For generations, the much-anticipated arrival of the Sears gift catalog signaled the start of the holiday season. This faithful facsimile of the retailer's 1942 Christmas edition offers a nostalgia-inducing chance to relive those bygone years, when turning the pages of a catalog could excite young minds with dreams of a shiny toy truck or a new doll under the tree. A unique collectible, The 1942 Sears Christmas Book also provides an interesting look at how merchandise has evolved over the years. In 1942, Sears shoppers could purchase toys as well as housewares, clothes, furniture, candy, and gifts to send to servicemen (all at prices that now seem astonishingly low). The wartime catalog even includes information about the importance of saving scrap metal for munitions and encourages readers to buy war bonds. A new Introduction by Ben B. Judd, Jr., PhD, the former chair of the University of New Haven Department of Marketing and International Business, provides thought-provoking insights into the catalog's importance to rural America and the recent downfall of the retail giant.

A nostalgic look at Christmas in the mid-twentieth century.

America's antiques experts Ralph and Terry Kovel present the 27th edition of the best-selling price guide in America, with this year's prices for the antiques and collectibles most sought by today's collectors. Includes the most comprehensive cross-referenced index of its kind.

It wouldn't be Christmas without the "things." How they came to mean so much, and to play such a prominent role in America's central holiday, is the tale told in this delightful and edifying book. In a style characteristically engaging and erudite, Karal Ann Marling, one of our most trenchant observers of American culture, describes the outsize spectacle that Christmas has become, showing us the provenance and significance of each of its essential parts: the decorated trees and holiday lights, the cards and gifts and wrapping papers, the toy villages and store displays and Macy's holiday parade, Bing Crosby and Santa Claus. Viewing Christmas through the media of mass culture--engravings and lithographs, magazine fiction, pictorial ads, news photos, cards, and movies--Marling tells us how the beloved Christmas tree grew out of a much-reprinted image of Queen Victoria and her family gathered around a decorated fir; how Santa Claus lost his provincial Dutch character and turned into the jolly old soul we know; how Charles Dickens's A Christmas Carol borrowed from Washington Irving's imaginings of what Christmas must have been like in Merrie Olde England; and how the holiday, balancing between the private and public realms, conferred a central and defining role on women. A celebration of the visual culture of the season, Merry Christmas! offers captivating evidence that Christmas in America is primarily a secular celebration of abundance, goodwill, and familial identity, expressed in a multitude of material ways.