Presents original research that explores the extent to which the constraints of law explain economic behavior and the role of economics in forming the law. This title proposes three different definitions for market power from an antitrust perspective. It offers an analysis of efforts exerted and utilities obtained in a double lawsuit.

Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners involved with social marketing, the domain remains in its infancy. Programs and approaches are being developed and implemented by practitioners; academics are defining "what it is," "where it comes from," and "where it is going." This book incorporates many of the presentations made at the "Role of Advertising in Social Marketing" Conference sponsored by the Society for Consumer Psychology. Professionals from academia, government, and non-government organizations address a highly diverse and interesting set of societal concerns ranging from organ donation to violence in sports, from efforts to promote safe sex and family planning to better understand cigarette smokers and their perceptions. Are marketing's "four Ps"--product, price, place, and promotion--enough to help solve these problems, or does social marketing at the end of the 1990s need to call on other Ps, such as political persuasion? This volume thoughtfully addresses theoretical and empirical issues challenging academics and practitioners alike to find out how to borrow the best of marketing for application in social marketing.

A review of the U.S. Federal Trade Commission (FTC) method for determining tar, nicotine and carbon monoxide levels in U.S. cigarettes by the National Cancer Institute, with contributions from an expert panel of medical, legal and tobacco industry personnel. Focuses on the health effects of the components of cigarette smoke with discussions on consumer smoking patterns and perceptions of FTC labeling of tar and nicotine ratings. Examines the FTC testing parameters with recommendations for changes to those parameters and to labeling. Tables, graphs and references.

The Federal Regulatory Directory, Seventeenth Edition continues to offer a clear path through the maze of complex federal agencies and regulations, providing to-the-point analysis of regulations. Information-packed profiles of more than 100 federal agencies and departments detail the history, structure, purpose, actions, and key contacts for every regulatory agency in the U.S. government. Now updated with an improved searching structure, the Federal Regulatory Directory continues to be the leading reference for understanding federal regulations, providing a richer, more targeted exploration than is possible by cobbling together electronic and print sources.