Leadership techniques backed by the world's most effective teams The 7 Secrets of Neuron Leadership offers a diverse collection of wisdom and practical knowledge to help you build and lead your most effective team yet. Written by a former U.S. Navy diver, this book draws from the author's experiences and beyond to reveal key truths about the nature of teamwork, and expose the core of effective team leadership. You'll go back to ancient Greece to discover the nine personality types and the seven types of love that form the foundation of human interaction, and learn how to use this wisdom as a scaffold for communication within your own team. You'll mine the latest neuroscience research as you delve into the Triune Brain and personality neurotransmitters, and explore the biological hardwiring that can be finessed and focused to achieve results. Throughout, you'll gain insightful perspective from military and business leaders about what does—and doesn't—work in the real world; discussions with a former head of NASA, a Deputy Secretary of Defense, Navy SEAL officers, two Secretaries of the Navy, and dozens of CEOs, executives, researchers, and renowned world leaders provide invaluable advice backed by a track record of success. Gain insight from top business and military leaders Explore ancient Greek philosophy on team building Discover helpful truths from modern neuroscience research Learn to communicate, educate, and motivate more effectively Effective teamwork begins with building the right team, and leading with the right kind of leadership for that particular team. The 7 Secrets of Neuron Leadership shows you how to put the right players in place and give them the support, guidance, and direction they need to bring home exceptional results.

Deep beneath the Arctic Ocean, a covert team of Chinese operatives uses stolen U.S. technology to capture Russia’s newest attack submarine. Loaded with massive torpedoes carrying city-destroying payloads, the sub is headed west. The Americans want to sink her, the Russians want her back, and the Chinese claim they’re not responsible. NCIS Special Ops agent Jon Shay is a former SEAL Team Two operator. Activated for a mission in the Arctic, he pairs with British scientist Kate Barrett to battle a ticking clock, trained operatives, and three naval armadas. Together, they must find and stop the world’s most lethal submarine. The stakes are raised when they learn that the Russian sub is controlled by an infected AI system bent on completing its mission to annihilate hundreds of millions. “W. Craig Reed’s Status-6 is my vote for ‘Thriller of the Year.’ The protagonist is Tom Clancy’s Jack Ryan meets Lee Child’s Jack Reacher.” —Grant Blackwood, #1 New York Times bestselling author of Tom Clancy Under Fire “W. Craig Reed’s latest novel, Status-6, is the best book I’ve read this year—a ripped-from-the-headlines military technothriller that literally left me awake at night, fearful of where we’re headed as a nation and a species. If you thought the coronavirus was terrifying, wait until you read about this potential nightmare. Don’t miss this first book in the NCIS Special Ops series that promises to shatter the thriller genre.” —James Rollins, #1 New York Times bestselling author of The Demon Crown (Sigma Force) “W. Craig Reed’s Status-6 grabs you from page one and doesn’t let you go. The global crisis revealed in this book is all-too-real and could well be tomorrow’s headlines. The characters are well nuanced and provide a powerful urge to root for or against them. Don’t read this thriller before going to bed—you’ll be awake all night!” —George Galdorisi, New York Times bestselling author of the Tom Clancy Op Center series

Are you a leader who has been called abrasive, aggressive, or even a bully? This book is written for—rather than about—you. You have probably noticed that many, if not most authors and speakers who deal with this subject refer to leaders like you with demeaning names, because they think you need to be more respectful. Jordan Goldrich challenges this irony—or perhaps hypocrisy—by recognizing that, in reality, you possess a warrior spirit that is crucial to the success of organizations in our current VUCA environment (volatility, uncertainty, complexity, and ambiguity). Goldrich acknowledges that (just like himself) these leaders are imperfect human beings whose leadership or communication styles can sometimes create a negative impact. But he also acknowledges an important truth—that they bring unique value to the workplace and to society. His challenge to you, in this book, is to become a better leader by measuring yourself against the greatest warriors on the planet: the Navy SEALs, the Green Berets, and the rest of the special operations community—because you have something in common with them. Like you, these heroes have an uncommon desire to succeed, are committed to taking charge, and are focused on accomplishing the mission. In addition, they commit to humbly serve and to place the welfare and security of others before their own. Goldrich shows you how to do the same. Some of the author’s advice revolves around the clever use of the phrase, “The Least You Can Do.” If you are interested in doing the least you can do to be both authentic and protect yourself in a politically correct, over-protective world, you will find what you need in Workplace Warrior. If, on the other hand, you want to do the least you can do in the sense that it is the right thing to do, you will find resources to authentically take your leadership to a higher level. Human resources executives, executive coaches, and people who work with and for leaders labeled as abrasive or bullies will find a unique perspective on these leaders’ motivations and mindsets—and will then be able to do their part in building collaborative relationships with their colleagues.

