Discusses illustration styles, sending situations, subject matter, design, and illustration techniques, shows sample cards, and shares the comments of professional artists.

"Write Greeting Cards like a Pro" is updated from the original book with additional chapters, updated market information, and current industry developments. "Write Greeting Cards like a Pro" is a helpful guide for anyone who wants to begin greeting card writing, take the online course, or for a more seasoned writer who might need more methods for creating great card concepts and sentiments. Karen’s online course is one of the few options for writers to get one on one training with a greeting card professional.

An invaluable compendium of 75 creative art projects for art educators and classroom teachers This authoritative, practical, and comprehensive guide offers everything teachers need to know to conduct an effective arts instruction and appreciation program. It meets secondary art teacher's unique needs for creating art lessons that cover everything from the fundamentals to digital media careers for aspiring artists. The book includes ten chapters that provide detailed instructions for both teachers and students, along with creative lesson plans and practical tools such as reproducible handouts, illustrations, and photographs. Includes 75 fun and creative art projects Fully updated to reflect the latest changes in secondary art instruction, including digital media and digital photography Heavily illustrated with photographs and drawings For art teachers, secondary classroom teachers, and homeschoolers, this is the ideal hands-on guide to art instruction for middle school and high school students.

Utilizing as few words as possible, but presenting a tremendous variety and volume of illustrations, this all-in-one guide details the fundamentals of drawing in its various phases and fields. In the opening pages, the author points out the first step on the road to creative achievement: artists must learn how to see people and things in terms of pictures, then master the techniques needed to express themselves on paper. Geared to newcomers and yet still beneficial for more experienced artists, Moranz’s illuminating advice covers everything from nude and draped figures to the art of portraits and sketching animals. He covers the effective use of various mediums, including pencil, charcoal, pen, and wash. Plus, he offers helpful tips on developing a sixth sense about perspective, the basics of composition, reflecting light and shadow, and more. There's even a chapter on taking drawing one step further — from a pleasurable hobby to a successful commercial venture.

A guide to the information services and sources provided to 100 types of small business by associations, consultants, educational programs, franchisers, government agencies, reference works, statisticians, suppliers, trade shows, and venture capital firms.

Hailed by one reviewer as the creative business "bible," and considered the authoritative book on the subject for over ten years, The Business Side of Creativity is back, updated and revised to include even more invaluable facts, tips, strategies, and advice for beginning creatives. Every year the market for creative services expands, but the competition is increasing even faster. Today, success hinges not on talent alone, but on a thorough understanding of the business side of creativity. The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, a successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed - from getting launched as a freelancer to running a multiperson shop to retiring comfortably, and everything in between. Sample business forms and documents to help put the information into practice are included in the appendixes, and are available for downloading at www.creativebusiness.com/bizbook.html. How should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when it's right to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more and gives you practical, real-world answers and invaluable expert advice.