The 1980 S A Decade Of Marketing Challenges

eBook Download

BOOK EXCERPT:

​This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Product Details :

Genre : Business & Economics
Author : Venkatakrishna V. Bellur
Publisher : Springer
Release : 2015-04-20
File : 364 Pages
ISBN-13 : 9783319169767


The Oxford Handbook Of The Global Stage Musical

eBook Download

BOOK EXCERPT:

The stage musical constitutes a major industry not only in the US and the UK, but in many regions of the world. Over the last four decades many countries have developed their own musical theatre industries, not only by importing hit shows from Broadway and London but also by establishing or reviving local traditions of musical theatre. In response to the rapid growth of musical theatre as a global phenomenon, The Oxford Handbook of the Global Stage Musical presents new scholarly approaches to issues arising from these new international markets. The volume examines the stage musical from theoretical and empirical perspectives including concepts of globalization and consumer culture, performance and musicological analysis, historical and cultural studies, media studies, notions of interculturalism and hybridity, gender studies, and international politics. The thirty-three essays investigate major aspects of the global musical, such as the dominance of Western colonialism in its early production and dissemination, racism and sexism--both in representation and in the industry itself--as well as current conflicts between global and local interests in postmodern cultures. Featuring contributors from seventeen countries, the essays offer informed insider perspectives that reflect the diversity of the subject and offer in-depth examinations of specific cultural and economic systems. Together, they conduct penetrating comparative analysis of musical theatre in different contexts as well as a survey of the transcultural spread of musicals.

Product Details :

Genre : Music
Author : Robert Gordon
Publisher : Oxford University Press
Release : 2023
File : 1001 Pages
ISBN-13 : 9780190909734


Marketing In South Africa

eBook Download

BOOK EXCERPT:

Product Details :

Genre : Marketing
Author : Urath Gibson
Publisher :
Release : 1984
File : 32 Pages
ISBN-13 : UCR:31210024846667


World Economic Issues At The United Nations

eBook Download

BOOK EXCERPT:

What were all those diplomats and bureaucrats from all over the world doing at the United Nations over the past half century when they were not debating how to prevent countries from tearing at each other or how to feed and shelter victims of natural or man-made disasters around the globe? A lot in fact, at least in terms of time spent and the sweep of issues debated. A major category of them were discussing a whole range of economic ques tions since the inception of the organization, while a slightly different category, with some members only changing hats, were talking about social Issues. Apart from operational activities, such as technical assistance to devel oping countries, and except for the well-publicized attempts at activism at as those on the environment or the status of international conferences such women, little is known outside the United Nations about the work of the or ganization in economic and social fields. Which is a pity. After all, the organization has often been given the dubious distinction of being the big gest talk show on earth. It is certainly pertinent to ask what it has been talking about over the last fifty-odd years.

Product Details :

Genre : Political Science
Author : Mahfuzur Rahman
Publisher : Springer Science & Business Media
Release : 2012-12-06
File : 307 Pages
ISBN-13 : 9781461515470


Issues Related To The Reauthorization Of Food For Peace And Agricultural Export Promotion Programs

eBook Download

BOOK EXCERPT:

Product Details :

Genre : Farm produce
Author : United States. Congress. House. Committee on Foreign Affairs
Publisher :
Release : 1990
File : 512 Pages
ISBN-13 : UCR:31210012238935


Journal Of Travel Research

eBook Download

BOOK EXCERPT:

Product Details :

Genre : Travel
Author :
Publisher :
Release : 1982
File : 446 Pages
ISBN-13 : NYPL:33433111017467


The Oxford Handbook Of The European Union

eBook Download

BOOK EXCERPT:

This is an authoritative, one-volume, and independent treatment of the history, functioning and nature of the European integration. Written by a selection of leading scholars. It covers the major institutions, policies, and events in the history of integration, whilst also providing a guide to the major theoretical approaches that have been used to study it over time. By bringing together such a distinguished cast covering such a wide array of themes, the Handbook is intended as a one stop shop for all those interested in the European Union and its predecessors. Written in an accessible style, the volume is intended to shape the discipline of EU studies, and to establish itself as the essential point of reference for all those interested in European integration, both in universities and more broadly. It represents a timely guide to an institution that is much discussed but often only imperfectly understood.

Product Details :

Genre : Political Science
Author : Erik Jones
Publisher : OUP Oxford
Release : 2012-08-30
File : 924 Pages
ISBN-13 : 9780191628344


Contemporary Issues In Strategic Management

eBook Download

BOOK EXCERPT:

Product Details :

Genre : Reengineering (Management)
Author :
Publisher : Pearson South Africa
Release : 1996
File : 428 Pages
ISBN-13 : 0798646128


The Business Year Angola 2022

eBook Download

BOOK EXCERPT:

The Business Year: Angola 2022 was produced with the support of the Agency for Private In-vestment and Export Promotion (AIPEX), the Chamber of Commerce and Industry of Angola (CCIA), and the Minister of Agriculture & Fisheries, and features interviews with dozens of top decisionmakers from every major sector of the economy, including a special focus on two areas tipped for growth; industry and agriculture.

Product Details :

Genre : Business & Economics
Author :
Publisher : The Business Year
Release :
File : 148 Pages
ISBN-13 :


Building On Air

eBook Download

BOOK EXCERPT:

The industrial gases industry originated in 1886, when a London-based company began producing high-purity oxygen. Initially, purified oxygen was a solution in search of a problem, but demand for it soared early in the twentieth century with the emergence of welding technology. By then, dramatic technological improvements in air separation and purification had emerged, as had most key firms dominating the industry today. Building on air in the decades that followed, the firms expanded their product range and geographical reach to create applications that were essential to every manufacturing process in the modern world, from semiconductor production to oil refining, waste water treatment, and steel-making. This is the first scholarly history of this vital but invisible industry from its origins to the present. Based on unparalleled access to company and public archives, the book explores business and technological development, industrial evolution, and the industry's local roots and international and global reach.

Product Details :

Genre : Technology & Engineering
Author : Raymond G. Stokes
Publisher : Cambridge University Press
Release : 2015-10-20
File : Pages
ISBN-13 : 9781316472897