YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE. The Financial Times Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world’s leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy. Based on long experience and on conversations with leading strategists around the world, Richard Koch helps you discover each critical step in creating, delivering and understanding successful strategy. The fifth edition of this bestselling book is your easy-to-read, jargon-free guide to the strategic models and thinkers you really need to know about. Updated with new tools and examples, The Financial Times Guide to Strategy shows you which questions to ask, how to go about answering them, and then what action to take. This is the smartest and most readable strategy guide available anywhere.

Want to take your company to the next level? You need a roadmap, a strategy. Preferably one that is simple, workable and saleable. This book provides you with just that. It sets out a straightforward strategy development process, the ‘Strategy Pyramid’, and guides you through it. It uses a lively central case study throughout, as well as drawing on examples of how real businesses have developed winning strategies. Whether you are intent on growing your business, or setting out on your start-up, this book offers an uncomplicated, practical and readable guide on how to get the strategy you need for your business to succeed. It offers sound advice on the following areas: Setting goals and objectives Forecasting market demands Gauging industry competition Tracking competitive advantage Targeting the strategic gap Bridging the gap with business strategy Bridging the gap with corporate strategy Addressing risk and opportunity The FT Essential Guide to Developing a Business Strategy will help businesses of all sizes to chart and realise their growth ambitions.

Behind every business hero lies a successful strategy. Behind every business failure lurks a bad strategy. Developing a good strategy is remarkably simple. Ye the subject has become obscured and over-complicated by academics and consultants with their own hobby-horses and proprietary methods. Strategy has become remote from those who need it most: owners and executives. "The Financial Times Guide to Strategy" offers more insight than a whole library of academic strategy tomes. It will help you construct a strategic framework for your company, business model, and marketplace. This second edition is fully updated, encompassing changes in the theory and practice of strategy and including commentary on the latest theories and theorists. Coverage includes: demonstrating the power of strategy to raise profits providing a DIY strategy kit for managers distilling strategic thinking since 1960 providing a lively A-Z of strategy concepts, terms, and techniques "Strategy has never been so simple, accessible, powerful, and practically directed to raise profits." -- Robin Field, Chief Executive, Filofax Group

From bestselling author Glen Arnold, this is a jargon-busting book that describes how financial markets work, where they are located and how they impact on everyday life. It assumes no specialised prior knowledge of finance theory and provides an authoritative and comprehensive run-down of the workings of the modern financial system. Using real world examples from media such as the Financial Times, Arnold gives an international perspective on the financial markets with frequent comparisons in the workings of major financial centres such as the Bank of England and the City, the Federal Reserve System and Wall Street, the Japanese Central Bank, the European Central Bank and IMF and World Bank. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

"Masterful and pithy." ¿ Winston Fletcher, Chairman of the Advertising Association "Enjoyable and dangerously candid." ¿ Tom Robertson, Professor of Marketing & Deputy Principal, Programmes & Marketing, London Business School The perfect primer taking you directly to the core of this essential discipline and delivering the latest marketing tools and techniques. Tim Ambler brings to life the world of marketing and provides all you need to know in a book of solutions for every marketing challenge. Tim Ambler teaches Global Marketing at London Business School

87% of companies state I&D is a value or priority area for them, but only 10% of I&D programmes are fully mature . This is even though research shows that organisations with an inclusive culture perform better, are more innovative and agile, and achieve better business outcomes. Written by a respected I&D expert, The FT Guide to Inclusion and Diversity shows you everything you need to know about how to create and implement a I&D strategy that will have a positive impact on people performance and business results. This book gives you a step-by-step guide to the tools, theory and the latest new thinking you need to design a compelling I&D strategy for your organisation. Clear, compelling and comprehensive, this book is designed for leaders and executives to ensure they can bring talented people together from different backgrounds and thinking, creating greater success and benefits to business performance and profitability. This book takes you through a fair and equal approach developed specifically for senior business leaders. It will help you: Design and implement a I&D strategy that will have a positive impact on performance and results. Recognize the value of inclusion and diversity and how it can impact clients positively as well as the organization. How to link the I&D strategy to your wider business goals and set metrics to check its return on investment. Learn techniques on how to drive I&D through your organization and articulate why it is critical to employees. Elect executive sponsors to ensure commitment is demonstrated from the top.