The Huffington Post Complete Guide To Blogging

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BOOK EXCERPT:

The editors of The Huffington Post -- the most linked-to blog on the web -- offer an A-Z guide to all things blog, with information for everyone from the tech-challenged newbie looking to get a handle on this new way of communicating to the experienced blogger looking to break through the clutter of the Internet. With an introduction by Arianna Huffington, the site's cofounder and editor in chief, this book is everything you want to know about blogging, but didn't know who to ask. As entertaining as it is informative, The Huffington Post Complete Guide to Blogging will show you what to do to get your blog started. You'll find tools to help you build your blog, strategies to create your community, tips on finding your voice, and entertaining anecdotes from HuffPost bloggers that will make you wonder what took you so long to blog in the first place. The Guide also includes choice selections from HuffPost's wide-ranging mix of top-notch bloggers. Among those who have blogged on HuffPost are Barack Obama, Hillary Clinton, Larry David, Jane Smiley, Bill Maher, Nora Ephron, Jon Robin Baitz, Steve Martin, Lawrence O'Donnell, Ari Emanuel, Mia Farrow, Al Franken, Gary Hart, Barbara Ehrenreich, Edward Kennedy, Harry Shearer, Nancy Pelosi, Adam McKay, John Ridley, and Alec Baldwin.

Product Details :

Genre : Computers
Author : The editors of the Huffington Post
Publisher : Simon and Schuster
Release : 2008-12-02
File : 241 Pages
ISBN-13 : 9781439123256


30 Day Blogging Challenge

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BOOK EXCERPT:

The 30 Day Blogging Challenge started in response to a number of questions I was being asked about blogging.In 2010 I published the 299 Steps to Blogging Heaven e-book, which rapidly sold hundreds of copies, but still the questions kept coming in from people looking for advice specific to their blog.After a period of thought, the 30 Day Blogging Challenge was born. 30 days, one email a day, each aiming to make you think about your blogging

Product Details :

Genre : Business & Economics
Author : Nikki Pilkington
Publisher : Lulu.com
Release : 2012-02-07
File : 68 Pages
ISBN-13 : 9781471626630


The Attention Merchants

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BOOK EXCERPT:

Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of 'attention merchants' has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature - cognitive, social, and otherwise - in ways unimaginable even a generation ago.

Product Details :

Genre : Social Science
Author : Tim Wu
Publisher : Atlantic Books
Release : 2017-01-05
File : 539 Pages
ISBN-13 : 9781782394846


Arianna Huffington

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BOOK EXCERPT:

Acknowledged as one of the most influential women in media, Arianna Huffington is best known as the co-founder and editor-in-chief of the Huffington Post. In addition to writing books and articles, Huffington has developed successful businesses, including a startup that promotes health and wellness. Her involvement in politics prepared her to discuss various political issues on public radio programs. This book explores her influential legacy as a leader in media and business.

Product Details :

Genre : Juvenile Nonfiction
Author : Jeri Freedman
Publisher : Cavendish Square Publishing, LLC
Release : 2017-12-15
File : 114 Pages
ISBN-13 : 9781502631701


Arianna Huffington

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BOOK EXCERPT:

Arianna Huffington is one of the world's most prominent business leaders in media. As co-founder and editor-in-chief of The Huffington Post, she built the first internet newspaper, which eclipsed the traffic of The New York Times and won the Pulitzer Prize. Creating a digital media empire from an investment of just over $1 million, she sold HuffPost to AOL in 2011 for more than $300 million. HuffPost went on to become the flagship publication for global telecommunications giant Verizon, before being acquired by BuzzFeed in 2020. Considered to be one of the most influential women on earth, Huffington went on to establish Thrive Global, a wellness and technology start-up that aims to end the stress and burn-out epidemic. This concise, but richly detailed, biography provides an overview of Huffington's life and career, chronicling her journey from Athens to London, New York, Washington and California, across seven decades. From her earliest days, Huffington faced overwhelming challenges to carve a bold path that brought her fame, power and wealth. This book reveals her personal insights, how her companies tick, and what lies ahead. Smart, insightful, and often startling, this book shows readers how Huffington did it, transforming herself from a struggling aspiring author to a serial entrepreneur and, ultimately, reigning queen of media.

Product Details :

Genre : Biography & Autobiography
Author : Leah McGrath Goodman
Publisher : Hachette UK
Release : 2020-03-26
File : 192 Pages
ISBN-13 : 9781474610728


Trust Me I M Lying

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BOOK EXCERPT:

Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral sensation. Anonymous sources and speculation become national conversation. What you don't know is that someone is responsible for all this. Usually, someone like Ryan Holiday: a media manipulator. Holiday wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why is he giving away these secrets? Because he's tired of a world where trolls hijack debates, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. He's pulling back the curtain because it's time everyone understands how things really work.

