This book examines the ‘glocalization’ – the adaptation of a global telecommunication technology to local particularities – in West and Central Africa. Through case studies in Cameroon and Guinea, the research presented evinces how local agency leads to the appropriation of mobile telephony, and the extent to which telecommunication companies acculturate their marketing strategies to consumer preferences and local realities. The book interrogates the presumptive neutrality of technology and presents evidence of agency superseding supposedly fixed limitations of use for mobile phones. In opposition to the notion of an Africa ‘lagging’ behind, the book also nuances the development discourse so often associated with the ‘leapfrog’ and spread of mobile telephony south of the Sahara. Overall, this study highlights ways in which agency leads to modernity being refracted locally in West and Central Africa and reflects on the tension at play between ‘globalizers’ and ‘globalized’.

This ambitious handbook takes advantage of recent advances in the study of the history of English to rethink the understanding of the field.

The availability of large electronic corpora has caused major shifts in linguistic research, including the ability to analyze much more data than ever before, and to perform micro-analyses of linguistic structures across languages. This has historical linguists to rethink many standard assumptions about language history, and methods and approaches that are relevant to the study of it. The field is now interested in, and attracts, specialists whose fields range from statistical modeling to acoustic phonetics. These changes have even transformed linguists' perceptions of the very processes of language change, particularly in English, the most studied language in historical linguistics due to the size of available data and its status as a global language. The Oxford Handbook of the History of English takes stock of recent advances in the study of the history of English, broadening and deepening the understanding of the field. It seeks to suggest ways to rethink the relationship of English's past with its present, and make transparent the variety of conditions and processes that have been instrumental in shaping that history. Setting a new standard of cross-theoretical collaboration, it covers the field in an innovative way, providing diachronic accounts of major influences such as language contact, and typological processes that have shaped English and its varieties, as well as highlighting recent and ongoing developments of Englishes--celebrating the vitality of language change over the centuries and the many contexts and processes through which language change occurs.

Once marginalized in the world economy, Africa today is a major global supplier of crucial raw materials like oil, uranium and coltan. China's part in this story has loomed particularly large in recent years, and the American military footprint on the continent has also expanded. But a new scramble for resources, markets and territory is now taking place in Africa involving not just state, but non state-actors, including Islamic fundamentalist and other rebel groups. The second edition of Pádraig Carmody's popular book explores the dynamics of the new scramble for African resources, markets, and territory and the impact of current investment and competition on people, the environment, and political and economic development on the continent. Fully revised and updated throughout, its chapters explore old and new economic power interests in Africa; oil, minerals, timber, biofuels, land, food and fisheries; and the nature and impacts of Asian and South African investment in manufacturing and other sectors. The New Scramble for Africa will be essential reading for students of African studies, international relations and resource politics, as well as anyone interested in current affairs.

This unique collection applies globalization concepts to the discipline of archaeology, using a wide range of global case studies from a group of international specialists. The volume spans from as early as 10,000 cal. BP to the modern era, analysing the relationship between material culture, complex connectivities between communities and groups, and cultural change. Each contributor considers globalization ideas explicitly to explore the socio-cultural connectivities of the past. In considering social practices shared between different historic groups, and also the expression of their respective identities, the papers in this volume illustrate the potential of globalization thinking to bridge the local and global in material culture analysis. The Routledge Handbook of Archaeology and Globalization is the first such volume to take a world archaeology approach, on a multi-period basis, in order to bring together the scope of evidence for the significance of material culture in the processes of globalization. This work thus also provides a means to understand how material culture can be used to assess the impact of global engagement in our contemporary world. As such, it will appeal to archaeologists and historians as well as social science researchers interested in the origins of globalization.

This book examines globalization and urban cultures in Dhaka, the capital of Bangladesh, from a socio-cultural view. It focuses on the evolving nature of urbanity in the city due to globalization and the global flow of information, while framing the changing patterns of everyday cultures and practices. The volume explores key linkages and factors in urban transformation; the history and heritage of Old Dhaka; globalization, diverse urban cultures and ethnic spaces; changes in food habits, clothing, health practices, and recreation; changing forms of festivals, marriages, and religious practices; the situation of indigenous people in Old Dhaka; and the roles that need to be played by NGOs, civil society, and the local government. With its rich ethnographic case studies and field-based evidence, it discusses the relations between technology-driven economic activities and increasing cultural homogenization. It traces developments induced by cultural globalization and includes contemporary debates along with comparisons of Asian and global perspectives. This book will be a useful resource for scholars and researchers of urban studies, city studies, urban sociology, social anthropology, cultural anthropology, political sociology, development studies, South Asian studies and cultural studies, and to those interested in Bangladesh.

One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.

Paul Hopper leads the reader through the varied issues associated with globalization and culture, including deterritorialization, cosmopolitanism, cultural hybridization and homogenization as well as claims that aspects of globalization are provoking cultural resistance.

In this comprehensive volume, leading scholars of media and communication examine the nexus of globalization, digital media, and popular culture in the early 21st century. The book begins by interrogating globalization as a critical and intensely contested concept, and proceeds to explore how digital media have influenced a complex set of globalization processes in broad international and comparative contexts. Contributors address a number of key political, economic, cultural, and technological issues relative to globalization, such as free trade agreements, cultural imperialism, heterogeneity, the increasing dominance of American digital media in global cultural markets, the powers of the nation-state, and global corporate media ownership. By extension, readers are introduced to core theoretical concepts and practical ideas, which they can apply to a broad range of contemporary media policies, practices, movements, and technologies in different geographic regions of the world—North America, Europe, Africa, the Middle East, Latin America, and Asia. Scholars of global media, international communication, media industries, globalization, and popular culture will find this to be a singular resource for understanding the interconnected relationship between digital media and globalization.