For decades, Clotaire Rapaille's work focused on how people's relationships with the most important concepts in their lives—love, health, and money, for instance—are guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon: a "global unconscious," or core values and feelings that are consistent worldwide—the result of our constant interconnectedness. He has also identified a new group who are paving the way for the future of decision-making: the Global Tribe. These individuals are fluent in the language of culture, untied to any notion of nationalism or ideology. They are defining the key values driving our new world economy, with profound implications for how companies market their products and services. Rapaille takes us on a journey through China, Brazil, India, England and everywhere in between to discover the new standards for luxury, pleasure, technology and education. How can elite brands compete in a world of knockoffs? How can universities maintain their prestige when a cheap master's degree or doctorate is only a click away? We must speak the language of the Global Tribe in order to succeed. Building on seven years of research, Rapaille analyzes how this new mindset has taken hold in various regions, and how marketers and service providers can tailor their offerings and marketing accordingly. The Global Code is an invaluable glimpse at how our new multi-sphere world is affecting us all.

Sitting at the nexus of labor migration and health care work, this book examines the dynamic relationship between nurses’ cross-border movement and efforts to regulate their migration. Grounded in multi-sited qualitative research, this volume analyzes the changing social dimensions and transnational scale of global nursing, focusing particularly on the recruitment from the Philippines to Germany. The flow of nursing skills from resource-poor countries to well-off ones is not only producing a global care crisis, but also serves as a prime example of the international race for talent and skill. As it takes a critical eye to the emerging field of migration governance or management as the preferred policy response to competing discourses of global care crises and the global competition for skilled care work, this book highlights not only the shifting web of actors, discourses, and practices in care work migration management, but also, and more importantly, how various forms of care figure in the global migration of nurses.

This book provides comprehensive coverage of cross-cultural issues and behavior in tourism, and illustrates how international cultural differences influence travel decision-making --publisher's description.

This book is the first comprehensive study of international health worker-migration and -recruitment from the perspective of global governance, policy and politics. Covering 70 years of history of the development of this global policy field, this book presents new and previously unpublished data, based on primary research, to reveal for the first time that international health worker-migration-and -recruitment have been major concerns of global policy-making going back to the foundations of post-war international cooperation. The authors analyse the policies and programmes of a wide range of international organisations, from WHO, ILO and UNESCO to the IOM, World Bank and OECD, and feature extended analysis of bilateral agreements to manage health worker migration and recruitment, critiquing the claim that they work in the interests of all countries. Yeates’ and Pillinger’s ground-breaking analysis of global governance presents an assiduously researched study showing how the interplay and intersections of several global institutional regimes – spanning labour, migration, health, social protection, trade and business, equality and human rights – shape global policy responses to this major health care issue that affects all countries worldwide. It discusses the growing challenges to public health as a result of the globalisation of health labour markets, and highlights how global and national policy can realise the health and health-related Sustainable Development Goals for all by 2030. This research monograph will be of key interest to students and scholars of Global Governance, Global Public Policy, Global Health, Global Politics, Migration Studies, Health and Social Care, Social Policy and Development Studies. Policy makers and campaign activists, nationally and globally, will appreciate the practical relevance and applications of the research findings.

Praise and Reviews "This book on ethics is long overdue. Thoughtful yet thoroughly practical, it will help public relations professionals tussling with ethical dilemmas. The ethical decision-making models will be especially useful."Mike Granatt, FIPR, Partner, Luther Pendragon; former Director General of the Government Information and Communications Service (GICS), CanadaEthical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Ethics in Public Relations gives readers the tools and knowledge to enable them to make defensible decisions, and outlines the important ethical concerns in public relations and corporate communications.Written in a practical and approachable style, this is not another 'tome' on ethical theory but rather a clear insight into the personal and professional issues that affect public relations practitioners. It examines how an individual's sense of morality has an impact on decision-making and ethical business behaviour. Overall, the purpose of Ethics in Public Relations is threefold:to provide a framework for understanding important ethical issues in public relations and corporate communications now and in the futureto help develop an attitude that supports the concept that ethics are key to professionalism and credibility in the fieldto assist in everyday ethical decision-makingWritten by a leading academic in the field, this practical and engaging title is a must-have for any public relations practitioner or student who wants a framework that relates underlying ethical theories to everyday issues.