According to the author, "Grandmother skills" are disappearing because in our highly mobile society, women may now remain in the workforce or live far from their grandchildren. Elgin (The Gentle Art of Verbal Self-Defense), herself a grandmother to 10, attempts to fill this gap by providing grandmothers of all types and ages with this chatty and good-natured guide to successful grandmothering. Included among Elgin's 21 sensible principles are advice for mediating family disputes, tips for helping grandchildren with money problems while maintaining one's own financial solvency, as well as the importance of passing down family myths and stories to the next generation. Elgin also discusses family crises or illnesses when it may become necessary for a grandmother to take over the running of the household of one of her children (whom she coyly refers to as a "chadult"). Elgin firmly believes that once the emergency is over, a grandmother must return the household to the parents as soon as possible and gracefully return home. Elgin includes lots of nitty gritty advice but most of her book is aimed at reminding readers how to give families the advantage of their experience without giving in to the frailties of age. “ 35 b/w illustrations

The book begins by probing the "Divine Feminine" in Tibet's Gesar of Ling, one of the most fascinating myths of all time. Especially intriguing is the hero's seemingly continuous dependency on the feminine principle for guidance. The heroine in Kalidasa's Sanskrit drama, Sakuntala focuses on the obstacles set in Sakuntala's earthly trajectory, and how these were instrumental in her evolution from the stage of passive, unconscious, and withdrawn archetypal Maiden to that of the conscious, decisive, strong spiritual Mother. To explore the highly complex personalities of Kriemhild and Brunhild in the High German Nibelungenlied is to enter the realm of sun and shadow, the lightened regions of consciousness and the deep interiors of primal darkness.

'The Principles of Equity and Trusts' brings an engaging contextual approach to the subject. Graham Virgo overcomes the complex issues in the study of trusts and equity with unparalleled clarity, offering a rigorous and insightful commentary on the law and its contemporary contexts.

Since the first edition of Principles of Behavior, the authors have sought to address the unique needs of students. This title has been written so that students of all levels will benefit from a solid introduction to the principles of behavior. The authors have laid the groundwork for behavior analysis through an exploration of experimental, applied, and theoretical concepts. Case studies and everyday examples help readers apply principles of behavior to real life. About the Book: This book also is integrated with the Behavior Analyst Certification Board task list and serves as an excellent introduction to many of the BACB tasks.

This title seeks to analyse the law of restitution, that body of law concerned with the award of remedies assessed by reference to a gain made by a defendant rather than a loss suffered by the claimant. It focuses on those claims founded on unjust enrichment, and the award of restitutionary remedies.

Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications. More specifically, the chapters offer a novel and thought-provoking perspective on consumer-focused strategy--or the effects of marketing stimuli and activities on an integrated system of consumer processes and responses. Divided into four parts, this book: *offers new perspectives on consumer information processing, selective or one sided information processing, and attribution theory; *discusses how asking questions in focus groups, surveys, and experiments leads consumers to create opinions that would not have occurred to them otherwise; *advances a new approach for modeling uncertainty and a new framework for thinking about uncertainty; *summarizes recent developments concerning the Implicit Association Test and their implications for branding strategy; *develops a new approach for analyzing the effects of intention on behavior and unplanned purchase behaviors; *discusses the devaluation effect and shows both how implementation intentions can be used to increase new product consumption and also how promotion versus prevention regulatory focus influences consumer preferences; and *focuses on consumer information processing and persuasion. The text is intended for advanced graduate students, academics, and practitioners who embrace cutting-edge paradigms and methodologies in social-cognitive consumer research.

Western thinking is failing because it was not designed to deal with change In this provocative masterpiece of creative thinking, Edward de Bono argues for a game-changing new way to think. For thousands of years we have followed the thinking system designed by the Greek philosophers Socrates, Plato and Aristotle, based on analysis and argument. But if we are to flourish in today’s rapidly changing world we need to free our minds of these ‘boxes’ and embrace a more flexible and nimble model. Parallel Thinking is an invaluable insight into the word of creativity; de Bono unveils unique methods of brainstorming and explains preconceived ideas of what creativity involves and is. This book is not about philosophy; it is about the practical (and parallel) thinking required to get things done in an ever-changing world.

The Extreme Principle is to do what matters most and to do what works best. When educational decisions and actions are guided by The Extreme Principle, results improve. The Extreme Principle helps teachers, school administrators, superintendents, school board members, and politicians make decisions and take actions that improve schools because the decisions and actions are based on what matters most and what works best. This book gives the reader a critique of the typical, bureaucratic, mandated education reform efforts which often fail and which often lead to another education reform effort which also is likely to fail. This book shows a better way to improve what is done in classrooms, throughout a school, in an entire school district, and at the state or national levels of education policy development. The better way is guided by application of The Extreme Principle. The reader of this book_teacher, school administrator, political leader, citizen_will find that the common sense ideas and real world examples from this book lead to a very obvious conclusion: that the way to improve education is to do what matters most and to do what works best.