This book is based on research conducted to investigate whether interactivity yields a learning effect when used appropriately in e-Learning Systems, and whether this effect enhances learning. There is no doubt interactivity is vital in learning. This statement is emphasized to such an extent that it is claimed that students with higher levels of interaction will obtain more positive and higher levels of achievement. However, little scientific evidence can be found to support this relationship. The importance of this book is based on the fact that it provides evidence of the impact of interactivity on e-Learning Systems considering the three main agents of an educational activity: the learner, the teacher and the environment. In addition, the concept of feedback as a key element in any interactive mechanism for enhancing learning is well documented in several studies throughout this book. Three empirical studies are presented that investigated interactivity within the educational triangle. These three studies were conducted based on the framework of positivism and action research paradigms. The first study, entitled “Interactive Pedagogical Feedback”, gathers evidence for how highly interactive pedagogically designed formative feedback enhances students’ memory and understanding. The second study, entitled “Interactive Audio Feedback”, examines whether the speed enhancements of oral feedback improve the conditions for the production of the lecturer’s feedback and the quality of the feedback delivered to the students. The final study, “Interactive Texting Feedback”, takes a pedagogical approach to provide formative feedback to a student audience using mobile text messages, and determines whether Interactive Texting Feedback enhances the learning experience within the e-Learning environment. The information contained in the book is useful for academics and institutions to improve their teaching and the efficiency of their learning delivery mechanisms, and will guide the design of instructional content. It will also be of utility to other researchers and those in roles that require an understanding of interactivity.

"This book provides a comprehensive examination of interactivity, combining key perspectives from communication and media studies, distributed cognition, system affordances, user control, and social interaction, intended for researchers working in the fields of communication and media, educational media, e-learning, and instructional technology"--Provided by publisher.

Business shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival. The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence - the strategies and technology companies that use it to collect, interpret, and benefit from data - play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.

The Learning, Education & Games book series is perfect for any educator or developer seeking an introduction to research-driven best practices for using and designing games for learning.This volume, Bringing Games into Educational Contexts, delves into thechallenges of creating games and implementing them in educational settings. This book covers relevant issues such as gamification, curriculum development, using games to support ASD (autism spectrum disorder) students, choosing games for the classroom and library, homeschooling and gameschooling, working with parents and policymakers, and choosing tools for educational game development. Learning, Education & Games: Bringing Games into Educational Contexts is the second in a serieswritten and edited bymembers of the Learning, Education, and Games (LEG) special interestgroup of the IGDA (International Game Developers Association)."

In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries more importance than ever before. By building a strong online presence and maintaining a long-lasting relationship with valuable customers through high-quality customer experience, companies continue to thrive during this digital age. The Handbook of Research on Technology Applications for Effective Customer Engagement is a pivotal reference source that provides vital research on the utilization of the best research practices for consumer satisfaction and loyalty. While highlighting topics such as target marketing, consumer behavior, and brand equity, this publication explores the applications of modern technology in marketing as well as recent business activities of international companies. This book is ideally designed for business professionals, practitioners, marketers, advertisers, brand managers, retailers, managers, academics, researchers, and graduate-level students.

This book constitutes the refereed proceedings of the 11th SIGSAND/PLAIS EuroSymposium 2018 held in Gdansk, Poland, on September 20, 2018. The objective of the EuroSymposium on Systems Analysis and Design is to promote and develop high quality research on all issues related to information systems (IS) and in particular in systems analysis and design (SAND). The 14 papers presented in this volume were carefully reviewed and selected from 36 submissions. They were organized in topical sections named: systems development and engineering; systems acceptance and usability; internet of things and big data; and healthcare IT.

With the widespread interest in digital entertainment and the advances in the technologies of computer graphics, multimedia and virtual reality technologies, the new area of “Edutainment” has been accepted as a union of education and computer entertainment. Edutainment is recognized as an effective way of learning through a medium, such as a computer, software, games or AR/VR applications, that both educates and entertains. The Edutainment conference series was established and followed as a special event for the new interests in e-learning and digital entertainment. The main purpose of Edutainment conferences is the discussion, presentation, and information exchange of scientific and technological developments in the new community. The Edutainment conference series is a very interesting opportunity for researchers, engineers, and graduate students who wish to communicate at these international annual events. The conference series includes plenary invited talks, workshops, tutorials, paper presen- tion tracks, and panel discussions. The Edutainment conference series was initiated in Hangzhou, China in 2006. Following the success of the first (Edutainment 2006 in Hangzhou, China), the second (Edutainment 2007 in Hong Kong, China), and the third events (Edutainment 2008 in Nanjing, China), Edutainment 2009 was held August 9–11, 2009 in Banff, Canada. This year, we received 116 submissions from 25 different countries and regions - cluding Austria, Canada, China, Denmark, Finland, France, Germany, Greece, Hong Kong, Italy, Japan, Korea, Malaysia, Mexico, The Netherlands, Norway, Portugal, Singapore, Spain, Sweden, Switzerland, Taiwan, Trinidad and Tobago, UK, and USA.

Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.

This book introduces the advanced technologies used for authentic learning, an educational term that refers to a variety of techniques focusing on how students apply the skills and knowledge acquired in school in real-world situations. In the meanwhile, it presents the latest trends and future developments in learning design, learning environment and assessment for authentic learning using advances in technology, this book discusses how technology supports authentic learning and what makes it effective.

Improvements in the application of online learning technologies are continually on the rise as the expectation for individuals to obtain a higher education grows and more people are seeking alternative modes of education. As more institutions implement e-learning systems, it has become increasingly important to explore the advancements and obstacles of these technologies. The Handbook of Research on Estimation and Control Techniques in E-Learning Systems presents the latest research in online learning and educational technologies for a diverse range of students and educational environments. Featuring comprehensive coverage on the implementation and usage of e-education systems, this publication explores a variety of pertinent topics including, but not limited to, ubiquitous computer technology, e-learning environments, and challenges in implementing these technologies, serving as a crucial reference source for researchers, professionals, academicians, students, government officials, and technology developers interested in the adoption and implementation of e-learning systems.