The generation of readers most heavily impacted by J.K. Rowling's Harry Potter series--those who grew up alongside "the boy who lived"--have come of age. They are poised to become teachers, parents, critics and writers, and many of their views and choices will be influenced by the literary revolution in which they were immersed. This collection of new essays explores the many different ways in which Harry Potter has shaped this generation's views on everything from politics to identity to pedagogical spaces online. It seeks to determine how the books have affected fans' understanding of their place in the world and their capacity to create it anew.

Harry Potter and the Millennials tells the fascinating story of how the team designed the study and gathered results, explains what conclusions can and cannot be drawn, and reveals the challenges social scientists face in studying political science, sociology, and mass communication. Specifically, the evidence indicates that Harry Potter fans are more open to diversity and are more politically tolerant than nonfans; fans are also less authoritarian, less likely to support the use of deadly force or torture, more politically active, and more likely to have had a negative view of the Bush administration. Furthermore, these differences do not disappear when controlling for other important predictors of these perspectives, lending support to the argument that the series indeed had an independent effect on its audience. In this clear and cogent account, Gierzynski demonstrates how social scientists develop and design research questions and studies.

Since the 1997 publication of the first Harry Potter novel, the "Potterverse" has seen the addition of eight feature films (with a ninth in production), the creation of the interactive Pottermore© website, the release of myriad video games, the construction of the Wizarding World of Harry Potter at Universal Studios, several companion books (such as Fantastic Beasts and Where to Find Them), critical essays and analyses, and the 2016 debut of the original stage play Harry Potter and the Cursed Child. This collection of new essays interprets the Wizarding World beyond the books and films through the lens of convergence culture. Contributors explore how online communities tackle Sorting and games like the Quidditch Cup and the Triwizard Tournament, and analyze how Fantastic Beasts and Harry Potter and the Cursed Child are changing fandom and the canon alike.

 Transmediation--the telling of a single story across multiple media--is a relatively new phenomenon. While there have been adaptations (books to films, for example) for more than a century, modern technology and media consumption have expanded the scope of trans-mediating practices. Nowhere are these more evident than within the Harry Potter universe, where a coherent world and narrative are iterated across books, films, video games, fan fiction, art, music and more. Curated by a leading Harry Potter scholar, this collection of new essays explores the range of Potter texts across a variety of media.

Named a 2023 Honour Book by the International Research Society for Children's Literature Contributions by Christina M. Chica, Kathryn Coto, Sarah Park Dahlen, Preethi Gorecki, Tolonda Henderson, Marcia Hernandez, Jackie C. Horne, Susan E. Howard, Peter C. Kunze, Florence Maätita, Sridevi Rao, Kallie Schell, Jennifer Patrice Sims, Paul Spickard, Lily Anne Welty Tamai, Ebony Elizabeth Thomas, Jasmine Wade, Karin E. Westman, and Charles D. Wilson Race matters in the fictional Wizarding World of the Harry Potter series as much as it does in the real world. As J. K. Rowling continues to reveal details about the world she created, a growing number of fans, scholars, readers, and publics are conflicted and concerned about how the original Wizarding World—quintessentially white and British—depicts diverse and multicultural identities, social subjectivities, and communities. Harry Potter and the Other: Race, Justice, and Difference in the Wizarding World is a timely anthology that examines, interrogates, and critiques representations of race and difference across various Harry Potter media, including books, films, and official websites, as well as online forums and the classroom. As the contributors to this volume demonstrate, a deeper reading of the series reveals multiple ruptures in popular understandings of the liberatory potential of the Potter series. Young people who are progressive, liberal, and empowered to question authority may have believed they were reading something radical as children and young teens, but increasingly they have raised alarms about the series’ depiction of peoples of color, cultural appropriation in worldbuilding, and the author’s antitrans statements in the media. Included essays examine the failed wizarding justice system, the counterproductive portrayal of Nagini as an Asian woman, the liberation of Dobby the elf, and more, adding meaningful contributions to existing scholarship on the Harry Potter series. As we approach the twenty-fifth anniversary of the publication of Harry Potter and the Philosopher’s Stone, Harry Potter and the Other provides a smorgasbord of insights into the way that race and difference have shaped this story, its world, its author, and the generations who have come of age during the era of the Wizarding World.