Ken Blanchard, co-author of The New One Minute Manager, says Start with Who is “thought-provoking” and “shows business, marketing, and sales professionals how to persuade any client with just twelve bullets and a story.” Start with Who, with a foreword by EOS Visionaries Mike Paton and Mark O’Donnell, is the next generation beyond business books written decades ago, including Simon Sinek’s Start with Why and Gartner’s The Challenger Sale. The groundbreaking science, examples, and concepts in this book are delivered in easy-to-understand terms, mingled with touches of humor, and designed to help drive meteoric success for sales, marketing, and recruiting professionals who have started or work for small to medium businesses. Executives at larger firms can also benefit greatly from the cutting-edge “trust-building” science, storytelling techniques, and proven sales enablement approaches described within these pages. Over 90 percent of customers buy on trust, but only 3 percent of salespersons are trusted. Start with Who takes science-based storytelling for sales, marketing, and talent acquisition to a new level by showing you how to blend Aristotle’s Persuasion Model, business neuromarketing, the educational 4MAT system, and a new approach to the Three-Act Play to build customer and candidate trust with only twelve bullet points and a story. All salespersons know that “facts tell and stories sell.” Having trained and coached thousands of sales and marketing professionals for leading firms, New York Times bestselling author W. Craig Reed leverages decades of experience to help individuals hone their messaging down to a few short bullet points presented in a compelling yet easy-to-understand story format designed to teach, persuade, and drive action.

Terror in Frankfurt is the untold story about one of the most terrifying terrorist attacks in U.S. Air Force history. This riveting account follows Staff Sergeant Trevor Brewer through his school years, where he earned a black belt in Tae Kwon Do and later enlisted in the U.S. Air Force. Assigned as a Security Forces Airman, Trevor traveled the world, serving at a variety of Air Force assignments. After completing intelligence training and receiving orders to serve in Afghanistan, Trevor and his team were transiting from London to Frankfurt. They never imagined being attacked long before they landed in a war zone. On March 2, 2011, Trevor and fourteen of his colleagues in an Air Force Security Forces unit came under fire from a Muslim terrorist. For his exemplary courage under fire, Trevor received one of Germany’s highest honors—the Cross of the Order of Merit. The U.S. Air Force also awarded him one of its highest honors—the coveted Airman’s Medal. This historical true account is about heroes. All gave some and some gave all.

Performance management, the primary focus of a Lean organization, occurs through continuous improvement programs that focus on education, belief systems development, and effective change management. Presenting a first-of-its-kind approach, The Lean Management Systems Handbook details the critical components required for sustainable Lean management. Positioning Lean as a management operational philosophy far beyond the traditional set of improvement tools, the book explains how managers at all levels of the organization can integrate Lean into their daily management activities. It defines the Lean philosophy as well as the beliefs and behaviors required to develop a thriving Lean company culture. The book captures the essence of Lean learning and Lean doing and illustrates practical applications of Lean management. It begins by covering the basics that encompass Lean management and leadership in two critical areas: maintenance/control and improvement. After reading this book, you will better understand how to see waste, measure waste, eliminate waste, and develop an active change improvement workplace. You will also gain the practical understanding required to determine which Lean tool is best suited to your particular need for supporting an organization-wide management system. Expounding on essential Lean concepts, this is an ideal guide to help new managers and leaders make the transition from theory to successful application in the field. Complete with brief summaries and examples of the most important tools in Lean management systems development in each chapter, the book provides a reliable roadmap for deploying a Lean management system across your organization, and subsequently across your entire value stream.