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BOOK EXCERPT:
Take charge of your financial future and improve your overall well being In today's unpredictable economy, the best way to ensure financial security is to build your own business. You can neither count on nor control your employer's success, but you can depend on your own creativity and solid work ethic to achieve prosperity. The Affluent Entrepreneur empowers you to identify your innermost marketable passion, and then turn that passion into your profession by becoming a successful business, regardless of your background, experience, or level of education. Provides you with 20 proven principles to achieve success faster than you ever imagined Propels existing entrepreneurs toward reaching the next level with their business Offers proven advice from an author who has been featured in major newspapers such as USA TODAY, The New York Times, the Denver Post, and the Chicago Sun-Times, as well as on hundreds of radio stations If you're tired of depending on others for your success and well being, The Affluent Entrepreneur gives you the edge you need to launch and grow your own business and create your own long-term financial freedom and security.
Product Details :
Genre |
: Business & Economics |
Author |
: Patrick Snow |
Publisher |
: John Wiley & Sons |
Release |
: 2011-03-21 |
File |
: 220 Pages |
ISBN-13 |
: 9780470923115 |
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BOOK EXCERPT:
SELL TO THOSE WHO SPEND: Market to the Affluent THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences. Millionaire maker Dan S. Kennedy, joined by branding experts Nick Nanton, J.W. Dicks and team, show you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending. • Practical Strategies Revealed: Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples • E-Factors: 10 surprising Emotional Buy Triggers the affluent find irresistible • Stop Selling Products and Services: Learn how selling aspirations and emotional fulfillment is more profitable • StorySelling™: Learn how to scale the affluents’ “sales wall” • Million-Dollar Marketing System: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
Product Details :
Genre |
: Business & Economics |
Author |
: Dan S. Kennedy |
Publisher |
: Entrepreneur Press |
Release |
: 2015-03-16 |
File |
: 301 Pages |
ISBN-13 |
: 9781613083093 |
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BOOK EXCERPT:
The New York Times bestselling author of The Millionaire Next Door shares proven strategies and expert advice on successfully entering the affluent market. No one knows the rich like the author and business theorist Thomas Stanley. In this book, Stanley explains what it takes to reach, persuade, and market to this highly targeted audience. Stanley discusses the unique perspectives of wealthy individuals, revealing the needs and desires any marketing campaign needs to address in order to be successful with them. Stanley then outlines several highly effective ways to meet those needs, including how to attract wealthy customers through word-of-mouth recommendations from their friends, family, and business associates. Marketing to the Affluent covers: Myths and realities about the affluent Understanding what the affluent want Finding “overlooked” millionaires Positioning yourself as an expert “No one better illuminates the who, where, and how of the affluent market than Tom Stanley.”—J. Arthur Urciuoli, Director of Marketing, Merrill Lynch
Product Details :
Genre |
: Business & Economics |
Author |
: Thomas J. Stanley |
Publisher |
: Rosetta Books |
Release |
: 2012-06-29 |
File |
: 302 Pages |
ISBN-13 |
: 9780795325939 |
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BOOK EXCERPT:
This book mirrors the impact of education on women’s equality, with special emphasis on technical education, entrepreneurship, research and consultancy. It sheds light on issues of social justice to accord women their rightful place in decision-making. Focus is given to the profound desire of women to forge social partnerships in the contemporary world for better prospects. The book also rests on the premise that women can contribute to prosperity and peace only if they are properly educated, and able to make and implement decisions themselves. The volume will also educate the reader on how women are powerhouses of innovation and creativity, as their contributions in the field of higher education, especially science and technology, have been highly laudable. It will provide the reader with the opportunity to enrich their understanding of how economic freedom is very important for female empowerment, and presents women as partners for economic development.
