You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso? The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues. Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys – Understanding creativity, is every manager an artist; Picasso – Art lessons for global managers; Koons – Made in Heaven produced on eart; and Paik – Global Groove, innovation through juxtaposition. With controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that you'll be eager to apply.

In the course of an academic career spanning five decades, Professor Roy Arthur Swanson established himself as an internationally recognized scholar and outstanding teacher in Classics and literary studies. He is the author of five books and the co-author of three books, and has been active as an editor and contributor of articles and reviews to scholarly publications. Twelve former students, colleagues, and friends have contributed papers in honor of Professor Swanson's seventy-fifth birthday. These papers all touch on subjects close to his heart, ranging from Greek, Roman, Italian, Scandinavian, and German literary studies to modern pop culture.

Reprint of the original, first published in 1873.