As you explore with Gladys Hunt the stories of twelve Old Testament women, you will come to understand the far-reaching consequences of your own everyday choices and actions. Now available in IVP's revised LifeGuide® Bible Study format, Women of the Old Testament features twelve sessions with questions for starting group discussions and for personal reflection.

The revealing, often quaintly written Tory diaries, letters, and journals which animate this fascinating book provide what is probably the most comprehensive picture of Tory acts and attitudes to date.

An American patriot in occupied territory, Mercy finds herself falling for an enemy officer. Will she choose her country or her heart? Mercy Hayes never intended to return to Philadelphia while the redcoats occupy her home—until her cousin needs her. Mercy holds her nose—literally and figuratively—to come back to the city to help, trying to forget her last moments in the city and an encounter with a certain handsome enemy captain. Captain Lawrence Rogers knows that His Majesty’s troops cannot win the war unless they can sway the hearts and minds of Americans. But when Mercy Hayes joins him in Lord David Beaufort’s household, there’s only one heart Lawrence only cares to win. Lawrence and Mercy find themselves drawn to one another even while their loyalties threaten to tear them apart. Can these star-crossed lovers find a way forward together, or will the war come between them forever?

The third edition of the book offers a thorough guide to collecting and reporting accurate measures of customer satisfaction as well as useful advice on how to use the measures to drive performance improvement.

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.

Customer Service is the most important factor in a Business. No matter how small or large your business is, having a good support and customer service desk is as important as other aspects of your business. An appreciation or a complain from an existing customer can help your business in many ways.. In this book we have mentioned in depth guide on how important is to have a Customer Service Desk.

Narration of a victim of the Samba Spy Scandal, in which a group of personnel of the Indian Army were imprisoned and tortured on false charges of espionage.

Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.

Reichheld draws upon case studies of a variety of businesses including Harley-Davidson, Dell Computer, and Enterprise Rent-A-Car to show how employee and customer loyalty promote financial success. His approach to developing loyalty is based upon six principles of leadership including never profiting at the expense of partners, rewarding the right results, and honest communication. Reichheld is a Bain Fellow and author of The Loyalty Effect. c. Book News Inc.