This collection brings together innovative research from socially-oriented applied linguists working in sports. Drawing on contemporary approaches to applied linguistics, this book provides readers with in-depth analyses of examples of language-in-use in the context of sport, and interprets them through the lens of larger issues within sport culture and practice. With contributions from an international group of scholars, this an essential reference for scholars and researchers in applied linguistics, discourse analysis, sport communication, sport management, journalism and media studies.

This book both defines sports discourse, and provides an account of the different discourses that are utilized and come into play when the field of sport speaks. It shows how the sports communities have been addressed over time by various speakers, across various multimodal genres. Tony Schirato looks first at how discourse can be viewed as a form of work, something that produces and naturalizes meanings, and habituates the way we see the world. Grounding this exploration is an account of the development of the field of sport as a specific discursive regime, one that is both reflected and refracted by the dominant discourses and values of the time. These discourses have become naturalized and shape activities and materialities at local and global levels. The book ends with an examination of how new technologies and the Web are changing sports discourse, in some cases radically via online commentary, Twitter and user-generated content.

This collection brings together innovative research from socially-oriented applied linguists working in sports. Drawing on contemporary approaches to applied linguistics, this book provides readers with in-depth analyses of examples of language-in-use in the context of sport, and interprets them through the lens of larger issues within sport culture and practice. With contributions from an international group of scholars, this an essential reference for scholars and researchers in applied linguistics, discourse analysis, sport communication, sport management, journalism and media studies.

Good qualitative research can help sport management researchers and industry professionals solve difficult problems and better understand their organisations, stakeholders and performance. Now in a fully revised and extended new edition, this book is a user-friendly introduction to qualitative methods in sport management. Covering the full research process from research planning to reporting results, this edition includes expanded coverage of cutting-edge areas including digital and social media research, critical realism, and social network analysis. The book examines the reflective and interrogative processes required for developing effective qualitative research questions and includes a deeper discussion of ontology and epistemology in the light of today’s rapidly changing society. It takes the reader step-by-step through essential and emerging qualitative methods, from actor network theory and ethnography to computer-assisted data analysis and sampling typologies. Every chapter includes examples of real qualitative research, including shorter "research briefs" and extended case studies, reflecting the exciting qualitative research that is currently occurring in sport business and management, and highlighting the links between research and sport management practice. This is essential reading for courses in sport management, sport business, sport policy, sport marketing, sport media, and communications. It provides students, researchers, and practitioners with the knowledge and skills to undertake qualitative research while deepening their understanding of how the social world can be perceived and interpreted through a particular theoretical lens. Useful online materials include recommended readings and PowerPoint slides.

Research methods courses have become a compulsory component of most degree programs in sport management. This is the first introductory research methods textbook to focus exclusively on sport management. Through the use of examples, cases and data taken from the real world of sport management it opens up a traditionally dry area of study, helping the student to understand the vital importance of sound methodology in their studies and subsequent professional practice. The book covers the full range of quantitative and qualitative methods across the whole span of the research process, from research design and the literature review to data analysis and report writing. Every chapter contains a range of useful features to aid student learning, including summaries, discussion questions and guides to further resources, as well as examples drawn from contemporary sport around the world. Research Methods for Sport Management is an essential course text for all sport management students and an invaluable reference for any sport management professional involved in operational research.

Explores the cultural meanings of the swimsuit issue and shows how Sports Illustrated secures a large audience of men by creating a climate of hegemonic masculinity.

"Lifts the analysis out of the nuts and bolts of sports policy and into some really thought-provoking areas which will equip the policy maker for the challenges of the 21st century" - Dominic Malcolm, Loughborough University "This is an excellent analysis of the significance of globalisation for national sport policy and especially of the impact of global processes at the local socio-cultural level" - Barrie Houlihan, Loughborough University Drawing upon a range of empirical case studies, Catherine Palmer situates sports policy within a broader consideration of global processes, practices and consequences, exploring the relationship between: the local and the global globalization and governance new technologies human rights the environment corporate responsibility. In doing so she sets out the ground for an understanding of policy making in sport and how this affects society. Covering both theory and practice, it is a detailed and thought provoking resource for students of sports policy, sports development, sports management and sports studies.

Sport has gained increasing importance for welfare society. In this process, however, the term of ‘sport’ has become less and less clear. Larger parts of what nowadays is called ‘sport for all’ are non-competitive and derived from traditions of gymnastics, dance, festivity, games, outdoor activities, and physical training rather than from classical modern elite sports. This requires new philosophical approaches, as the philosophy of sport, so far, has been dominated by topics of elite sports. Based on Scandinavian experiences, the book presents studies about festivities of sport, outdoor activities, song and movement, and play and game. The engagement of elderly people challenges sports. Games get political significance in international cooperation, for peace culture and as means against poverty (in Africa). The empirical studies result in philosophical analyses on the recognition of folk practice in education and on relations between identity and recognition. The study of ‘sport for all’ opens up for new ways of phenomenological knowledge, moving bottom-up from sport to the philosophy of "the individual", of event, of nature, and of human energy. Popular sports give inspiration to a philosophy of practice as well as to a phenomenological understanding of ‘the people’, of civil society and the ‘demos’ of democracy – as folk in movement. This book was published as a special issue in Sport, Ethics and Philosophy.

Sport is often at the centre of battles for rights to inclusion linked to class, race and gender, and this book explores struggles centred on disability in different cultural settings in Europe, North America, Africa, Asia and Oceania. It challenges oversights and assumptions about the ‘normal’ body, and describes how individual and organizational transformations can occur through sport. The abilities of a person are recognised and placed centre stage - instead of the individual being forgotten, excluded, or placed at the margins simply because they have a disability. National, regional and global change is part of the shift to the rights based approach reflected in the 2006 UN Convention on the Rights of Persons with Disabilities. Making sport inclusive affects the accessibility of facilities, funding, the media, policies, programs, organisations, sponsors and spectators, and at the same time changes the cultural values of the wider society. It also raises issues about competition access and eligibility for ‘different’ and technologically enhanced ‘cyborg’ bodies, and for those most socially disadvantaged. Addressing these questions which ultimately touch on the real meaning of sport can lead to profound changes in people’s attitudes, and how sport is organized locally and globally. Growth in the influential global organisations of the Paralympic Games, Special Olympics and Deaflympics is examined, as is the approach to disability in sport in both advantaged and resource poor countries. The embodied lives of persons with disabilities are explored utilizing new theoretical models, perspectives and approaches. This book was previously published as a special issue of Sport in Society.

1994 North American Society for the Sociology of Sport Annual Book Award An outstanding contribution to feminist analysis of sport from the nineteenth century to the present day. Jennifer Hargreaves views sport as a battle for control of the physical body and an important area for feminist intervention. Placing women at the centre of discussion, no other book is as comprehensive.