Through a critical analysis of ancient African texts that predate Greco-Roman treatises Cecil Blake revisits the roots of rhetorical theory and challenges what is often advanced as the "darkness metaphor" -- the rhetorical construction of Africa and Africans. Blake offers a thorough examination of Ptah-hotep and core African ethical principles (Maat) and engages rhetorical scholarship within the wider discourse of African development. In so doing, he establishes a direct relationship between rhetoric and development studies in non-western societies and highlights the prospect for applying such principles to ameliorating the development malaise of the continent.

A Companion to African Rhetoric, edited by Segun Ige, Gilbert Motsaathebe, and Omedi Ochieng, presents the reader with different perspectives on African rhetoric mostly from Anglophone sub-Saharan Africa and the Diaspora. The African, Afro-Caribbean, and African American rhetorician contributors conceptualize African rhetoric, examine African political rhetoric, analyze African rhetoric in literature, and address the connection between rhetoric and religion in Africa. They argue for a holistic view of rhetoric on the continent.

As the rich words from the African proverbs resonate into the twenty-first century regarding the importance of identity and telling the stories of people of African descent through the eyes of the people, the grand rhetorician and griot of the twentieth century Dr William Edward Burghardt Du Bois’s infamous problem remains so today – “the problem of the colour-line.” After the election of Barack Hussein Obama, the first African American president of the United States; after the Civil Rights Movement; after Brown versus the Board of Education; after the students’ right to their own language; after Plessy versus Ferguson; and the murders of innocent, young African American males, including Emmett Till, Timothy Thomas, Trayvon Martin, John Crawford III, Tamir Rice, Jordan Davis, Eric Garner, and Mike Brown, people of African descent are still battling with being labelled a “problem in one’s own country” while the USA continues to strive for a post-racial era. W.E.B. Du Bois’s rhetoric and motives in general are more relevant today than ever in reassessing what he so eloquently describes and unveils through the phrase “double consciousness” in Souls of Black Folk (1903), through which he reveals the feeling of a problem. This ground-breaking volume, featuring contributions from W.E.B. Du Bois’s great-grandson, Arthur McFarlane II, among others, is organized into three parts. Part I focuses on the foundation of Du Bois’s Africana Rhetoric through the origins of Africana Studies, Pan Africanism, and Africana Critical Theory. Part II focuses on Du Bois’s rhetorical strategies and rhetorical analyses in his scholarship and life. Part III focuses on gender and sexuality in Du Bois’s selected works. This work, the first of its kind devoted exclusively to Du Bois’s rhetoric and motives—can serve as a blueprint for today as the struggle toward a post racial society continues.

Despite its centrality to its field, there is no consensus regarding what rhetorical theory is and why it matters. The Ethical Fantasy of Rhetorical Theory presents a critical examination of rhetorical theory throughout history, in order to develop a unifying vision for the field. Demonstrating that theorists have always been skeptical of, yet committed to "truth" (however fantastic), Ira Allen develops rigorous notions of truth and of a "troubled freedom" that spring from rhetoric’s depths. In a sweeping analysis from the sophists Aristotle, and Cicero through Kenneth Burke, Chaïm Perelman and Lucie Olbrechts-Tyceta, and contemporary scholars in English, communication, and rhetoric’s other disciplinary homes, Allen offers a novel definition of rhetorical theory: as the self-consciously ethical study of how humans and other symbolic animals negotiate constraints.

A Theory of Contemporary Rhetoric describes, explains, and argues the overarching theory of contemporary rhetoric. This current view of rhetoric brings together themes in the communication arts, including political literary criticism; bi- and multi-lingualism; multimodality; framing as an artistic and sociological device for composition and interpretation; literacy in the digital age; and the division between fiction and ‘non-fiction’ in language/literature studies. Chapters explore the implications of rhetoric for particular aspects of the field. Discussions throughout the book provide illustrations that ground the material in practice. As an overarching theory in the communication arts, rhetoric is elegant as a theoretical solution and simple as a practical one. It asks such questions as who is speaking/writing/composing? to whom? why? what is being conveyed? and how is it being conveyed? Acknowledging the dirth of recent works addressing the theory of rhetoric, this book aims to fill the existing theoretical gap and at the same time move the field of language/literature studies forward into new territory. It provides the keynote theoretical guide for a generation of teachers, teacher educators and researchers in the fields of English as a subject; English as a second, foreign or additional language; and language study in general.

