With an intense focus on strategy that won’t be found in any other guide, this invaluable resource will be of immediate help to publishers, authors, and most anyone who wants to succeed in the publishing industry.Completely updated and expanded with an enhanced focus on selling outside traditional channels, The Complete Guide to Book Marketing features systematic, results-oriented approaches to reaching the largest amount of readers for the least amount of money. Readers will find no-nonsense advice for building a publishing identity, cultivating feedback from your audience, and implementing an effective publicity campaign. This new edition also features a brand-new section on marketing to the lucrative education market, as well as new information on e-book marketing, print-on-demand, and marketing backlist and reprint titles. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

This text provides authors and publishers with information on how to conceptualize, develop and implement a winning, multi-dimensional book campaign. It discusses differences between trade and consumers and how to construct a campaign and also includes exercises.

Take Control of Your Destiny! Bottom line: You want to get published. You want to control the future of your manuscript and your writing career. Best-selling author Marilyn Ross and publishing expert Sue Collier show you how to make your own success - whether you're a published author, entrepreneur, corporation, professional, or absolute newcomer to writing. In this expanded and completely revised 5th edition of the "bible" of self-publishing (over 100,000 copies sold), they empower you to publish your own work with minimal risk and maximum profits. You'll find: • Complete step-by-step guidance on publishing and marketing a book • Ways to leverage social media marketing to build your platform and make yourself stand out from the crowd • A thorough explanation of the difference between POD self-publishing, subsidy publishing, and true self-publishing - and how to decide which is the best option for you • Practical advice on making the decision between offset printing and print-on-demand • How to leverage the Internet to create "buzz" and promote your book with killer PR • The latest information on e-publishing • A detailed marketing plan and timetable to keep you on track • Proven marketing strategies to get free publicity, reach nontraditional buyers, and sell books • Information-packed appendices with marketing contacts, organizations, and vendors, complete with names, addresses, and websites • Valuable case studies and examples of how other publishers excel • An in-depth discussion of exclusive distributors, plus coverage of the most recent changes in bookstores and the book-selling industry • Thirty-one creative ideas for generating capital to launch your publishing company The Complete Guide to Self-Publishing is the one book you need to take control of your writing career. Read it. Believe it. Do it. Your future depends on it.

This book contains detailed and easy-to-digest information on all aspects of writing, preparing and marketing electronic books (ebooks). It covers such aspects as: How to develop ideas to write about; How to start the compilation of the ebook; How to choose the correct ebook compiling software; How to publish the ebook; How to promote and market the ebook online and offline; How to create a website and auto responders for selling the ebook; How to collect payment from the website for selling the ebook· How to set up affiliate programmes for selling the ebook. - Very practical so that even someone who has never used a computer before can benefit from the book - Contains links to a lot of free tools that will help anyone compile and sell his/her ebook online - Includes setting up a website to promote the ebook and accepting credit cards on the website

This is the comprehensively revised second edition of a popular professional book on textbook writing and finding one's way in the higher education publishing world--for academic authors and editors, college instructors, and instructional designers. The second edition has two new chapters on the latest industry trends--such as the pricing revolt, open access movement, and wiki-textbook phenomenon, and on the use of learning objectives to structure textbook package development. Every chapter features new sections, links, forms, models, or examples from an even greater range of college courses. Contains updated and expanded appendices, glossary entries, references, bibliography entries, and index. BISAC: Language Arts & Disciplines/Authorship and Publishing

Write Better Proposals Faster to Accelerate Your Writing Career! Whether you are a true beginner or a seasoned writer looking to secure more book contracts, The Weekend Book Proposal shows you how to take your best ideas and create powerful proposals--quickly and professionally. No need to spend months laboring over a proposal when in just a few days you can write one that will ignite the interest of agents and editors. Ryan G. Van Cleave presents the tools you need to craft an eye-grabbing proposal for your nonfiction, memoir, anthology, textbook, novel, and more. Jam-packed with proven strategies, nuts-and-bolts advice, sample queries and proposals, interviews with publishing experts, and "Hit the Gas" tips for speeding up the proposal process, The Weekend Book Proposal will show you how to succeed and prosper as a writer--and sell your books before you've even written them! The Weekend Book Proposal explains how to: • Write a catchy title and book description. • Create a compelling author bio and chapter outline. • Develop a targeted, engaging concept statement. • Build a strong marketing plan and endorsements list. • Structure your proposals based on those crafted by successful authors.

"Have you ever wanted to write a book but didn't even know how to begin?"--Back cover.

The complete guide to turning romances into cash. Romance novels are the top-selling genre in fiction. How can aspiring writers break into this lucrative field? With Writing the Great American Romance Novel, the most complete guide to writing that novel, getting it published, working with editors, agents, and publicists, and promoting it once it’s out! Step-by-step instruction shows how to create romantic heroes and heroines, structure a story, and write love scenes, as well as how to plan outlines, use timelines and grids, conduct personal interviews, and do historical research. With extras such as a list of publishers, a sample press release, a sample synopsis, and much more, this book is must-have for any aspiring romance writer passionate about writing. • Romance accounts for $1.2 billion in sales and 55 percent of the paperback market • The group Romance Writers of America has almost 10,000 members • Takes writers beyond writing to selling and promotion Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

A step-by-step guide through the process of proposing a book to a publisher, this straightforward and accessible work helps aspiring authors get their nonfiction work published quickly. Packed with specific examples of proposals, query letters, publishing contracts, and more, this reference addresses the many questions authors have in this digital age. Written by a seasoned editor and used in publishing classes at numerous universities, the book is a proven tool for nonfiction book authors. A glossary of key terms, a list of selected books for further reading, and a book proposal checklist are also included.

If you've always dreamed of making a living as a writer, this book will take you where you want to go. Starting Your Career as a Freelance Writer, Second Edition, demystifies the process of becoming a writer and gives aspiring writers all the tools they need to become successful freelance writers, get their names in print, and start earning a healthy income from writing. Completely revised and updated, the second edition includes an entirely new section on the "online writer," discussing how to set up your own website, whether you need a blog, how to effectively participate in social networking sites, and information on electronic publishing, POD and more. New chapters provide guidance on writing for international markets and other writing opportunities such as ghostwriting, speech-writing, technical writing, copyediting, teaching, etc. This indispensable resource walks writers through the process of developing marketable ideas and then finding appropriate markets for those ideas. It includes effective tips on how to set writing goals; make time for writing; hone research and interview techniques; create outlines and first drafts, approach editors (online and offline), and prepare and submit material. Writers will also discover the vital business issues of freelancing such as rights and contracts, plus how to manage income, expenses, and taxes. Author Moira Allen has more than 30 years experience both as a freelance writer and as an editor; her tips come from a keen understanding of what works from both sides of the desk. Whether readers are looking to support themselves as full-time freelancers or supplement an existing career, no one wanting to make money as a writer can afford to be without this book. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.