep vital information up to the minute, The Nonprofit Manager's Resource Directory: Contains more than 2,000 detailed listings of both nonprofit and for-profit resources, products, and services Supplies complete details on everything from assistance and support groups to software vendors and Internet servers, management consultants to list marketers Provides information on all kinds of free and low-cost products available to nonprofits The Nonprofit Manager's Resource Directory has the information you need to keep your nonprofit alive and well in these challenging times. Assessment and Evaluation Financial Management Governance Human Resources Information Technology International Third Sector Leadership Legal Issues Management Marketing and communications Organizational Dynamics and Design Planning Professional Development Resource Development Volunteerism

Practical, easy-to-follow planning strategies geared to the special requirements of the nonprofit This very accessible resource from a team of experts in the nonprofit sector adapts basic business concepts to the unique structure and goals of nonprofit organizations. Breaking the planning process into six steps, the book covers it all--from getting ready and articulating the mission to monitoring and adjusting the finished plan. * Sample worksheets, checklists, and tables are included in the book--and on a 3-1/2" IBM-compatible disk JUDE KAYE and MIKE ALLISON (both of San Francisco, California) are executives with The Support Centers for Nonprofit Management.

Corporate giving currently accounts for nearly 10 percent of all charitable donations nationwide, and most experts agree that the flow of corporate resources earmarked for nonprofit programs is on the rise. Yet, many fund raisers are held back from tapping this gold mine by the fear they don?t know how to "play the system" correctly. When it comes to soliciting corporate funds, even old hands at private fund raising find themselves stymied by the lack of clear-cut answers to such critical questions as: "How do I find out which companies give and how do I obtain information about them?" "Who are the funding decision makers, and how do I appeal to them and cultivate relationships with them?" "What hidden strings and pitfalls should I be aware of when soliciting corporate funds?" Successful Corporate Fund Raising provides in-depth answers to these and all your questions about finding and winning corporate funds. The distillation of Scott Sheldon?s more than two decades of experience as a corporate fund raiser, it provides a complete blueprint for developing and maintaining successful corporate fund-raising programs at nonprofits of all sizes. The book begins with an in-depth exploration of the world of contemporary corporate giving. It explains the key differences between private funding and the "strategic philanthropy" practiced by many corporations. It describes the various forms corporate giving most commonly takes, including cash, in-kind, and volunteerism. And it clearly spells out the motivations, perceptions, expectations, and conditions driving most corporate funding.The lion?s share of the book is devoted to schooling readers in effective low-cost strategies for locating, obtaining, and managing corporate resources. Organized around the five key components of a successful corporate funding initiative, it provides step-by-step guidance on how to research corporate funders, cultivate relationships with key personnel, solicit corporate resources, evaluate the efficacy of fund-raising initiatives, and manage funded programs. It also supplies a wealth of forms, questionnaires, sample letters and proposals, checklists, and other valuable tools that can easily be adapted for use in your organization. Successful Corporate Fund Raising is an indispensable working resource for all nonprofit fund raisers, development managers, agency executives, and board members. An expert?s guide to finding and winning corporate support for your nonprofit organization. This book shows fund raisers and executives at nonprofits of all sizes how to take advantage of the current corporate funding opportunities. K. Scott Sheldon provides a fresh, insider?s look at contemporary corporate giving, and he develops a complete blueprint for developing a corporate fund-raising program. Step-by-step, he walks you through the entire corporate fund-raising process and: Describes proven fund-raising strategies and techniques that can be integrated into virtually any nonprofit organization Alerts you to the common pitfalls to corporate solicitation and shows you how to avoid them Explores the impact of new technologies on corporate fund raising Details solid strategies for taking advantage of resources other than cash, including in-kind donations and volunteers Illustrates key points with fascinating and instructive real-world case studies Arms you with an array of forms, checklists, sample documents, questionnaires, and other valuable tools

Nonprofit organizations face a special set of rules governing everything from how they charter their organization, to their methods of measuring unrelated business income, and how they lobby (and if, in fact, they should continue to be allowed to lobby). Nonprofit lawyers, accountants, and directors need an easy-to-use reference work in understandable language to help them comprehend the issues and make informed decisions. This core volume (ISBN 0471-196290) is supplemented annually. The 2002 Cumulative Supplement (ISBN 0471-443425)includes: New information on: relief of the poor, constitutional law framework, business leagues, public use of facilities, taxation of social clubs, and the sale of club assets. New and revised sections on Internet activities, ancillary joint ventures, and state action doctrine. This supplement updates the core volume, Hopkins/The Law of Tax-Exempt Organizations, 7th Edition (ISBN 0471-196290).

THE ESSENTIAL RESOURCE FOR NONPROFIT SUCCESS Whether you're a nonprofit novice or the director of an established organization, this must-have guide to nonprofit law contains all the information you need to succeed, thrive, and protect your nonprofit's tax-exempt status. Written by Bruce Hopkins, one of the country's leading legal authorities in the field, this Third Edition of Starting and Managing a Nonprofit Organization: A Legal Guide covers virtually every legal aspect of starting and operating a nonprofit organization, and has been revised and expanded to include updated information on changes in laws, rules, and regulations governing the nonprofit sector. Here you will find: * Practical guidance on the rules and regulations governing nonprofit organizations, including corporate, tax, and fund-raising law applications and implications * Up-to-date information on reporting revenue, private benefits, personal liability, charitable giving rules, employee compensation, lobbying, and for-profit subsidiaries * A hypothetical case study that provides a vivid example of how to organize and qualify a nonprofit organization * Coverage of the universe of public and private nonprofits, including advocacy, membership, social, recreational, and satellite organizations, as well as employee benefit funds * Checklists and a glossary of legal terms for fail-safe compliance and step-by-step procedures Written by a lawyer for non-lawyers, this easy-to-read book is an invaluable resource for nonprofit executives and managers, fund-raising professionals, trustees, consultants, committed volunteers, and anyone involved in the complex, rewarding world of nonprofit organizations.

Create an effective, comprehensive communications strategy in an age of information overload Fax, e-mail, 1-800 numbers, the Internet, infotainment--with so many new and traditional media available, it should be easy for a nonprofit to connect with its constituents. Yet each new technology brings new challenges, adding more messages, more voices, and more information to the clamor. Nonprofits now have to compete harder than ever to win the attention of a media-jaded public. That's why it is crucial that today's nonprofits develop comprehensive, coordinated communications plans that are detailed enough to cover all the bases, yet flexible enough to compensate for the unexpected. Strategic Communications for Nonprofit Organizations shows you how. In this book, Janel Radtke introduces all-important communications concepts and issues in plain English. Taking a wholly practical, in-the-trenches approach, she combines expert insights, real-life case studies, and clear, step-by-step instructions to demonstrate nonprofit communications strategies that work. She provides: * An easy-to-follow, 7-step program for developing a comprehensive, multifaceted communications plan * A disk containing all the worksheets, forms, surveys, and self-assessment tools you need to create a total communications plan * Techniques for matching the message with the medium and for adapting both to specific purposes, such as fund-raising, advocacy, public education, PR, and more Strategic Communications for Nonprofit Organizations helps you coordinate and streamline communications efforts. It provides proven techniques for guaranteeing that you send the right message to each constituency group or audience, and that you hit your mark every time.

Unlike other areas of fund-raising, planned giving brings fund-raising professionals into contact with lawyers, accountants, financial planners, consultants, and wealthy donors. They need to be able to speak the same language as the donors and their advisors while still keeping their own organization's goals in mind. This book can help them address these and other vital issues related to starting, marketing, administering, and expanding a planned giving program. This book is supplemented annually.