Today, being authentic has become an aspiration and an imperative. The notion of authenticity shapes the consumption habits of individuals in the most diverse contexts such as food and drinks, clothing, music, tourism and the digital sphere, even leading to the resurgence of apparently obsolescent modes of production such as craft. It also significantly transforms urban areas, their local economies and development. The Hipster Economy analyses this complex set of related phenomena to argue that the quest for authenticity has been a driver of Western societies from the emersion of capitalism and industrial society to today. From this premise, the book advances multiple original contributions. First, it explains why and how authenticity has become a fundamental value orienting consumers' taste in late modern capitalism; second, it proposes a novel conceptualisation of the aesthetic regime of consumption; third, the book constitutes the first detailed analysis of the resurgence of the neo-craft industries, their entrepreneurs, and the economic imaginary of consumption underpinning them, and fourth, it analyses how the hipster economy is impacting the urban space, favouring new logic of urban development with contrasting outcomes. Praise for The Hipster Economy ‘The term “hipster” usually evokes frivolity, while the concept of “authenticity” has been studied so extensively it’s getting hard to find a novel use for it. In this lovely new book, Gerosa has given hipsterism the serious analysis it deserves. Through clear, unforced writing, he convincingly reveals the importance of a distinct form of hipster aesthetics, one based on authentic experience, for today’s consumption-based economy. Gerosa has successfully enlivened the conversations around authenticity and started new ones around late capitalism’s regimes of accumulation. This book is a fine achievement.’ Richard E. Ocejo, CUNY Graduate Center and John Jay College ‘The Hipster Economy is a very welcome addition to sociological discussions of authenticity and consumer culture. Ethnographic vignettes of “crafty capitalism” and passionate “taste dealers” enliven a theoretically rich argument that hipsterism should be treated not as a subculture, but as an aesthetic regime typifying contemporary life. Using the “hipster” as a lens, Gerosa provides a masterful tour of post-Fordist changes to modes of capitalism, patterns of urban development, and the material practices and subjective experiences of work, while charting the long-term development and contemporary expression of authenticity as a master narrative in consumer culture.’ Jennifer Smith Maguire, Sheffield Hallam University

This book argues that, as industrial capitalism enters a period of prolonged crisis, a new paradigm of ‘industrious modernity’ is emerging. Based on small-scale, commons-based and market-oriented entrepreneurship, this industrious modernity is being pioneered by the many outcasts that no longer find a place within a crumbling industrial modernity. This new industriousness draws on the new planetary commons that have been generated by the globalization of industrial capitalism itself. The outsourcing of material production to global supply chains has made the skills necessary to engage in commodity production generic and common, and the globalization of media culture and the internet have generated new knowledge commons. Together these new commons have radically reduced the capital requirements to engage in economic activity, and are providing new, highly efficient tools of productive organization at little cost. This timely analysis of the new forces of change in our societies today will be of great interest to anyone concerned with the impact of digital technologies and the future of capitalism.

Craft and the Creative Economy examines the place of craft and making in the contemporary cultural economy, with a distinctive focus on the ways in which this creative sector is growing exponentially as a result of online shopfronts and home-based micro-enterprise, 'mumpreneurialism' and downshifting, and renewed demand for the handmade.

This book examines the complexities of the hipster through the lens of art history and cultural theory, from Charles Baudelaire’s flâneur to the contemporary “creative” borne from creative industries policies. It claims that the recent ubiquity of hipster culture has led many artists to confront their own significance, responding to the mass artification of contemporary life by de-emphasising the formal and textual deconstructions so central to the legacies of modern and postmodern art. In the era of creative digital technologies, long held characteristics of art such as individual expression, innovation, and alternative lifestyle are now features of a flooded and fast-paced global marketplace. Against the idea that artists, like hipsters, are the “foot soldiers of capitalism”, the institutionalized networks that make up the contemporary art world are working to portray a view of art that is less a discerning exercise in innovative form-making than a social platform—a forum for populist aesthetic pleasures or socio-political causes. It is in this sense that the concept of the hipster is caught up in age-old debates about the relation between ethics and aesthetics, examined here in terms of the dynamics of global contemporary art.

The Hipster Economy analyses the hipster phenomenon to argue that the quest for authenticity has been a driver of Western societies from the beginning of industrial society to today.