The social relations, societal structures and existential conundrums in the world of Harry Potter novels reflect our own. When the authoritarianism of Hogwarts falls upon Harry, it is an echo of disciplinary practices in real-world high schools. The economic inequities of the wizarding world mirror those of modern societies. The art, literature and mass media of wizard society reveal our deep-rooted fears. Harry's world is our world. This collection presents new essays by contributors across a range of disciplines, bringing fresh perspectives on one of the most influential texts in modern history.

The ultimate expose of the Misunderstood Millennials Understanding Y is a fresh and incisive book that offers a better understanding, appreciation and awareness of the Millennial generation. In this groundbreaking work, author Charlie Caruso has amassed a diverse array of papers, articles and journals from prominent individuals, noted entrepreneurs and bestselling authors who collectively explore how Gen Y thinks, interacts and works. Understanding Y gives insight into the generation and examines their motivations and passions. Understanding Y: #andYyoushould provides a refreshingly comprehensive and candid account of the current disconnect between reality and perception surrounding the Millennial cohort. The impressive list of contributors and collaborators each bring their unique insight to explore the myths, facts and motivators behind this generation. Contributors include notables such as David Burstein, author of Fast Future: How the Millennial Generation is Shaping Our World, Ryan Heath, author of Please F* Off: It's Our Turn Now, Bernard Salt, author, demographer and social commentator; and many more. Discover how to motivate, lead, inform, educate, integrate and collaborate with Millenials Learn what experts have to share about the psychology that drives Millenials Uncover the motivators and passions that excite this up-and-coming generation This is a book that offers anyone who interacts with the Millennial generation a humorous, educational, statistical, theoretical and conversational journey for connecting with Gen Y.

Master's Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 17/20, , course: Evaluation of the Impact of a Person's Sense of Community on Attitudinal Loyalty and Purchase Behavior regarding the Harry Potter brand, language: English, abstract: Within the past decade, Harry Potter has become a multi-billion dollar brand with millions of fans all over the world. The fan base community has developed with the rise of the Internet and new means of interaction. They have had a real power of decision over the brand’s managers, and are a key element to the success of Harry Potter. This study will focus on people’s sense of community and on the existence of a relationship between this sense of community and people’s loyalty and purchase behaviors towards the Harry Potter brand. The problematic to this study is “How does a person’s sense of community impact its attitudinal loyalty and purchase behavior regarding the Harry Potter brand?”.

Providing an indispensable resource for students and general readers, this book serves as an entry point for a conversation on America's favorite pastime, focusing in on generational differences and the evolution of American identity. In an age marked by tension and division, Americans of all ages and backgrounds have turned to film to escape the pressures of everyday life. Yet, beyond escapism, popular cinema is both a mirror and microscope for our collective psyche. Examining the films that have made billions of dollars through a new lens reveals that popular culture is a vital source for understanding what it means to be an American. This book is divided into four sections, each associated with a different generation. Featuring such era-defining hits as Jaws, Back to the Future, Avatar, and The Avengers, each section presents detailed film analyses that showcase the consistency of certain American values throughout generations as well as the constant renegotiation of others. Ideal for any cinephile, The American Blockbuster demonstrates how complex and meaningful even the summer blockbuster can be.

The Harry Potter phenomenon created a surge in reading with a lasting effect on all areas of culture, especially education. Today, teachers across the world are harnessing the power of the series to teach history, gender studies, chemistry, religion, philosophy, sociology, architecture, Latin, medieval studies, astronomy, SAT skills, and much more. These essays discuss the diverse educational possibilities of J.K. Rowling's books. Teachers of younger students use Harry and Hermione to encourage kids with disabilities or show girls the power of being brainy scientists. Students are reading fanfiction, splicing video clips, or exploring Rowling's new website, Pottermore. Harry Potter continues to open new doors to learning.