The Marketer's Handbook: A Checklist Approach is a dream tool for marketing practitioners looking to increase performance. It delivers a powerful wealth of practical marketing information in checklist form. Armed with this resource, you will gain priceless marketing know-how with leading ideas, proven strategies & practical information organized in a quick & easy-to-use reference format. This handbook will help you to focus in on specific areas to ensure that you haven't forgotten anything. The wealth of information contained in each chapter is there to help you think about &consider just what it is that you have to do. The checklists help to identify, remind & prompt, & evolve questions to ask, on ideas, issues & considerations, that need to be acted upon. Checklists trigger thoughts & help to generate new ideas & new ways of doing things. Use the checklists to help you plan marketing programs, undertake research, develop strategies, segment your target market, develop products, setpricing, plan promotional activities & all of the other marketing related functions. The Marketer's Handbook: A Checklist Approach arms you with what you need to win. Free sample checklists are available to look at prior to ordering. ISBN: 0-9685593-3-6, CD-ROM, 2,715 pages, Price: $395.00 plus shipping & applicable taxes. E-mail: sales@markcheck.com. Web site: www.markcheck.com. Marcheck Publishing, P.O. Box 56058, Ottawa, DN, Canada KIR 721.

Fronteras No Mas examines the range of officials, non-government organizations, networks and remaining organizational vacuums that span the U.S. - Mexico border. Since NAFTA, more binational institutions and policies have emerged around the environment, business, and the labor force. This 'institutional shroud' facilitates the growth of civil society, yet cross-border organizing remains a challenging and complex version of local politics. Residents live and work within a region of vast economic inequalities and markedly different governments. The authors offer a civic blueprint on ways to enhance cooperation, given the almost certain future of increased interdependence in this North American space.

There are investment aspects of the North American Free Trade Agreement (NAFTA) which considerably enhance the opportunities for foreign investment among the signatories, while at the same time improving the security of such investment. NAFTA reflects the Parties' recognition that liberalization of host country investment restrictions is as important as the elimination of trade barriers. With the assistance of such high caliber contributors as Roberto Mayorga, Kent S. Foster, Preston Brown, and Dr. Jorge Witker, the book analyses both the advantages and disadvantages of this policy upon the investment climate within the countries of the various signatories. This book is the second volume in Kluwer's NAFTA Law and Policy Series, publishing high-quality studies on different aspects of NAFTA, including legal analysis and commentary on the Agreement. Among the numerous areas that are to be covered in the series are topics as diverse as agriculture, dispute settlement, environment, intellectual property rights, investment, and labour.