“As David Robson makes plain in this compelling book, the way we think about the world can profoundly shape how we navigate it. Based in science and packed with smart advice, The Expectation Effect will expand your mind—and maybe even extend your life.” —Daniel Pink, New York Times bestselling author of When, Drive, and To Sell Is Human A journey through the cutting-edge science of how our mindset shapes every facet of our lives, revealing how your brain holds the keys to unlocking a better you What you believe can make it so. You’ve heard of the placebo effect and how sugar pills can accelerate healing. But did you know that sham heart surgeries often work just as well as placing real stents? Or that people who think they’re particularly prone to cardiovascular disease are four times as likely to die from cardiac arrest? Such is the power and deadly importance of the expectation effect—how what we think will happen changes what does happen. Melding neuroscience with narrative, science journalist David Robson takes readers on a deep dive into the many life zones the expectation effect permeates. We see how people who believe stress is beneficial become more creative when placed under strain. We see how associating aging with wisdom can add seven plus years to your life. People say seeing is believing but, over and over, Robson proves that the converse is truer: believing is seeing. The Expectation Effect is not woo-woo. You cannot think your way into a pile of money or out of a cancer diagnosis. But just because magical thinking is nonsense doesn’t mean rational magic doesn’t exist. Pointing to accepted psychology and objective physiology, Robson gives us the practical takeaways we need to improve our fitness, productivity, intelligence, and happiness. Any reader who wants to take their fate into their own hands need only pick up this book.

Buy now to get the main key ideas from David Robson's The Expectation Effect Science journalist David Robson argues that our beliefs and expectations profoundly shape our health, well-being, and performance in The Expectation Effect (2022). He highlights scientific studies and real-life examples demonstrating how our thoughts affect outcomes. Robson shows how expectations influence fitness, diet, stress, and cognitive abilities. He also offers techniques that can harness the power of expectations for better health and performance.

Please note: This is a companion version & not the original book. Sample Book Insights: #1 The brain is a prediction machine that constructs an elaborate simulation of the world based on its expectations and previous experiences. These simulations usually coincide with objective reality, but they can sometimes stray far from what is actually in the physical world. #2 The brain’s visual cortex is wired with many neural connections feeding in predictions from other regions of the brain. The eye is a small but essential element of your vision, while the rest of what you see is created in the dark within your skull. #3 The brain’s reliance on prediction helps us deal with incredible ambiguity. If you look at the image below, you will struggle to identify anything recognizable. But if you see the original image, it suddenly becomes a lot clearer. #4 The brain can also predict the effects of our movements, so that we don’t jump out of our skin whenever one of our legs brushes against the other. However, there will always be some small errors in each brain’s simulation of the world around us.

This book describes the important role of emotion in a hyper-connected society and how product development and manufacture change. It explores how our work and lifestyle may be affected by forthcoming technologies and presents key research on multisensory informatics, one of the most important tools for making the most of emotion. This fourth volume of the Emotional Engineering Series focuses on the human issues relating to Cyber Physical Systems, or Industrie 4.0, and discusses the important role emotion plays in these smart environments. Introducing related works in the field of multisensory research, which provide the basic tools for becoming context- and situation aware in this imminent revolutionary society, it discusses not only the changes in production and product development this new revolution will bring about, but also highlights how emotion plays a crucial role in making us happy in such a connected society and in bringing about harmonization between human and human, between human and machine and, last but not least, in maintaining a good work-life balance.

A SUNDAY TIMES BEST PAPERBACK OF 2023 A BBC RADIO 4 BOOK OF THE WEEK A FINANCIAL TIMES BEST BOOK OF 2022: HEALTH AND WELLBEING A WATERSTONES BEST BOOK OF 2022: POPULAR SCIENCE People who believe ageing brings wisdom live longer. Lucky charms really do improve an athlete’s performance. Taking a placebo, even when you know it is a placebo, can still improve your health. Welcome to The Expectation Effect. David Robson takes us on a tour of the cutting-edge research happening right now that suggests our expectations shape our experience. Of course, you can’t just think yourself thinner, happier or fitter, but using this book you can reframe many different facets of your life. These easy-to-use skills will help you on your way to becoming the person you want to be, living the life you want to live. Now with an additional piece by David Robson – 'How Your Mindset Shapes Your Love and Sex Life'

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In NFL football, for example, fans account for nearly all of the persisting inequality in team performance. The possibility of sustaining inequality among equals emerges from the cross-pressures that fans and leagues place on competition.