Product Details :
Genre |
: Social Science |
Author |
: Hari Ponnama Rani |
Publisher |
: Cambridge Scholars Publishing |
Release |
: 2022-01-21 |
File |
: 191 Pages |
ISBN-13 |
: 9781527579071 |
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BOOK EXCERPT:
Buy E-Book of CREATIVITY, INNOVATION AND ENTREPRENEURSHIP For MBA 1st Semester of ( AKTU ) Dr. A.P.J. Abdul Kalam Technical University ,UP
Product Details :
Genre |
: Business & Economics |
Author |
: Priyanka Singh |
Publisher |
: Thakur Publication Private Limited |
Release |
: 2024-11-01 |
File |
: 184 Pages |
ISBN-13 |
: 9789361801525 |
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BOOK EXCERPT:
When philosophers put forward claims for or against 'property', it is often unclear whether they are talking about the same thing that lawyers mean by 'property'. Likewise, when lawyers appeal to 'justice' in interpreting or criticizing legal rules we do not know if they have in mind something that philosophers would recognize as 'justice'. Bridging the gulf between juristic writing on property and speculations about it appearing in the tradition of western political philosophy, Professor Harris has built from entirely new foundations an analytical framework for understanding the nature of property and its connection with justice. Property and Justice ranges over natural property rights; property as a prerequisite of freedom; incentives and markets; demands for equality of resources; property as domination; property and basic needs; and the question of whether property should be extended to information and human bodily parts. It maintains that property institutions deal both with the use of things and the allocation of wealth, and that everyone has a 'right' that society should provide such an institution.
Product Details :
Genre |
: Law |
Author |
: J. W. Harris |
Publisher |
: OUP Oxford |
Release |
: 1996-10-10 |
File |
: 416 Pages |
ISBN-13 |
: 9780191024450 |
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BOOK EXCERPT:
Unleashing Your Ambition will help you identify within yourselves your own ability to control your days thus controlling your future. More importantly Unleashing Your Ambition will challenge you to truly explore and fulfill your potential. It has become common that people allow themselves to be detached from their true desires.Unleashing Your Ambition will at as a conduit between you and your true ambitions. You can take the limits off of your life at work, school, home, or wherever your life is right now. It is possible for you to move through life with authority, conviction, and purpose. In order to go from homelessness to acquiring homes and from needing the help of charities to establishing his own non-profit, Michael discovered simple key principles that would take his life to a place of significant enjoyment.
Product Details :
Genre |
: Psychology |
Author |
: Michael Fulmore |
Publisher |
: Morgan James Publishing |
Release |
: 2014-05 |
File |
: 175 Pages |
ISBN-13 |
: 9781614489221 |
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BOOK EXCERPT:
Buy BUSINESS ENVIRONMENT AND ENTREPRENEURSHIP-I e-Book for B.Com 1st Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.
Product Details :
Genre |
: Education |
Author |
: Dr. Dipak V. Wayal |
Publisher |
: Thakur Publication Private Limited |
Release |
: 2024-09-01 |
File |
: 136 Pages |
ISBN-13 |
: 9789361802119 |
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BOOK EXCERPT:
Applying the principles of marketing to nonprofit organisations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including an integrated theoretical framework to help fundraisers develop a critical and reflective approach to their practice. Also new to this edition are how-tos on budgeting and making a strong and compelling case for investment, two vital core skills, as well as comprehensive coverage of digital fundraising and fundraising through social media. The new edition also accounts for recent changes in the fundraising environment, notably in the UK, the introduction of a new fundraising regulator and new thinking on professional ethics. Combining scholarly analysis with practical real-life examples, Fundraising Management has been endorsed by the Chartered Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without.
Product Details :
Genre |
: Business & Economics |
Author |
: Adrian Sargeant |
Publisher |
: Routledge |
Release |
: 2021-09-14 |
File |
: 677 Pages |
ISBN-13 |
: 9781000426939 |
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BOOK EXCERPT:
How do the rich get rich? An updated edition of the “remarkable” New York Times bestseller, based on two decades of research (The Washington Post). Most of the truly wealthy in the United States don’t live in Beverly Hills or on Park Avenue. They live next door. America’s wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who don’t realize how rich their families are, and reject a lifestyle of flashy exhibitionism and competitive spending. In fact, the glamorous people many of us think of as “rich” are actually a tiny minority of America’s truly wealthy citizens—and behave quite differently than the majority. At the time of its first publication, The Millionaire Next Door was a groundbreaking examination of America’s rich—exposing for the first time the seven common qualities that appear over and over among this exclusive demographic. This edition includes a new foreword by Dr. Thomas J. Stanley—updating the original content in the context of the financial crash and the twenty-first century. “Their surprising results reveal fundamental qualities of this group that are diametrically opposed to today’s earn-and-consume culture.” —Library Journal
Product Details :
Genre |
: Business & Economics |
Author |
: Thomas J. Stanley |
Publisher |
: Rosetta Books |
Release |
: 2010-11-30 |
File |
: 307 Pages |
ISBN-13 |
: 9780795314865 |