The US government launched the European Recovery Programme, otherwise known as the 'Marshall Plan', in order to save war-torn Europe from collapse in 1948. Yet while much is known about the economic side of the Marshall Plan, the extensive film campaign that accompanied it has been largely overlooked until now. The American Marshall Plan Film Campaign and the Europeans is the first book to explore the use of the Marshall Plan films and, importantly, their distribution and reception across Europe. The study examines every available film – the 170 that remain from the 200 estimated to have been made – and looks at how they were designed to instil hope, argue the case for economic restructuring and persuade the Europeans of the superiority of the liberal-capitalist system. The book goes on to reason that the films served as a powerful weapon in the cultural Cold War, but that the European audiences were by no means passive victims of the US propaganda effort. Maria Fritsche discusses the Marshall Plan films in the context of countries across Western, Northern and Southern Europe, covering the majority of the 17 European countries that participated in the Plan in the process. The book incorporates 70 images and utilises a vast number of archival sources to explore the strategies the US adopted to sway the minds of the Europeans, the problems they encountered in the process and, not least, the varied responses of the European audiences. It is a vital study for any scholar or student keen to know more about postwar recovery in Europe, the legacy of the Second World War or America's relationship with Europe in the 20th century.

The US government launched the European Recovery Programme, otherwise known as the 'Marshall Plan', in order to save war-torn Europe from collapse in 1948. Yet while much is known about the economic side of the Marshall Plan, the extensive film campaign that accompanied it has been largely overlooked until now. The American Marshall Plan Film Campaign and the Europeans is the first book to explore the use of the Marshall Plan films and, importantly, their distribution and reception across Europe. The study examines every available film – the 170 that remain from the 200 estimated to have been made – and looks at how they were designed to instil hope, argue the case for economic restructuring and persuade the Europeans of the superiority of the liberal-capitalist system. The book goes on to reason that the films served as a powerful weapon in the cultural Cold War, but that the European audiences were by no means passive victims of the US propaganda effort. Maria Fritsche discusses the Marshall Plan films in the context of countries across Western, Northern and Southern Europe, covering the majority of the 17 European countries that participated in the Plan in the process. The book incorporates 70 images and utilises a vast number of archival sources to explore the strategies the US adopted to sway the minds of the Europeans, the problems they encountered in the process and, not least, the varied responses of the European audiences. It is a vital study for any scholar or student keen to know more about postwar recovery in Europe, the legacy of the Second World War or America's relationship with Europe in the 20th century.

"The US government launched the European Recovery Programme, otherwise known as the 'Marshall Plan', in order to save wartorn Europe from collapse in 1948. Yet while much is known about the economic side of the Marshall Plan, the extensive film campaign that accompanied it has been largely overlooked until now. The American Marshall Plan Film Campaign and the Europeans is the first book to explore the use of the Marshall Plan films and, importantly, their distribution and reception across Europe. The study examines every available film -- the 170 that remain from the 200 estimated to have been made -- and looks at how they were designed to instil hope, argue the case for economic restructuring and persuade the Europeans of the superiority of the liberal-capitalist system. The book goes on to reason that the films served as a powerful weapon in the cultural Cold War, but that the European audiences were by no means passive victims of the US propaganda effort. Maria Fritsche discusses the Marshall Plan films in the context of countries across Western, Northern and Southern Europe, covering the majority of the 17 European countries that participated in the Plan in the process. The book incorporates 70 images and utilises a vast number of archival sources to explore the strategies the US adopted to sway the minds of the Europeans, the problems they encountered in the process and, not least, the varied responses of the European audiences. It is a vital study for any scholar or student keen to know more about postwar recovery in Europe, the legacy of the Second World War or America's relationship with Europe in the 20th century."--Bloomsbury Publishing.

The first book-length survey of cinema's vital role in the Cold War cultural combat between the U.S. and the USSR. Focuses on 10 films--five American and five Soviet, both iconic and lesser-known works--showing that cinema provided a crucial outlet for the global "debate" between democratic and communist ideologies.

"In recent years, the Marshall Plan has been invoked on numerous occasions as a solution for problems domestic and foreign. This study aims to establish the relevance for contemporary postwar reconstruction projects of an experimental foreign policy conceived and executed back in the late 1940s and early 1950s. The monograph clarifies why and how the Marshall Plan was adopted, what its essential features were, and why it succeeded in western Europe, concluding that it had important and mutually reinforcing aspects-- political, psychological, and economics"--Page vii.

Using archival materials from all three nations, this first comparative study of French and Italian relations with the United States during the early Cold War shows that French and Italian ambitions of status, or prestige, crucially affected the formation of the Western Alliance. While attention to outside appearances had a long historic tradition for both European nations, the notion was compounded by their humiliation in World War II and their consequent fear of further demotion. Only by promoting an American hegemony over Europe could France and Italy aspire respectively to attain continental leadership and equality with the other great European powers. For its part, Washington carefully calibrated concessions of mere status with the more substantial issues of international roles. A recent trend in both U.S. and European historiography of the Cold War has emphasized the role that America's allies had in shaping the post-World War II international system. Combining diplomatic, strategic, economic, and cultural insights, and reassessing the main events from post-war reconstruction to the Middle Eastern crises of the late 1950s, Brogi reaches two major conclusions: that the United States helped the two allies to recover enough self-esteem to cope with their own decline; and that both the French and the Italian leaders, with constant pressure from Washington, progressively adapted to a notion of prestige no longer based solely on nationalism, but also on their capacity to promote, or even master, continental integration. With this focus on image, Brogi finally suggests a background to today's changing patterns of international relations, as civilizational values become increasingly important at the expense of more familiar indices of economic and military power.

Ireland presented a special case for the US when it came to what was formally titled the European Recovery Programme to help rebuild the combatants of World War II in that it had remained neutral. Whelan (modern history, U. of Limerick) explores such questions as why it received aid, what form it ca

This volume is a major departure in the ongoing debate on Ireland's involvement in the Marshall Plan. Rather than concentrating on Irish-American relations, the contributions explore whether the Marshall Plan marked the beginning of Ireland's involvement in the process of European integration. The essays compare the Irish experience with that of other European countries to find new answers to recurring themes in the existing literature: Did Ireland rise to the challenges of the Marshall Plan? Did the country benefit from its involvement in the Marshall Plan?

Traces America's four-year diplomatic efforts to help rebuild post-World War II Europe, an endeavor that involved a thirteen-billion-dollar plan and was heavily influenced by political factors.