In this exciting new book Angela McRobbie charts the ‘euphoric’ moment of the new creative economy, as it rose to prominence in the UK during the Blair years, and considers it from the perspective of contemporary experience of economic austerity and uncertainty about work and employment. McRobbie makes some bold arguments about the staging of creative economy as a mode of ‘labour reform’; she proposes that the dispositif of creativity is a fine-tuned instrument for acclimatising the expanded, youthful urban middle classes to a future of work without the raft of entitlements and security which previous generations had struggled to win through the post-war period of social democratic government. Adopting a cultural studies perspective, McRobbie re-considers resistance as ‘line of flight’ and shows what is at stake in the new politics of culture and creativity. She incisively analyses ‘project working’ as the embodiment of the future of work and poses the question as to how people who come together on this basis can envisage developing stronger and more protective organisations and associations. Scattered throughout the book are excerpts from interviews with artists, stylists, fashion designers, policy-makers, and social entrepreneurs.

A feminist analysis of young women and popular culture and a forceful critique of male domination in youth culture. Feminism, Young Women and Cultural Studies: Birmingham Essays from 1975 Onwards by Angela McRobbie brings together the Birmingham University Centre for Contemporary Cultural Studies (CCCS) essays of the 1970s and ‘80s with a new introductory chapters and four new chapters of updated analysis on music, magazines, vintage fashion and youth culture. The early work provides both a feminist analysis of young women and popular culture as well as a forceful critique of male domination in youth culture and the ways in which an ideology of adolescent femininity functioned so as to subdue and restrain young women in passive and subordinate gender unequal positions. These chapters also shine a light on the kinds of methodologies being developed at Birmingham University CCCS as cultural studies was emerging as a distinct field of study. These essays when first published found their way onto the university undergraduate curriculum across the world and were translated into many languages. Adopting an intersectional perspective and engaging with questions such as the “category of the girl,” the new chapters extend the field of study in a lively and accessible sociological voice. The book will be of keen interest for students in Sociology, Media and Cultural Studies and Literary Studies.

Celebrities depend upon fans to sustain their popularity and livelihood, and fans are happy to oblige. With social media they can follow their favorite (or least favorite) celebrities’ every move, and get glimpses into their lives, homes, and behind-the-scenes work. Fans interact with celebrities now more than ever, and often feel that they have a claim on their time, attention, and accountability. In Fame and Fandom, the contributors examine this tumultuous dynamic and bring together celebrity studies and fan studies like never before. In case studies including Supernatural, Harry Styles, YouTube influencers, film location sites, Keanu Reeves, and celebrities as fans, readers find new approaches to fan/celebrity encounters and parasocial relationships. This is the go-to volume on the symbiotic relationship between fame and fandom.

Today, most Americans are working in the gig economy--mixing together short-term jobs, contract work, and freelance assignments. Learn how to embrace the independent and self-sufficient world of freelance! The Gig Economy is your guide to this uncertain but ultimately rewarding world. Packed with research, exercises, and anecdotes, this eye-opening book supplies strategies--ranging from the professional to the personal--to help you leverage your skills, knowledge, and network to create your own career trajectory. In this book, you will learn how to: Construct a life based on your priorities and vision of success Cultivate connections without networking Create your own security Build flexibility into your financial life Face your fears by reducing risk Corporate jobs are not only unstable--they’re increasingly scarce. It’s time to take charge of your own career and lead the life you want, one immune to the impulsive whims of an employer looking only at today’s bottom line. Start mapping out your place in the gig economy today!

The Popular Economy in Urban Latin America: Informality, Materiality, and Gender in Commerce advances comparative knowledge and theoretical reflections on urban popular economies in Latin America by going beyond the lenses of so-called informal and street economies. Contributors address case studies in Brazil, Bolivia, Cuba, Ecuador, Mexico, and Peru to provide new insights in key concepts such as informality, materiality, and gender. These case studies work to understand which actors, and with what agencies, are forming and transforming street markets and other place-based economies, and to what effects. Remaining sensitive to history, power, and urban politics, this book offers an ethnographically informed cultural and socio-material perspective on how popular economies and commerce thrive, transform, and persist in Latin American cities today. Scholars of anthropology, economics, Latin American studies, urban studies and sociology will find this book particularly useful.