A useful handbook for those who suffer from aerophobia and wish to minimize the discomfort and inconvenience of flight schedules, jet lag, thin dry air, travelling with children or animals, and more.

Discover a thrilling moment in history when pioneering aviator Ruth Law attempted to do what no other aviator had done before: fly nonstop from Chicago to New York. On November 19, 1916, at 8:25 a.m., Ruth Law took off on a flight from Chicago to New York City that aviation experts thought was doomed. Sitting at the controls of her small bi-plane, exposed to the elements, Law battled fierce winds and numbing cold. When her engine ran out of fuel, she glided for two miles and landed at Hornell, New York. Even though she fell short of her goal, she had broken the existing cross-country distance record. And with her plane refueled, she got back in the air and headed for New York City where crowds waited to greet her. This story is perfect to share during Women's History Month or anytime during the year!

Discover the thrilling side of the history of World War I in this fact-tastic, nonfiction Level 3 Ready-to-Read, part of a new series about the secrets of American History! Do you know about the adventures of Eugene Bullard, the first African-American fighter pilot, who fought in World War I? Did you know that, in the same war, America used a kind of camouflage called Dazzle Painting that made ships look like Easter eggs? Or that Americans Indians sent secret messages as code talkers in the Choctaw Telephone Squad? Find out in this book of amazing true stories! Secrets of American History is an action-packed nonfiction Level 3 Ready-to-Read series that lets beginning readers in on a little secret: history is full of surprises! Want to know what invisible ink has to do with the American Revolution? Or why shark repellant and inflatable army tanks were used in World War II? Find out in this fact-filled series of fascinating true tales, wild adventures, and spy missions, and discover the secret side of American history!

This is the first authoritative work to examine the psychological determinants and effects associated with the 'fear of flying'. The contents include: · the extent and nature of the problem of fear of flying; · understanding public perceptions of safety associated with flying; · assessment of clients; psychological treatment approaches; · the use of specific interventions (e.g. virtual reality) and clinical case studies. It is an up-to-date and wide-ranging handbook, covering theory, research and practice. The international panel of authors are all experienced researchers and clinicians, and are leaders in their respective fields. The book is intended for those who work professionally in commercial and military aviation. This includes aviation psychologists, aerospace medical/nursing personnel, flying instructors, clinical psychologists and psychiatrists and those involved in fear of flying programs. A secondary audience includes researchers, professionals with an interest in anxiety/phobia, travel health clinic nurses and counsellors/therapists. Those who have a fear of flying themselves will also find the contents of interest.

Build an iconic shopping experience that your customers love—and a work environment that your employees love being a part of—using this blueprint from Trader Joe’s visionary founder, Joe Coulombe. Infuse your organization with a distinct personality and culture that draws customers in a way that simply competing on price cannot. Joe Coulombe founded what would become Trader Joe’s in the late 1960s and helped shape it into the beloved, quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. He brought in unusual products from around the world and promoted them in the Fearless Flyer, providing customers with background on how they were sourced and their nutritional value. He also gave the stores a tiki theme to reinforce the exotic trader ship concept with employees wearing Hawaiian shirts. In this way, Joe laid down a blueprint for other business owners to follow to build their own unique shopping experience that customers love, and a work environment that employees love being a part of. In Becoming Trader Joe, Joe shares the lessons he learned by challenging the status quo and rethinking the way a business operates. He shows readers of all types: How moving from a pure analytical approach to a more creative, problem-solving approach can drive innovation. How finding an affluent niche of passionate customers can be a better strategy than competing on price and volume. How questioning all aspects of the way you do business leads to powerful results. How to build a business around your values and identity.

Adventures in Public Relations engages students in the practice of public relations with exciting, timely, representative cases combined with a strong focus on critical thinking and problem solving. This text conveys the excitement and challenge of public relations by presenting students with a real-world portrait of the profession. Students will learn from the successes and failures of the public relations campaigns examined in the text. The book's focus on critical thinking helps students develop the problem-solving skills essential to success in public relations. As with the authors' successful introductory text, Public Relations: A Values-Driven Approach, this text also encourages readers to identify, refine, and test their own values systems.

Few professions are more stressful than broadcasting. One of the most common ways broadcasters sabotage their careers is by letting the stress of the business affect their performance. Broadcaster's Survival Guide describes several techniques to help on-air staff, producers, writers, news directors, and anyone in the business recognize stresses and deal with them in healthy ways.