Sports now constitute one of the most valuable forms of broadcast entertainment in today’s lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon. The specific regulatory culture governing sports broadcasting means that the financial economy of this area has many unique features. The Economics of Sports Broadcasting provides an accessible, detailed introduction to all aspects of economics in this fascinating area. The book contains a wealth of textbook features and has been written and designed to facilitate student learning. It includes: questions of ownership, trade and commodity in sport the historical context for contemporary sports broadcasting the key players – viewers, TV channels, sponsors, clubs, event owners and authorities the regulations governing televised sport the international context for broadcast sport competition and game theory in sports broadcasting sports broadcasting’s changing landscape of ownership and supply channels. This book will be useful for courses in media and broadcasting, economics, sport management and sports development.

'. . . this is a fascinating and informative volume and the bulk of it is accessible to readers without an economics background. It will be of interest to students of sport and the media and those interested in the commercialisation of leisure in general.' - A.J. Veal, Leisure Studies

This text, by three distinguished authors, applies the theories and techniques of economic analysis to sport and topics related to the business of sport. It builds on a basis of introductory microeconomics and continues the discussion, generally at an intermediate standard. The text has an international perspective, primarily the US, Canada, Europe and Australia, and contains relevant and entertaining case studies. The text suits both undergradute and postgraduate students in that while it provides a clear progression of topics throughout, it also incorporates optional sections in each chapters of a higher and more challenging level.

The editors should be commended for taking on such a big task, and succeeding so well. This book should be in the library of every institution where students have to write a paper that may be related to sport, or on the shelf of any lecturer teaching economics or public finance who has even a remote interest in sport. The material is very accessible, and useful in many different settings. Ruud H. Koning, Jahrbücher f. Nationalökonomie u. Statistik Edward Elgar s brilliant market niche is identifying a topic in economics, finding editors who know the area backwards and challenging them to assemble the best cross-section of relevant articles either already published or newly commissioned. Handbook on the Economics of Sport is Edward Elgar at its very best. If you love economics you ll find many fascinating insights here; if you love sport but know little economics then this book is mostly accessible and will teach you a lot; and if you are a sports-mad economist then you will be in hog heaven. Furthermore, if, like this reviewer, you are broadly very sceptical about the reports consultants produce for governments on the supposed economic windfall from hosting a big event or subsidising a stadium then you will get a lot of good counter-arguments in this volume. Indeed there are several chapters on the above theme that I m sure I ll be copying frequently to government officials in years to come. . . The demand for sport is a fascinating subject and it is hard to pick out just one chapter from the second section. Read them all they make a wonderful 65-page treat. . . Part VI was a real feast, a smorgasbord. . . This is a magnificent piece of work and the 36-page index rounds it all off splendidly. John Blundell, Economic Affairs The book covers the most important areas of research of an emerging economic sub-discipline spanning the past half a century. It serves admirably the purpose of an introduction into the rich and growing area of reflection for all concerned. . . the editors and authors of the Handbook have done a commendable job of accumulating sophisticated material for many economists, managers, politicians and self-conscious fans, who are sure to find excellent training ground for the whole heptathlon. . . This book will be invaluable for advanced students investigating professional sport. From the point of view of lawyers, particularly those engaged with the relationship between law and sports governance, the Handbook offers invaluable analysis of the economic issues that are alluded to in those debates but rarely examined in detail. . . These insights will also prove useful for policy analysts and sports administrators for whom many sections should be considered mandatory reading. Aleksander Sulejewicz, Journal of Contemporary European Research Over 800 pages on the economics of sport. What a feast! What a treat! The editors have done a wonderful job both in terms of breadth from David Beckham to child labour in Pakistan and depth, tournaments and luxury taxes for example. . . The 86 chapters are uniformly of a very high standard and illuminating. And there are real gems in some of the contributions. British Journal on the Economics of Sport This very interesting and comprehensive book achieves its objective, namely to present an overview of research in sports economics at an introductory level. . . [The editors] have produced an excellent reference book that belongs in all academic institutions libraries. It provides extensive introduction to the growing body of literature in the rising field of economics of sport. The book s relevant monographs should be read by institutions, cities and countries prior to their committing major resources towards sports facilities or a sporting event. James Angresano, Journal of Sports Economics One could think of this book as the sports-and-economics counterpart to Joy of Cooking, because it will satisfy the needs of those with a keen interest in such subjects as the

This edition includes an overview of the history of the development of sports markets and the role of economics in the analysis of these markets.

