One of Memphis's top media personalities provides tales about the Grizzlies move to Memphis from Vancouver and how in such a short time the franchise has gone from being one of the NBA's worst to a playoff team through bold moves that have earned instant respect in the league and city. In addition, the book provides readers with stories from and about prominent names like general manager Jerry West, head coaches Hubie Brown and Mike Fratello, and players such as Shane Battier, Pau Gasol, Mike Miller, and Lorenzen Wright.

Extreme winners are not content with being second. That's equivalent to being the first loser. 'Anybody can live life when things are going well; the real test comes when adversity strikes and setbacks nail you. When that happens, how are you going to respond?' It's been five years since Pat Williams learned firsthand what an oncologist was. Five years since he had to actually prove that he bought into his own message in order to beat the cancer attacking the plasma cells in his bone marrow. Five years since he responded to the diagnosis with a new mission for remission and determined to face his mission with one goal - winning! Now, Williams and Kerasotis share that same focus and passion with readers by identifying 12 qualities of extreme winners and by providing all of the tools they need to implement each one. When put into practice - which readers can do right away - there is no telling what can happen. And there is no telling what they can accomplish.