With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today! Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective. The Customer of the Future explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't adapt to these new expectations won't last. This book prepares your organization for these increas­ing demands by helping you do the following: Learn the ten defining strategies for a customer experience-focused company. Implement new techniques to shift the entire company from being product-focused to being customer-focused. Gain insights through case studies and examples on how the world's most innovative companies are offering new and compelling customer experiences. Tomorrow's customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization!

This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world. The book is not about 'what marketing is' for this is already recorded in innumerable texts. Rather the text gives comments, views, positive statements, criticisms and doubts from leading authors, concerning marketing and its role within business and as an academic subject in the 21st century.

Provides accountants in small and medium sized firms the tool to expand services beyond attest and compliance functions. Shows how to transition to other professional services that clients value. Provides a pro-forma business plan for mapping a three to five year plan for the transition to a successful practice. Positions consulting as an extension to traditional services, not just an alternative. Includes many real world examples of accountants who have made a successful transition to new services, discussing the challenges and the results achieved. Focuses on quality of life issues and how to get there.

The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field

This book examines the extensive changes in markets, technologies and value chains that telecommunication companies are currently confronted with. It analyzes the crossroads they have reached and the choices that now need to be made – to be a bit pipe or a trendsetter of digitalization. Based on an analysis of the key challenges for telcos, the book derives future market scenarios and puts forward recommendations for how they can successfully position themselves. It proposes a framework based on seven “levers,” which addresses concrete measures in each step of the value chain, ranging from technology, IT and processes, to innovation, marketing and sales issues. The book discusses the current challenges and provides both general recommendations and concrete solutions. Respected experts illustrate innovative strategic and technical trends and provide insights gained in real-life transformation projects. Recent developments in the areas of regulation, product development, competition between over-the-top (OTT) providers and telcos, as well as technical innovations like 5G, SDN/NFV, LEO satellites and MEC are discussed. Accordingly, practitioners, managers and researchers alike will benefit from the book’s wealth of examples and up-to-date insights.

This book offers a unique insight into the corporate health of energy companies in an evolving landscape of deregulation. Cutting across both historical and present-day situations, it demonstrates important elements vital to the success of energy companies coming out of a safe regulated structure and dealing with a new competitive environment. Targeted at corporate executives, energy professionals, the financial and investment communities, strategic planners and regulators, readers will find this resource helpful to understand how energy companies can meet the challenges of a competitive environment, what it will take to evolve into healthy energy companies, the impacts of deregulation and assessment of successful and unsuccessful strategies for energy companies, the role of technology in business/product reinvention and a successful business model, and the differences and similarities of electricity to other commodities-the challenges to generation, power delivery, environmental science and end-use sectors of the business.

This book takes a forward-looking approach by bringing in research and contributions that facilitate in mapping the impact of AI and big data on businesses, the nature of work along with providing practical solutions for preparing the work, workplace, and the workforce of the future. Organizations globally have been experiencing immense transformation due to the reinvention and redefining of the business models due to the dynamic nature of the business environment. Looking at an organizational context, undeniably, the definition of ‘work’ and ‘organizations’ is genuinely changing. Artificial intelligence, big data, automation, and robotics are a few of those keywords that are seemingly entering the workplace and reshaping the way work is being done. Moreover, the transition that is being addressed herein not only focuses upon aspects that are operative within an organization like the organizational culture, team building, networking, recruitments, and so on but also aims to address the external aspects like supply chain management, value chain analysis, investment management, etc. Broadly, every single step that is now taken is intensely experiencing this impact upon its functioning. This book serves as a guide not just to the academia but also to the industry to adopt suitable strategies that offer insights into global best practices as well as the innovations in the domain.

This book highlights the reasons for an urgently needed revision of the current global healthcare setup, discusses the needed mindset for a future of health, and provides a comprehensive development toolset for disruption (and for the needed incremental innovations towards disruption). Today’s biomedical and health innovation related research in universities encourages activities that lead to incremental innovations with a relatively low risk of failure. The healthcare industry on the other hand provides tools and devices for established healthcare providers to improve the diagnosis and therapy/ treatment of the patients’ health problems. The patient is not in the center of healthcare provision however, and prevention and prediction are not core goals. The current health setup needs to be challenged and disrupted. Disruptions are coming from technologies or processes that lead to a significant (>10x) reduction in cost or price/ performance and that also come with new business models. The need for change, effects of exponential technologies, and the needed shift to prevention and to homecare for health democratization and patient empowerment will be discussed in detail in the first parts of the book. The subsequent sections address several innovation methods with a focus on a novel meta methodology named Purpose Launchpad Health. This is followed by a comprehensive discussion on health entrepreneurship activities and needs. The final section of the book addresses how to train students to become entrepreneurial health innovators, presenting successful curricula and examples of health incubation and accelerator setups. All of the innovation tools presented and used in this book are summarized in the final chapter to help the reader get started planning an entrepreneurial venture. Written by experts from academia and industry, the book covers important basics and best practices, as well as recent developments. Chapters are concise and enriched with key messages, learning objectives and real innovation examples to bridge theory and practice. This book aims to serve as a teaching base for health innovation design and to prepare for health-related entrepreneurial ventures. Readers with medical, biomedical, biotechnology, and health economics backgrounds - and anyone who wants to become a future oriented health innovator or who believes in disruptive approaches - will find this book a useful resource and teaching tool for developing validated products/ services and processes for the future of health.

Considers transfer of AEC gaseous diffusion uranium enrichment plants to private industry because of AEC budget restraints, declining Federal requirements, and increased commercial demand for nuclear electrical power generation. Includes report "Market Aspects of Future Ownership and Management of the Uranium Enrichment Facilities" by Arthur D. Little, Inc., July 1969 (p. 367-474). Also includes GAO report "Issues Relating to the Possible Establishment of a Government Uranium Enrichment Enterprise," 1969 (p. 503-591).

The aim of this book, Future of the Telecommunications Industry: Forecasting and Demand Analysis, is to describe leading research in the area of empirical telecommunications demand analysis and forecasting in the light of tremendous market and regulatory changes. Its purpose is to educate the reader about how traditional analytic techniques can be used to assess new telecommunications products and how new analytic techniques can better address existing products. The research presented focuses on new products such as Internet access and additional lines and new techniques such as hazard modeling, adaptive forecasting and neural networks. The scope of this volume includes new telecommunications products, new analytical techniques, and a review of market changes in the US and other countries. Some of the most critical questions facing the industry are addressed here, such as the impact of competition, customer churn, rate re-balancing, and early assessment of new products. The research includes a variety of different countries, products and analytic tools.