This is an extraordinarily well-balanced collection of essays focused on varied expressions of African American Rhetoric; it also is a critical antidote to a preoccupation with Western Rhetoric as the arbiter of what counts for effective rhetoric. Rather than impose Western terminology on African and African American rhetoric, the essays in this volume seek to illumine rhetoric from within its own cultural expression, thereby creating an understanding grounded in the culture's values. The consequence is a richly detailed and well-researched set of essays. The contribution of African American rhetoric can no longer be rendered invisible through neglect of its tradition. The essays in this volume neither seek to displace Western Rhetoric, nor function as an uncritical paen to Afrocentricity and Africology. This volume is both timely and essential; timely in advancing a better understanding of the richly textured history that is expressed through African American discourse, and essential as a counterpoint to the hegemonic influence of Greek and Roman rhetoric as the origin of rhetorical theory and practice. Written in the spirit of a critical rhetoric, this collection eschews traditional focus on public address and instead offers a rich array of texts, in musical and other forms, that address publics.

GLOBAL RHETORICAL TRADITIONS is unique in design and scope. It presents, as accessibly as possible, translated primary sources on global rhetorical instruction and practices of Asia, Africa, the Near East, the Middle East, Polynesia, and precolonial Europe. Each of the book’s chapters represents a different rhetorical region and includes a prefatory introduction, critical commentary, translated primary sources, a glossary of rhetorical terms, and a comprehensive bibliography. The general introduction helps contextualize the project, justify its organization and coverage, and draw attention to the various features, characteristics, and/or philosophies of the rhetorics included in the book. The book’s significance lies in its contributions to both studying and teaching global rhetorical traditions by offering representative research methods and primary sources in a single volume. It can be read as scholarship, as reference, and as textbook. BRIEF CONTENTS: Foreword by Patricia Bizzell Renewing Comparative Methodologies by Tarez Samra Graban 1 Arabic and Islamic Rhetorics: Early Islamic, Medieval Islamic, Arabic-Islamic 2 Chinese Rhetorics; Spring-Autumn and Warring States Period (Classical), Han Dynasty, Six Dynasties (Early Medieval), Tang Dynasty, Song Dynasty, and Ming Dynasty, The Modern Period (20th Century) 3 East African Rhetorics: Nilotic 4 Indian and Nepali Rhetorics: Indian-Poetic, Indian-Logical, Hindu 5 Indonesian Rhetorics: Post-National 6 Irish Rhetorics: Medieval Irish-Gaelic (Non-European) 7 Mediterranean Rhetorics: Byzantine, Hebraic Mediterranean 8 Polynesian-Hawaiian Rhetorics: Post-Colonial Hawaiian (Non-European) 9 Russian Rhetorics: Kievan Rus’ Traditions 10 Turkish Rhetorics: Middle Turkish (Central Asia)

New Directions in Rhetoric and Religion reflects the complex and fluid natures of religion, rhetoric, and public life in our globalized, digital, and politically polarized world by bringing together a diverse group of rhetorical scholars to provide a comprehensive and forward-looking collection on rhetoric and religion. This volume addresses these topics in three separate sections: 1. Rhetorics of religion at work in public activism, 2. Rhetorics of religion in contemporary public discourse, and 3. Ways that rhetoric scholars study religion. Scholars of rhetoric, religion, and social sciences will find this book particularly interesting.

This 2005 book examines the formation of scientific knowledge about the AIDS epidemic in the 1980s and shows the broader cultural assumptions which grounded this knowledge. Alex Preda highlights the metaphors, narratives, and classifications which framed scientific hypotheses about the nature of the infectious agent and its transmission ways and compares these arguments with those used in the scientific knowledge about SARS. Through detailed rhetorical analysis of biomedical publications, the author shows how knowledge about epidemics is shaped by cultural narratives and categories of social thought. Preda situates his analysis in the broader frame of the world risk society, where scientific knowledge is called upon to support and shape public policies about prevention and health maintenance, among others. But can these policies avoid the influence of cultural narratives and of social classifications? The book shows how culture matters for prevention and health policies, as well as with respect to how scientific research is organized and funded.

This handbook takes a multi-disciplinary approach to offer a current state-of-art survey of intercultural communication (IC) studies. The chapters aim for conceptual comprehension, theoretical clarity and empirical understanding with good practical implications. Attention is mostly on face to face communication and networked communication facilitated by digital technologies, much less on technically reproduced mass communication. Contributions cover both cross cultural communication (implicit or explicit comparative works on communication practices across cultures) and intercultural communication (works on communication involving parties of diverse cultural backgrounds). Topics include generally histories of IC research, theoretical perspectives, non-western theories, and cultural communication; specifically communication styles, emotions, interpersonal relationships, ethnocentrism, stereotypes, cultural learning, cross cultural adaptation, and cross border messages;and particular context of conflicts, social change, aging, business, health, and new media. Although the book is prepared for graduate students and academicians, intercultural communication practitioners will also find something useful here.