This book highlights different roles in entrepreneurship and innovation, based on the act of setting up a new venture in the area of sustainable luxury and fashion, which also involves cognitive and motivational characteristics. It also discusses the fact that many sustainability-promoting innovations require substantial technological advances.

This book discusses the current trends in luxury and jewelry and presents how to make these sustainable for a better future. In the age of sustainability, we increasingly see how designers and consumers begin to think beyond a product's look&feel and operation, and are especially concerned about what has happened during its manufacturing process and what will happen once its useful life comes to an end. Today, consumers value that every industrial product and process should be sustainable, beneficial for the people, the economy and the planet, and so is the case for jewelry.

This first of the three volume series highlights the intricate relationship in the handloom industry between its culture and the various areas of sustainability. While there have been major disruptions in this age old industry, this volume presents the luxury and the entrepreneurship aspects to keep the industry moving ahead. The book contains seventeen chapters written by leading experts in the areas and discusses means to revive some of the cultures that are on the verge of closing/shutting down.

This book highlights ten cases of entrepreneurship that – in the context of circular economy – have redefined the paradigm of luxury and the notion of exclusivity that it requires. It shows how, by using technology and a new consumption model, the ten companies have created novel business models for luxury, and more intelligent forms of use better-suited to modern times.

Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal aspirations and values. Most consumers of luxury products and services use them as status symbols and symbols of success. However, the definition of success – and the way it is perceived by others – is changing. Many of these successful consumers now want the brands they use to reflect their concerns and aspirations. Such products come with a heavy social and environmental cost. Sustainable luxury is about rediscovering the old meaning of luxury – a considered purchase of a beautifully crafted object with built-in social and environmental value.The social entrepreneurs documented in this book highlight the relationship between personal values and sustainability, entrepreneurship and innovation in developing and marketing luxury products. The pioneers outline how they have developed inclusive supply chains with poor and vulnerable communities. Their stories prove that luxury need not be a destructive force. Instead, this book opens a window on a world where entrepreneurial pioneers can change the rules of the game.

This innovative book is the first to explore social entrepreneurship in the field of hospitality, introducing students to the principles of social entrepreneurship motivation, finance, sustainability, issues and challenges, and how these can be successfully implemented in a range of hospitality settings. The hospitality industry offers a particularly fruitful framework for social entrepreneurs, partly due to the low barriers of entry and opportunities to enhance social and environmental wealth. A variety of international case studies are integrated throughout to showcase the challenges and successes of social entrepreneurship in the hospitality industry in a wide range of settings. Discussion questions, further reading suggestions and exercises at the end of each chapter help the student to explore these concepts further. Insights into the industry’s role during and potentially beyond the COVID-19 crisis are offered in the concluding chapter. The is a timely addition to the literature, written by a team of highly regarded professionals and academics, and will be essential reading for all current and future entrepreneurs in the field of Hospitality Management.

This book presents and analyzes aspects that, within the framework of luxury, have been or are currently being redefined by sustainability considerations. It also presents and reviews cases from industry and entrepreneurs in connection with this ongoing redefinition process.

The Emerald Handbook of Luxury Management for Hospitality and Tourism brings together global philosophies, principles and practices in luxury tourism management, exploring the changing paradigms of the upcoming post-pandemic global luxury travel market.

Zusammenfassung: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies