This book addresses how digitalization has influenced the institutions, practitioners and audiences of diplomacy. Throughout, the author argues that terms such as ‘digitalized public diplomacy’ or ‘digital public diplomacy’ are misleading, as they suggest that Ministries of Foreign Affairs (MFAs) are either digital or non-digital, when in fact digitalization should be conceptualized as a long-term process in which the values, norms, working procedures and goals of public diplomacy are challenged and re-defined. Subsequently, through case study examination, this book also argues that different MFAs are at different stages of the digitalization process. By adopting the term ‘the digitalization of public diplomacy’, this book will offer a new conceptual framework for investigating the impact of digitalization on the practice of public diplomacy.

Public diplomacy is all about winning the hearts and minds of foreign publics. Managing relations with media is an important element of public diplomacy to reach that goal, but the media itself is going through a transformation, an evolution to be exact, with advancing technology on a daily basis. Most of the traditional media outlets are being digitalised. While print papers are going bankrupt, a new digital channel like BuzzFeed, which we never heard 10 years ago, is becoming more valuable in stock market than even New York Times. In many countries, the number of people following the digital media is surpassing or has been already surpassed the conventional media. That's why public diplomats needs to update themselves and focus more on digital media and new digital media channels. With that said, this study tries to emphasize the importance of digital media for public diplomacy. Not only public diplomacy but also the diplomacy itself is also using digitalization wave to its advantage. Digital diplomacy is becoming more and more popular. Technology is enabling diplomats to conduct diplomacy in less time, spending less money. But aside from very few publications that mostly limit digital diplomacy to diplomats' presence on social media, there are not many academic studies focusing on the full scope of digital diplomacy. This study humbly aims to put a spotlight on digital diplomacy and offers and introduction to it.

New technological innovations have given birth to paradigms such as robotization, increased and advanced mechanization, and dehumanization of public diplomacy around the world. Other related developments have been the acceleration and growing popularization of the smart city concept as well as the COVID-19 pandemic, which have all combined to compel almost all major industries—including diplomacy—to shift online and to be revolutionized. The COVID-19 Pandemic and the Digitalization of Diplomacy explores the influences of the new ICTs, AI, and smart cultures on the conduct of public diplomacy. It further examines the impact of the COVID-19 pandemic on the conduct of digital diplomacy in the world and analyzes the implications of the dynamics of ICTs and AI for teaching and research in digital diplomacy. Covering topics such as defense diplomacy, the fourth industrial revolution, and technological determinism, this premier reference source is an essential resource for diplomats, politicians, government officials, ICT developers, students and educators of higher education, librarians, researchers, and academicians.

This book analyses digital diplomacy as a form of change management in international politics. The recent spread of digital initiatives in foreign ministries is often argued to be nothing less than a revolution in the practice of diplomacy. In some respects this revolution is long overdue. Digital technology has changed the ways firms conduct business, individuals conduct social relations, and states conduct governance internally, but states are only just realizing its potential to change the ways all aspects of interstate interactions are conducted. In particular, the adoption of digital diplomacy (i.e., the use of social media for diplomatic purposes) has been implicated in changing practices of how diplomats engage in information management, public diplomacy, strategy planning, international negotiations or even crisis management. Despite these significant changes and the promise that digital diplomacy offers, little is known, from an analytical perspective, about how digital diplomacy works. This volume, the first of its kind, brings together established scholars and experienced policy-makers to bridge this analytical gap. The objective of the book is to theorize what digital diplomacy is, assess its relationship to traditional forms of diplomacy, examine the latent power dynamics inherent in digital diplomacy, and assess the conditions under which digital diplomacy informs, regulates, or constrains foreign policy. Organized around a common theme of investigating digital diplomacy as a form of change management in the international system, it combines diverse theoretical, empirical, and policy-oriented chapters centered on international change. This book will be of much interest to students of diplomatic studies, public diplomacy, foreign policy, social media and international relations.

This book examines how international organisations (IOs) have struggled to adapt to the digital age, and with social media in particular. The global spread of new digital communication technologies has profoundly transformed the way organisations operate and interact with the outside world. This edited volume explores the impact of digital technologies, with a focus on social media, for one of the major actors in international affairs, namely IOs. To examine the peculiar dynamics characterising the IO–digital nexus, the volume relies on theoretical insights drawn from the disciplines of International Relations, Diplomatic Studies, Media, and Communication Studies, as well as from Organisation Studies. The volume maps the evolution of IOs’ "digital universe" and examines the impact of digital technologies on issues of organisational autonomy, legitimacy, and contestation. The volume’s contributions combine engaging theoretical insights with newly compiled empirical material and an eclectic set of methodological approaches (multivariate regression, network analysis, content analysis, sentiment analysis), offering a highly nuanced and textured understanding of the multifaceted, complex, and ever-evolving nature of the use of digital technologies by international organisations in their multilateral engagements. This book will be of much interest to students of diplomacy, media, and communication studies, and international organisations.

This edited book explores the multi-layered relationships between public diplomacy and intensified uncertainties stemming from transnational political trends. It is the latest wave of political uncertainty that provides the background as well as yields evidence scrutinised by authors contributing to this book. The book argues that due to a state of perpetual crises, the simultaneity of diplomatic tensions and new digital modalities of power, international politics increasingly resembles a networked set of hyper-realities. Embracing multi-polar competition, superpowers such as Russia flex their muscles over their neighbours; celebrated ‘success stories’ of democratisation – Hungary, Poland and Czechia – move towards illiberal governance; old players of international politics such as Britain and America re-claim “greatness”, while other states, like China, adapt expansionist foreign policy goals. The contributors to this book consider the different ways in which transnational political trends and digitalisation breed uncertainty and shape the practice of public diplomacy.

Public diplomacy has become one of the central instruments of foreign policy and national security; this crucial Research Agenda provides a new outline for its investigation. Aiding the comprehension of the broad boundaries of the field, it proposes a clear starting point for contemporary research into important areas of public diplomacy.

Communication technologies have become an important tool for instantaneous effects and reactions both individually and collectively. The fact that traditional discourses become digital by transferring them through tools heralded a new understanding of digital in individual and social networks. The tendency to use these features offered by communication technologies in international relations, rather than just individual use, has emerged as a result of being built over digital in their discourse on diplomacy. However, the concepts of transparency and public offering, which do not exist in classical democracy, clearly show themselves in digital public diplomacy. Maintaining International Relations Through Digital Public Diplomacy Policies and Discourses reveals the tendencies of countries, institutions, and their representatives to use communication technologies as a diplomatic tool in international relations practices. It reveals the difference between the discourses built on digital media and classical diplomacy. Covering topics such as crisis management, new media platforms, and international relations, this premier reference source is an excellent resource for government officials, diplomats, social media managers, communications professionals, students and faculty of higher education, libraries, researchers, and academicians.

Despite growing interest in digital diplomacy, few studies to date have evaluated the extent to which foreign ministries have been able to realize its potential. Studies have also neglected to understand the manner in which diplomats define digital diplomacy and envision its practice. This article explores the digital diplomacy model employed by four foreign ministries through interviews and questionnaires with practitioners.

New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been. Blending history with insights from international relations, communication studies, psychology, and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting. He unpacks the approaches which have dominated in recent years – nation-branding and partnership – and sets out the foundations for successful global public engagement. Rich with case studies and examples drawn from ancient times through to our own digital age, the book shows the true capabilities and limits of emerging platforms and technologies, as well as drawing on lessons from the past which can empower us and help us to shape the future. This comprehensive and accessible introduction is essential reading for students, scholars, and practitioners, as well as anyone interested in understanding or mobilizing global public opinion.