Sun Tzu Marketing Strategy™ gives you a set of Sun Tzu strategy rules you can use to effectively plan out and strategize your marketing campaign. You plan and strategize your marketing campaign by first knowing how to develop a strategic plan and establish a strategic position for your offer. Then you craft a practical strategy and formulate a strategy cycle to make your strategic plan work and help you obtain your strategic position. Your strategic plan works with your strategy and your strategic position works with your strategy cycle. This is how you effectively plan out and strategize a viable marketing campaign that will sell anything. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.

Battle-tested strategies for marketing your product or service to victory!

Let the war begin! The battle ground of the twenty-first century is the global marketplace. This book adapts Sun Tzu's Art of War to market positioning and promotion.

Is your organization consistently outperformed by competitors? Have you ever wished you could turn the tables? The answer lies in "Sun Tzu's Strategy: Win Without Fighting." This book will reveal to you the ancient secrets of the Art of War, still relevant to today's competitive landscapes. It dissects Sun Tzu's timeless strategies and tactics, used and proven effective for over two millennia. Learn how to: - Understand and leverage the power of balance in decision-making - Implement effective intelligence gathering and strategic decision-making - Use deception as a strategic tool - Efficiently manage resources and logistics - Utilize terrain to gain advantage - Develop competitive strategies that outmaneuver competitors - Adapt to changes in the environment - Lead effectively and command with confidence - Recognize and harness the psychological aspects of competition - Employ technology as a tool in competitive environments Act now, and start winning without fighting. If you want strategies that work, buy this book today!

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e-marketing * Changing environmental structures and pressures

'Strategic Marketing Planning' takes the reader step-by-step through the formulation and implementation of marketing strategy. Each chapter contains a number of expanded examples as well as a series of test questions and exercises.

Marketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus in the text. The marketing practitioner will find this an accomplished book on the role of the marketing director in the successful organization of the year 2000 and beyond. Managers, outside that specialism will be able to understand the pivotal role of marketing in the business strategy process while students will value the bridge it creates between academic theory and practical implementation of marketing in an increasingly competitive environment. Key aims of the book are: * developing a business strategy * devising a marketing strategy * implementing a marketing strategy

EXTENDED SUMMARY: THE ART OF WAR - BREAK THROUGH THE BLOCKS AND WIN YOUR INNER CREATIVE BATTLES – BASED ON THE BOOK BY STEVEN PRESSFIELD Are you ready to boost your knowledge about “THE ART OF WAR”? Do you want to quickly and concisely learn the key lessons of this book? Are you ready to process the information of an entire book in just one reading of approximately 20 minutes? Would you like to have a deeper understanding of the techniques and exercises in the original book? Then this book is for you! BOOK CONTENT: Introduction to The Art of War The Strategic Mind of Sun Tzu The Five Key Factors of Victory The Importance of Preparation Knowing Your Enemy: Sun Tzu's Intelligence Mastering the Art of Deception Maneuvering and Positioning Adaptability and Flexibility in Warfare The Role of Leadership The Use of Spies and Information The Art of Winning Without Fighting Sun Tzu's Principles in Modern Business Applying The Art of War in Everyday Life Case Studies: Historical and Contemporary Examples The Enduring Wisdom of Sun Tzu

This is a highly structured & fully developed practical companion to Fifield's successful 'Marketing Strategy'. It can however stand alone for those executives whose needs are for guidance on implementing marketing strategy rather than doing the background thinking and covering the key conceptual issues.