DO YOU WANT TO BUILD A SUSTAINABLE, ETHICAL, AND PROFITABLE BUSINESS WITHOUT FEELING LIKE A SELLOUT? Are you willing to be your true self in business and accept the consequences—and rewards—of doing so? People are sick to death of being targeted, manipulated, and conned into sales that don’t enrich their lives. Humanity deserves better than predatory marketing. Customers want to do business with real people, not fakes. They want the truth—your truth—not your BS. In today’s age of increasing transparency, you have to look inside and get 100% real with yourself. With her sharp, expressive writing style, veteran anti-marketer Michelle Lopez Boggs walks you through her unique philosophy for selling without being a sellout. In this book you’ll discover: • Why customers are done with predatory marketing and why you should use the MEI principle—Motivate, Educate, and Inspire— as the foundation for all your content and communication • How being your true self (flaws, emotions, quirks, and all) is the most valuable currency and the most satisfying path to profits • How to infuse your unique voice, personality, talents, and perspectives into every facet of your business from your packaging and email newsletter to your funnel) and how critical this is for growth • The profit-butchering enemy of your attention—and what to focus on instead • Why you should keep the three ride-or-die essentials on your desk (and learn to say “f*ck everything else”) Part sales and marketing, part self-development, and packed with examples and research, The Anti-Marketing Manifesto will guide you to big profits by bringing your best to the people you’re here to serve.

We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.

This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world. The book is not about 'what marketing is' for this is already recorded in innumerable texts. Rather the text gives comments, views, positive statements, criticisms and doubts from leading authors, concerning marketing and its role within business and as an academic subject in the 21st century.

'I defy anyone who reads this powerful and urgently needed manifesto not to be galvanised into action' Sophie Morgan, TV host and author of Driving Forwards 'A call to arms, not just for the disabled community, but for every single one of us' Dr Shani Dhanda, UK's Most Influential Disabled Person, Shaw Trust Inclusion and Accessibility Specialist, broadcaster and author In The Anti-Ableist Manifesto, Tiffany Yu highlights the myriad ways in which our society discriminates against people with disabilities - and what we can do about it. Foregrounding disabled identities that have too often been rendered invisible, she demonstrates how ending discrimination begins with self-reflection. From recognising biases to understanding microaggressions, The Anti-Ableist Manifesto teaches us how to deconstruct ableism at work, in our communities and within ourselves. Featuring a foreword by Dr Shani Dhanda, as well as contributions from disability advocates, entrepreneurs and more, The Anti-Ableist Manifesto is an essential guide to going beyond mere awareness and becoming actively anti-ableist.

Under the hands of an expert manipulator, we are losing what really makes America great, the concept of the “American Dream.” We are at a crossroads. It is not a matter of partisan ideology, but of common sense and about the will to preserve the principles of the United States of America. It seems like today the law has ended, and tyranny has begun. The government does not look like America, just as Trump. We must stop this insanity. This is my personal statement against Donald J. Trump. I am your everyday citizen, and I am standing up to him, expressing all my frustration at having him as our president, as the leader of the free world. So, let me be clear; this book is all about trashing Trump. This book is all about making a case for impeachment. It will be poetic justice. It will mean that at the end of this drama, the actors (the whistleblower, the witnesses, the Congressmen, and Senators; anyone who did the right thing,) will be the heroes of this story. It will be America’s “all’s well that ends well,” as the Bard would say. We can only hope.

In his new book, The Anti-Globalist Manifesto: Ending the War on Humanity, bestselling author Jerome Corsi puts out a call for action to reverse the totalitarian goals of the New World Order globalists. Corsi addresses that these demons are well advanced in their planned “One World Government” takeover aimed at establishing an atheistic utopia that will have no respect for traditional human rights. Comfortable that their transhuman aspirations are achievable, the Malthusian elite is waging a war on humanity that embraces global depopulation as a means of preventing Earth's abundant natural resources for themselves. Tracing this dystopian nightmare back to the assassination of President John F. Kennedy on November 23, 1963, as the day the deep state went rogue in a conspiracy involving the CIA, the Pentagon, the State Department, and the Department of Justice to affect a coup d'état that would allow the military industrial complex to go to war in Vietnam, the deep state has created an ongoing Truman Show—a series of never-ending psychological operations designed to induce citizens worldwide to surrender freedoms to government in return for security. With the premise that the globalist elite uses systems of mass manipulation and social engineering to induce the world's population to accept the implementation of the "reforms" it has already decided to implement, Corsi sets a detailed plan for organizing global resistance against the subversives who now sit at the top of the institutions or world government and finance. The Anti-Globalist Manifesto is a call to action to restore God to our lives, as those of us fighting for a return to personal freedoms and limited government, ending the war on humanity and driving once and for all time the New World Order globalists back to Hell where they belong.

That single sentence summarizes the guiding principle of anti communism-no remorse, no misgivings, and an unwavering commitment to defeating the communist menace that threatens our nation. But what will it take to defeat this resilient enemy? That is the question author Jesse Kelly answers in The Anti-Communist Manifesto. The communist has turned every American institution into a battlefield: from local school boards to corporate boardrooms and beyond In The Anti-Communist Manifesto, Jesse Kelly exposes the communist and lays out a realistic plan to retake America from him-institution by institution.

In arguably the most radical book published in decades, cartoonist/columnist Ted Rall has produced the book he was always meant to write: a new manifesto for an America heading toward economic and political collapse. While others mourn the damage to the postmodern American capitalist system created by the recent global economic collapse, Rall sees an opportunity. As millions of people lose their jobs and their homes, they and millions more are opening their minds to the possibility of creating a radically different form of government and economic infrastructure. But there are dangers. As in Russia in 1991, criminals and right-wing extremists are best prepared to fill the power vacuum from a collapsing United States. The best way to stop them, Rall argues, is not collapse—but revolution. Not by other people, but by us. Not in the future, but now. While it's still possible.

The Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: "Markets consist of human beings, not demographic sectors"; thesis no. 20: "Companies need to realize their markets are often laughing. At them." The book enlarges on these themes through dozens of stories and observations about business in America and how the Internet will continue to change it all. With a new introduction and chapters by the authors, and commentary by Jake McKee, JP Rangaswami, and Dan Gillmor, this book is essential reading for anybody interested in the Internet and e-commerce, and is especially vital for businesses navigating the topography of the wired marketplace.

Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profi t with purpose, are sustainable, and create mutually benefi cial meaning. It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning–from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.