Negative campaigning is a central component of politics in the United States. Yet, until now, demonstrating the impact of combative advertising on voters has been elusive. How can we reconcile the findings of a plethora of studies with the methods of politicians? This book cuts through to the central issue: how negative advertising influences voters' attitudes and actions. Focusing on U.S. senatorial campaigns, Kim Fridkin and Patrick Kenney draw from surveys, experiments, facial expression analysis, content analyses, and focus groups. They develop the "tolerance and tactics theory of negativity" that marries citizens' tolerance for negativity with campaign messages varying in their civility and relevance and demonstrate how citizens' beliefs and behaviors are affected. Using this original framework, they find harsh and relevant messages influence voters' decisions, especially for people with less tolerance for negativity. And, irrelevant and uncivil advertisements demobilize voters, with low tolerance individuals affected most sharply.

Negative campaigning is a central component of politics in the United States. Yet, until now, demonstrating the impact of combative advertising on voters has been elusive. How can we reconcile the findings of a plethora of studies with the methods of politicians? This book cuts through to the central issue: how negative advertising influences voters' attitudes and actions. Focusing on U.S. senatorial campaigns, Kim Fridkin and Patrick Kenney draw from surveys, experiments, facial expression analysis, content analyses, and focus groups. They develop the "tolerance and tactics theory of negativity" that marries citizens' tolerance for negativity with campaign messages varying in their civility and relevance and demonstrate how citizens' beliefs and behaviors are affected. Using this original framework, they find harsh and relevant messages influence voters' decisions, especially for people with less tolerance for negativity. And, irrelevant and uncivil advertisements demobilize voters, with low tolerance individuals affected most sharply.

In Choices in a Chaotic Campaign, Kim Fridkin and Patrick Kenney explore the dynamic nature of citizens' beliefs and behaviors in response to the historic 2020 presidential campaign. In today's political environment where citizens can effortlessly gather information, it is important to move beyond standard political characteristics and consider the impact of pre-existing psychological predispositions. Fridkin and Kenney argue these predispositions influence assessments of campaign events and issues, and ultimately alter citizens' voting decisions. The book relies on data from an original three-wave panel study of over 4,000 people interviewed in September, October, and immediately after Election Day in November 2020. The timing of the surveys provides the analytical leverage to explore how views of the campaign alter citizens' impressions of the candidates. The book demonstrates that expanding the relevant citizen characteristics to include psychological predispositions increases our ability to understand how campaigns influence voters' decisions at the ballot box.

This carefully chosen sample of 2018 congressional campaigns provides readers with an account of the campaign battles that took place across the nation. Although Democrats seemed to be poised for a big blue wave of victory following Donald Trump’s historic and divisive 2016 election, the Midterms yielded instead a split decision. Looking at issues ranging from the Kavanaugh confirmation, health care, the economy, and the impact of President Trump, this book traces the dynamics at work in the 2018 Midterm elections. The editors open with an explanation of the trends in this election cycle, followed by eight in-depth case studies of House and Senate toss-up races involving seats held by endangered Republican incumbents. The book shows how 2018 fits into the context of precursor midterm campaigns and what the analysis of competitive states and districts holds for 2020. Aimed at a wide variety of college courses as well as general interest readers, this book tells the story of the 2018 Midterms in fascinating detail. NEW TO THE 3rd EDITION Goes beyond the conventional wisdom to analyze Republican incumbents’ win/loss records, Democratic challengers, the role of Trump and other factors, explicating a Midterm election year with no simple story line on either side. Explores common themes and structures across all chapters, allowing students to compare disparate election races more easily. Looks at issues ranging from the Kavanaugh confirmation, health care, the economy, and the impact of President Trump, putting campaign dynamics into context with the challenge of governing.

"The Oxford Handbook of Political Participation provides readers with up-to-date knowledge on the wide-ranging topics covered in this field and considers the key theoretical and methodological pluralism in the area as well the most recent developments. One of the aims of this Handbook is to bring together two research traditions from political science and sociology, bridging research in political sociology and social movement studies. Accordingly, the Handbook mainly brings together authors coming from both the politics and sociology research traditions, as well as key authors working on political participation coming also from other fields such as psychology, economics, anthropology, and geography. The volume provides the first comprehensive, up-to-date treatment of political participation in all of its varied expression; it covers a wide range of topics relating to the study of political participation, both from a theoretical and methodological perspective; it brings together the political science and political sociology tradition, on the one hand, and the social movement sociological tradition, on the other; it is sensitive to theoretical and methodological pluralism as well as the most recent developments in the field; and includes discussions combining perspectives that have traditionally been treated separately in the literature as well as discussions of current trends and future directions for research in this field"--

Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters. While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.