This volume contains the English translation of Felix Kaufmann's (1895-1945) main work Methodenlehre der Sozialwissenschaften (1936). In this book, Kaufmann develops a general theory of knowledge of the social sciences in his role as a cross-border commuter between Husserl's phenomenology, Kelsen's pure theory of law and the logical positivism of the Vienna Circle. This multilayered inquiry connects the value-oriented reflections of a general philosophy of science with the specificity of the methods and theories of the social sciences, as opposed to abstract natural science and psychology. The core focus of the study is the attempt to elucidate how and under what conditions scientific knowledge about social facts, empirically justified and theoretically embedded, can be obtained. The empirical basis of knowledge within the social sciences forms a phenomenological concept of experience. According to Kaufmann, this concept of experience exhibits a complex structure. Within the meaning-interpretation of human action as the core of knowledge in the social sciences, this structure reaches out across the isolated act of verification toward the synthesis of external and internal experiences. The book opens with a detailed and useful introduction by Ingeborg K. Helling, which introduces the historical and theoretical background of Kaufmann's study and specifically illuminates his relation to Alfred Schütz and John Dewey. Finally, it contains interviews with and letters to members of his family, colleagues and students.

The book explores the complementarity of these roles, highlighting their portrayal of Jesus’s key attributes and his dual human-divine identity. Cognitive linguistics provides the perspective for delving into these social roles, emphasizing their significance in understanding the complexity of Jesus’s character. It shows that Jesus embodies two complementary epithets – “teacher” and “prophet” – representing distinct approaches to knowledge transmission, either through human activity or divine intervention. The book illustrates the intricate complexity of Jesus’s character proving that Jesus not only fulfills but surpasses typical expectations in both roles, consistently revealing his dual identity and the permanent truth of both epithets.

"Finally, a social media text that combines liberal arts and social science intellectualism with practical, real-world tips for success in this crucial aspect of professional communications. Its value goes beyond the classroom – everything in the book will resonate with and be useful to PR pros already engaged in social media management." —Ray Begovich, Franklin College Social Media Strategy: Tools for Professionals and Organizations shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so the book focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today’s social media managers.

This brief introduces a human rights approach to social work research and evaluation, compares it to traditional research approaches, and explains how to apply it in real world social work research. The author draws from a human rights framework that incorporates dignity and respect for all persons, the universality and interrelatedness of rights (political, civil, social, economic, and cultural), nondiscrimination, participation, accountability, and transparency. To advance a human rights approach, it introduces a rights-based model that accentuates the use of mixed methods and participatory research and evaluation. This brief aims to increase competencies in how to apply a rights based approach to research decision-making process from the formulation of research questions, research and practice design, and participatory action strategies that advance human rights.​ It is a call to action for social workers to forge a rights-based research agenda that fosters empowerment.

Artificial intelligence (AI) has been fast growing since its evolution and experiments with various new add-on features; human efficiency is one among those and the most controversial topic. This chapter focuses on its attention towards studying human consciousness and AI independently and in conjunction. It provides theories and arguments on AI being able to adapt human-like consciousness, cognitive abilities and ethics. This chapter studies responses of more than 300 candidates of the Indian population and compares it against the literature review. Furthermore, it also discusses whether AI could attain consciousness, develop its own set of cognitive abilities (cognitive AI), ethics (AI ethics) and overcome human beings’ efficiency. This chapter is a study of the Indian population’s understanding of consciousness, cognitive AI and AI ethics.

Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer holds the power. This new edition presents up-to-date strategies for innovating change, supporting traditional efforts, and leverage consumer influence for the good of the brand. Examples from small businesses, large corporations, and non-profit organizations provide real-world statistics in an accessible and highly practical text. This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach supplemented with updated statistics, features, tactics, and social media platform options. New features include: Expanded discussion of social media careers, ROI, social media plan outline, crisis communication, and content creation Chapter Checklists that challenge students to seek out latest developments in rapidly changing social media Key Concepts sections appear at the end of chapters as an easy study reference Full Glossary of all key concepts, including more than 125 new terms Ethics-focused questions and new brand examples in each chapter Coverage of new developments such as TikTok, AI and messenger chatbots, as well as links to professional certifications from Hootsuite, HubSpot, Facebook, Google, and more Instructor resources may be found at https://textbooks.rowman.com/quesenberry3e. These include: Updated case briefs, chapter outlines, and test banks Revised example assignments and syllabi for undergraduate and graduate courses New PowerPoint slides for in-person or online lectures Ten downloadable templates and guides to support key strategic tools