Product Details :

Genre : Self-Help
Author : Ryan Holiday
Publisher : Profile Books
Release : 2018-02-01
File : 369 Pages
ISBN-13 : 9781782834236


Digital Sisterhood

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BOOK EXCERPT:

Ananda Kiamsha Madelyn Leeke became a pioneer in the digital universe twenty-seven years ago, when she logged in to the LexisNexis research service as a first-year law student at Howard University School of Law. She was immediately smitten with what the World Wide Web could do. Later, while attending the UN Fourth World Conference on Women in Beijing, China, in 1995, Leeke found herself in an Internet café, where she experienced an interaction that changed her life. Over time, through interactions and conversations both online and in-person, Leeke developed the concept of "digital sisterhood." Embracing this revolutionary concept led to a complete career reinvention that finally allowed her to embrace her enormous creative spirit. She found in her digital sisters true "sheroes" and virtual mentors. Her blogging and social media adventures highlight the lessons she learned in the process, the reasons she launched the Digital Sisterhood Network, and the experiences that caused her to adopt what she terms the "fierce living" commitments. In her memoir, Leeke details her journey, sharing experiences and insights helped her and her digital sisters use the Internet as a self-discovery tool and identifying leadership archetypes that shaped her role as a social media leader.

Product Details :

Genre : Biography & Autobiography
Author : Ananda Kiamsha Madelyn Leeke
Publisher : iUniverse
Release : 2013-09
File : 367 Pages
ISBN-13 : 9781491706398


Blogs

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BOOK EXCERPT:

Introduces weblogs, including the history of the blog, how to create an informative and insightful blog, and the proper Internet etiquette for writing and maintaining a weblog.

Product Details :

Genre : Juvenile Nonfiction
Author : Arie Kaplan
Publisher : The Rosen Publishing Group, Inc
Release : 2011-12-15
File : 50 Pages
ISBN-13 : 9781448855568


Forbes Best Business Mistakes

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BOOK EXCERPT:

Today's top business leaders reveal how to make even the biggest mistakes work for you Forbes Best Business Mistakes reveals practical lessons from some of today's most successful business leaders to show you how to turn a bad business situation into a success. Based on exclusive sit-down interviews with some of today's most successful men and women, author Bob Sellers shares their stories to provide valuable insights and lessons that can help you can learn from their mistakes. Those profiled in Forbes Best Business Mistakes include the likes of Wall Street guru Peter Lynch, larger-than-life media personalities Jim Cramer and Suze Orman, legendary CEO Jack Welch, and newcomer Jason Kilar, CEO of Hulu, who is poised to change the movie and TV industry landscape as we know it forever. Other names include PIMCO's Bill Gross and Mohamed El-Erian and Home Depot Founder Arthur Blank. Reveal how top business and financial leaders turned their biggest mistakes into success stories Based on exclusive interviews with some of today's most successful professionals, from Jason Kilar of Hulu to Suze Orman Contains practical lessons on how you can turn a bad business situation around As Malcolm Forbes put it, "Failure is success if we learn from it." Forbes Best Business Mistakes shares the missteps of others so you can learn from them, be inspired by them, and succeed where you may not have seen opportunity before.

Product Details :

Genre : Business & Economics
Author : Bob Sellers
Publisher : John Wiley & Sons
Release : 2010-06-17
File : 242 Pages
ISBN-13 : 9780470768334


Get Rich Blogging

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BOOK EXCERPT:

The Sunday Mirror's former showbiz gossip columnist, Zoe Griffin, explains how she quit her job and started a blog in order to work less and earn more. In this book she explains how to Get Rich Blogging and how she has done just that with her Live Like A VIP blog - which generates a six figure income. There is no need to be a technical wizard. All you need is this book, a laptop and internet access and you too could be blogging your way to wealth and happiness. Contributors include The Clothes Whisperer, The Fashion Editor at Large, Mumsnet, Tech Week, Music News and Mr Porter - all financially successful and well respected bloggers. Learn how to start a blogging business from scratch, how to create appealing content, choose a web host, attract advertisers and spread the word.

Product Details :

Genre : Biography & Autobiography
Author : Zoe Griffin
Publisher : Kings Road Publishing
Release : 2013-01-07
File : 164 Pages
ISBN-13 : 9781782193647