In July 2016, GSMA live tracker of number of smart devices in the world overtook live world population clock. We are increasingly getting exposed to an invisible web of radiation all around us through the wireless devices we love so much. With the advent of cloud computing and Internet of Things (IoT) set to launch more than a trillion smart devices before the end of second decade of 21st century, exposure of all living species is assuming worrisome proportions. Necessity used to be mother of invention but not anymore. Now greed is the father of invention. Science is clear about link between radiofrequency exposure and brain tumours, infertility, electrohypersensitivity among several other disorders. It is time the industry and the governments took notice of it. This book describes how the wireless technology has snapped the link between nature and all living species including wildlife, thus bludgeoning biological systems to adapt to its unforeseen physical impacts. It makes a compelling argument that cuts through the smokescreen created by industry-funded science and defended by revolving-chair scientists.

The 6th FTRA International Conference on Computer Science and its Applications (CSA-14) will be held in Guam, USA, Dec. 17 - 19, 2014. CSA-14 presents a comprehensive conference focused on the various aspects of advances in engineering systems in computer science, and applications, including ubiquitous computing, U-Health care system, Big Data, UI/UX for human-centric computing, Computing Service, Bioinformatics and Bio-Inspired Computing and will show recent advances on various aspects of computing technology, Ubiquitous Computing Services and its application.

In this volume, experts analyze the global governance of electronic networks, emphasizing international power dynamics and the concerns of nondominant actors. Each chapter concludes with a set of policy recommendations for the promotion of an open, dynamic and more equitable networld order.

Global competitiveness has always been a hotly debated issue, promoting differing opinions among economists, management strategists, business leaders, and policy analysts and consultants. Global Economic Competition provides a broad framework to compare the United States economy with 23 other global economies. This is done by presenting empirical evidence in a series of comparative analyses of economic competition using data pertaining to specific countries, industries and companies. In this volume, the electronics industries are used to illustrate an ongoing economic warfare among competing regions, nations, and cluster companies across the electronic technology chain. Employing the latest empirical data to evaluate the competitiveness of the US economy and its electronic industries and companies in the 1980s and early 1990s, Global Economic Competition will be of interest not only to those who study economics, management science and international trade, but also to policy makers and business leaders.

Understanding the consumers’ trend in Malaysia is vital to meet the changing demands of the Malaysian market. Consumption in Malaysia: Meeting of New Changes serves an invaluable resource to academics, researchers, tertiary students, business practitioners and local and foreigner investors on understanding the changes happened and happening in consumerism of Malaysia. The authors provide a comprehensive and much-needed overview of the current consumption and marketing patterns on various business sectors at multicontext level to offer useful insights on how the consumers and the market in Malaysia are changing in both product and service sectors. This knowledge is important to guide the readers to understand, segment and recommend solutions to various changing and emerging markets. In general this is an important book for business people, policy makers and researchers seeking to understand the pattern and trend of changing markets in Malaysia. Keywords: Universiti Sains Malaysia, Penerbit Universiti Sains Malayia, Penerbit USM

In our increasingly digital, mobile, and global world, the existing theories of business and economics have lost much of their appeal with the phenomenal rise of Chindia, the reality of Brexit, the turmoil caused by the Covid-19 pandemic, and the seismic shifting of the global center of gravity from west to east. In the area of innovation, the traditional thinking that a developed country, often the US, will come up with the next major innovation, launch at home first, and then take it to other markets does not ring true anymore. Similarly, the world where conglomerates go bargain-hunting for acquisitions in emerging markets has been turned upside-down. This book reveals and illustrates the Global Rule of Three phenomenon, which stipulates that in competitive markets only three companies (which the authors call "generalists") can dominate the market. All other players in the market are specialists. Further, whereas the financial performance of generalists improves as market share increases, specialist companies see a decrease in financial performance as their market share increases, as the latter are margin-driven companies. This theory powerfully captures the evolution of global markets and what executives must do to succeed. It is based on empirical analyses of hundreds of markets and industries in the US and globally. Competitive markets evolve in a predictable fashion across industries and geographies, where every industry goes through a similar lifecycle from beginning to end (or revitalization). From local to regional to national markets, the last stop in the evolution of markets is going global. The pattern is so consistent that it represents a distinct and natural market structure at every level. The authors offer strategies that generalists and specialist should follow to stay competitive as well as twelve expansion strategies for global companies from emerging markets. This book chronicles this global evolution and provides impactful managerial implications for executives and students of marketing and corporate strategy alike.