This is the first book to focus on sport broadcasting as a core aspect of contemporary sport business and management. It explains how sport business professionals can manage sport broadcasting as an essential component of their work. Drawing on cutting-edge theory and research into sport broadcasting around the world, the book introduces the history and core concepts of sport broadcasting, before showing how broadcasting intersects with sport management practice. It covers key themes and issues such as the law and regulation, valuation and negotiation, strategy, logistics and consumer behaviour. Outlining best practice for sport managers, this book is essential reading for any course on sport business and management, sport marketing or sport media, and a useful companion to courses on broadcast production, sports journalism or digital media.

This timely book offers a critical interpretation of the traditional social and economic accounts of sport. It provides an incisive analysis of professional sport and defines alternative foundations to the present model. The authors demonstrate that professional sport is an extremely complex phenomenon encompassing many unique factors depending on its global reach, financing and organization. In particular they address three significant issues: • an analysis of the relationship between sport and economic development in order to explain the place of professional sport in modern societies • a study of the main difficulties facing the organization of professional sports in terms of financing, collective bargaining and the consequences of revenue sharing for competitive balance • an exploration of alternatives to current governance structures which would involve a return to professional ethics. This insightful and topical book is essential for academics and students of sport management, researchers of the economics of sport, managers of clubs and federations involved in professional sports, as well as civil servants and journalists.

Sports streaming services offer consumers the ability to watch live sports events on a variety of devices such as a TV, laptop, tablet or smartphone. Compared to movie streaming services (e.g. Netflix), streaming sports events is very different as the time aspect plays a very important role. As soon as the respective live sporting event has taken place and has been broadcast live, the interest in this event drops rapidly. This book deals with the analysis of digital technologies and streaming technology on sports broadcasting. The focus is on the German sports broadcasting industry. The main objective is to identify and analyse the different parameters that have changed due to the disruptive innovation of streaming and other technological innovations.

Sport on television is big business, but it is about more than just commerce. Using a range of national case studies from Europe and beyond, this book analyses the political, economic, social and regulatory issues raised in relation to the buying and selling of television sports rights.

Against a backdrop of increased online distribution of media, this book provides an in-depth analysis of how the platformisation of television is both shaping and being shaped by the changing sports media market. Beginning by looking at the business models and strategies of the major stakeholders involved in the ‘sports broadcasting value chain’, the authors go on to focus on the challenges and opportunities posed by the growth of OTT delivery for the regulation of sports broadcasting in several key areas, including copyright law and piracy; competition issues linked to the buying, selling and distribution of premium sports content; and legislation designed to safeguard coverage of certain national and international sporting events for free-to-air television. Key areas of continuity, such as the persistence of national/regional markets; the importance attached to premium sports rights by rival delivery platforms as a source of ‘market power’; and the need to update key areas of policy and regulation in order to address challenges posed by the use of OTT delivery, are also discussed. This book makes use of a range of international and regional examples and case studies, not least the Olympic Games and the FIFA World Cup, and identifies different strategies employed in the buying, selling and distribution of sports rights for all major parties in the sports media value chain, including new entrant OTT players, traditional pay-TV operators, public service broadcasters, and a range of international sports organizations. Providing a complete assessment of the relevance and future effectiveness of key areas of policy and regulation in sports media distribution, this book is recommended reading for advanced students and researchers of Sports Media, Sports Management, and Media Industries.