Today's marketplace is a war of ideas. Unless you stand for something you won't stand out. Nowadays anyone can copy your product, or even your business model. What they can't copy is your worldview, your attitude, your special way of doing things. So the war in the marketplace will be a war of ideas. The Big Idea maps this new territory and shows how big ideas make great companies. Unlike business models or the catchphrases of management gurus, a big idea is emotional. And unlike corporate ideologies, vision or brand, it is shared between customers and employees alike. Companies who have distinguished themselves with a big idea include: Virgin (not British Airways) John Lewis (not Debenhams) Apple (not IBM) Ikea (not MFI) Orange (not Cellnet) Customers don't just buy from these companies, they buy into them - they choose them not through economic logic, but emotional logic. As products and services become more and more similar, emotional logic will become the single most important business driver. The benefits of appealing to it can already be seen: Orange has a much lower turnover of customers than Cellnet and Ikea operates in over 23 countries while MFI only does business in Britain. A big idea isn't just a cute thing to have: it's the spark that makes places thrive while others just exist.

Explores where new ideas come from, how to evaluate which ideas are worth pursuing, and how to customize ideas to suit and organization's unique needs.

Since 1980, Haddon Robinson has influenced generations of students and preachers through his widely used classic text, Biblical Preaching, in which he shows preachers how to communicate the Bible's big ideas with precision. But does Robinson's "big idea" approach to expository preaching still work in today's diverse cultures and fast-paced world? The Big Idea of Biblical Preaching, now in paperback, presents a strong defense of the ongoing relevance of this approach to expository preaching. An experienced and skilled group of contributors to this volume includes: Paul Borden, Scott M. Gibson, Duane Litfin, Terry Mattingly, John Reed, Bruce L. Shelley, Donald R. Sunukjian, Joseph M. Stowell III, Bruce K. Waltke, Scott Wenig, and Keith Willhite. This volume is written not only for the current generation of students but also for today's preachers, who will find in the pages of this book a powerful approach to expository preaching.

Becoming an architect is a daunting task. Beyond the acquisition of new skills and procedures, beginning designers face an entirely unfamiliar mode of knowledge: design thinking. In Diagramming the Big Idea, Jeffrey Balmer and Michael T. Swisher introduce the fundamentals of design thinking by illustrating how architects make and use diagrams to clarify their understanding of both specific architectural projects and universal principles of form and order. With accessible, step-by-step procedures that interweave diagrams, drawings and virtual models, the authors demonstrate how to compose clear and revealing diagrams. Design thinking defines a method for engaging the world through observation and analysis. Beyond problem solving, design is a search for possibilities. Mastering design thinking begins with learning the fundamentals of visual composition. It embraces the ability to synthesize deductive and imaginative reasoning, combining both shrewd scrutiny and fevered speculation. Design diagrams make visible the abstractions that order the built environment. Premised upon the Beaux-Arts notion of the architectural parti, Balmer and Swisher adopt the ‘Big Idea’ as a foil and as a suitcase to organize fundamentals of architectural composition. The goal of this book is to make explicit to students what they are learning, why they are learning it and how to internalize such lessons toward their lifelong development as designers.

Preaching 2022 Book of the Year Haddon Robinson's widely used and influential text, Biblical Preaching, has influenced generations of students and preachers. In The Big Idea Companion for Preaching and Teaching, trusted leading evangelical homileticians, teachers of preaching, and experienced pastors demonstrate that Robinson's "big idea" approach to expository preaching still works in today's diverse cultures and fast-paced world. This accessible resource offers an insider's view on figuring out the big idea of each book of the Bible, helping preachers and teachers check their interpretation of particular biblical books and passages. The contributors offer tips on how to divide each book of the Bible into preaching and teaching passages, guidance on difficult passages and verses, cultural perspectives for faithful application, and suggested resources for interpreting, preaching, and teaching. Pastors, teachers, Bible study leaders, small groups, and college and seminary students and professors will find a wealth of valuable information in this resource.

Illustrated with examples of good practice and learning from several projects, The Big Idea offers practical guidance to support workers and project leaders who want to involve young people in built environment projects.

The new emphasis in the Singapore mathematics education is on Big Ideas (Charles, 2005). This book contains more than 15 chapters from various experts on mathematics education that describe various aspects of Big Ideas from theory to practice. It contains chapters that discuss the historical development of mathematical concepts, specific mathematical concepts in relation to Big Ideas in mathematics, the spirit of Big Ideas in mathematics and its enactment in the mathematics classroom.This book presents a wide spectrum of issues related to Big Ideas in mathematics education. On the one end, we have topics that are mathematics content related, those that discuss the underlying principles of Big Ideas, and others that deepen the readers' knowledge in this area, and on the other hand there are practice oriented papers in preparing practitioners to have a clearer picture of classroom enactment related to an emphasis on Big Ideas.

Provides exhibit designers and label writers with a step-by-step guidebook for planning, writing and producing exhibit labels.

Introducing sophisticated mathematical ideas like fractals and infinity, these hands-on activity books present concepts to children using interactive and comprehensible methods. With intriguing projects that cover a wide range of math content and skills, these are ideal resources for elementary school mathematics enrichment programs, regular classroom instruction, and home-school programs. Reproducible activity sheets lead students through a process of engaged inquiry with plenty of helpful tips along the way. A list of useful terms specific to each activity encourages teachers and parents to introduce students to the vocabulary of math. Projects in this first of the two Big Ideas books include Straw Structures, where children get hands-on experience with measurement and 3-D visualization; Kaleidoscopes, in which students use geometry to build a mathematical toy; and Crawling Around the Mbius Strip, where kids build a physical example of infinity.

Lightbulb moments for you and your pupils This book explores the ‘big ideas’ in maths to help trainee teachers confidently teach the curriculum in a way that engages children and focuses on understanding, rather than memory, for those lightbulb moments. Covering the major concepts in simple terms, whilst carefully linking to the National Curriculum, it shows how they can be used to enable learning and support mathematical mastery. A focus on explaining misconceptions and errors will strengthen trainees and teachers own mathematical subject knowledge, while also giving them the confidence to deepen their understanding of the children they teach. Key topics include: Problem-solving, reasoning and developing fluency in maths Place value and counting systems Measuring money, time and weight Geometry, and understanding space and shape Fractions and statistics for the primary classroom This is essential reading for anyone studying primary mathematics on initial teacher education courses, including undergraduate (BEd, BA with QTS) and postgraduate (PGCE, PGDE, School Direct, SCITT) routes, and also NQTs. Robert Newell is a tutor in primary education at the UCL Institute of Education, London.