This book constitutes the refereed proceedings of the 22nd International TRIZ Future Conference on Automated Invention for Smart Industries, TFC 2022, which took place in Warsaw, Poland, in September 2022; the event was sponsored by IFIP WG 5.4.The 39 full papers presented were carefully reviewed and selected from 43 submissions. They are organized in the following thematic sections: New perspectives of TRIZ; AI in systematic innovation; systematic innovations supporting IT and AI; TRIZ applications; TRIZ education and ecosystem.

This book constitutes the proceedings of the 23rd International TRIZ Future Conference on Towards AI-Aided Invention and Innovation, TFC 2023, which was held in Offenburg, Germany, during September 12–14, 2023. The event was sponsored by IFIP WG 5.4. The 43 full papers presented in this book were carefully reviewed and selected from 80 submissions. The papers are divided into the following topical sections: AI and TRIZ; sustainable development; general vision of TRIZ; TRIZ impact in society; and TRIZ case studies.

This book constitutes the refereed proceedings of the 22nd International TRIZ Future Conference on Automated Invention for Smart Industries, TFC 2022, which took place in Warsaw, Poland, in September 2022; the event was sponsored by IFIP WG 5.4.The 39 full papers presented were carefully reviewed and selected from 43 submissions. They are organized in the following thematic sections: New perspectives of TRIZ; AI in systematic innovation; systematic innovations supporting IT and AI; TRIZ applications; TRIZ education and ecosystem.

A clarion call for marketing to return to its roots and integrate sustainability principles, this book illustrates how the marketing function can drive organizations, delighting customers and impacting positively on society and the environment. Accused of manipulation and more, marketing is one of the most misused functions and misunderstood professions. The rise of “green marketing” could have been an opportunity for the profession to exhibit its potential to transform business—but instead, there has been a turn to greenwashing, with false claims of environmental friendliness. Now, businesses must evolve, rebalancing social and environmental priorities with economic ones, and it is time for a new era: Positive Impact Marketing. Drawing on almost 30 years of experience in global marketing, management, and strategy with private, public, and nonprofit organizations, this book introduces a framework organized around four key principles, Connect 4 Impact, and shows how these principles must govern marketing to achieve the desired net positive impact. It explains why and how marketing is key to establish sustainability at the core of business models and provides marketers with a toolkit and strategies for collaborating with other business leaders in the organization to guide rapid and effective transformations. This book will be a transformative resource for leaders and managers looking to truly incorporate sustainability into their business models, marketing professionals at all levels, and MBA/BBA students with an interest in sustainable business.

Entrepreneurship is very important for both entrepreneurs and economic development. It helps boost innovation and competitiveness in every country and facilitates the creation of new jobs and new opportunities, especially for family businesses and small and medium enterprises (SMEs). Both entrepreneurship and innovation constitute a subject that is both topical and timeless, since institutions and the various institutional processes have always affected a country’s sustainability. Entrepreneurial Development and Innovation in Family Businesses and SMEs is an essential scholarly publication that contributes to the understanding, improving and strengthening of entrepreneurial development, and innovation’s role in family businesses and SMEs by providing both theoretical and applied knowledge in order to find how and why entrepreneurship and innovation can produce inefficient and dysfunctional outcomes. Featuring a wide range of topics such as women entrepreneurship, internationalization, and organizational learning, this book is ideal for researchers, policymakers, entrepreneurs, executives, managers, academicians, and students.

This book tackles the recent research trends on the role of AI in advancing automotive manufacturing, augmented reality, sustainable development in smart cities, telemedicine, and robotics. It sheds light on the recent AI innovations in classical machine learning, deep learning, Internet of Things (IoT), Blockchain, knowledge representation, knowledge management, big data, and natural language processing (NLP). The edited book covers empirical and reviews studies that primarily concentrate on the aforementioned issues, which would assist scholars in pursuing future research in the domain and identifying the possible future developments of AI applications.