Unlike the myriad writing manuals that emphasize grammar, sentence structure, and other skills necessary for entry-level editing jobs, this engaging book adopts a broader view, beginning with the larger topics of audience, mission, and tone, and working its way down, layer by layer, to the smaller questions of grammar and punctuation. Based on Michael Evans's years of experience as an editor and supplemented by invaluable observations from the editors of more than sixty magazines--including The Atlantic, Better Homes and Gardens, Ebony, Esquire, and National Geographic--this book reveals the people-oriented nature of the job.

Publishing is currently going through dramatic changes, from globalisation to the digital revolution. A whole culture of events, practices and processes has emerged centred around books and writing, which means that scholars of publishing need to understand it as a social and cultural practice as much as it is a business. This book explores the culture, practice and business of book production, distribution, publication and reception. It discusses topics as diverse as emerging publishing models, book making, writers’ festivals, fan communities, celebrity authors, new publishing technologies, self-publishing, book design and the role of class, race, gender and sexuality in publishing or book culture. This volume will be of interest to those in the disciplines of publishing studies, creative writing, English literature, cultural studies and cultural industries.

Scholarly engagement with the magazine form has, in the last two decades, produced a substantial amount of valuable research. Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation. Each of 33 chapters surveys the last 20 years of scholarship in its subject area, identifying the major research themes, theoretical developments and interpretive breakthroughs. Exploration of the digital challenges and opportunities which currently face the magazine world are woven throughout, offering readers a deeper understanding of the magazine form, as well as of the sociocultural realities it both mirrors and influences. The book includes six sections: -Methodologies and structures presents theories and models for magazine research in an evolving, global context. -Magazine publishing: the people and the work introduces the roles and practices of those involved in the editorial and business sides of magazine publishing. -Magazines as textual communication surveys the field of contemporary magazines across a range of theoretical perspectives, subjects, genre and format questions. -Magazines as visual communication explores cover design, photography, illustrations and interactivity. -Pedagogical and curricular perspectives offers insights on undergraduate and graduate teaching topics in magazine research. -The future of the magazine form speculates on the changing nature of magazine research via its environmental effects, audience, and transforming platforms.

Careers in the media have always been popular, but publishing is particularly competitive, with thousands of graduates trying to get a foot in the door. This targeted, practical guide is ideal for anyone who wants to work in publishing, whether on traditional books and magazines or online publications. It will help readers to get that all-important first job and includes: Working out if publishing really is for you Overviews of different types of publishing Explanations of different roles and departments (editorial, production, sales, marketing and so on) Top tips on how to make it in the industry Advice from leading industry figures

Jeff Witchel is a self-taught computer artist with over 24 years of experience. His initial introduction to the computer was with PageMaker, but he switched to Quark 1.0 when it was first introduced in 1987. Having arrived on the desktop publishing scene so early, Jeff became a go to guy for answers when others started getting into computer graphics. As an Adobe Certified Expert, hes provided online support for Adobe and is now an Adobe Certified Training Provider for both Adobe Illustrator CS5 and Adobe InDesign CS5. Jeff is one of just a handful of Adobe Certified Instructors for InDesign CS5 in the New York metropolitan area. He also is a Quark Certified Expert as well as a master of Adobe Photoshop and related applications. He counts among his training clients advertising agencies, design studios, marketing departments, magazines, newspapers, illustrators, and photographers. Jeff has written literally thousands of tips for Layers Magazine Tip of the Day over the past 4 years. He also produces online video tutorials for the Layers Magazine website (http://layersmagazine.com/category/tutorials) and writes articles for InDesign Magazine (http://www.indesignmag.com/default.asp).

This original and authoritative book offers a first-ever attempt to define a poetics of the editing arts. It proposes a new field of editing studies, in which the ‘ideal editor’ can be understood in relation to the long-theorised author and reader. The book’s premise is that editing, like other forms of ‘making’, is mostly invisible and can only be brought into full view through a comparative analysis that includes the insights of practitioners. The argument, laid down in careful layers, is supported by a panoramic historical narrative that tracks the shifts in textual authority from religious and secular institutions to the romanticised self of the digital present. The dangers posed by the anti-editing rhetoric of this hybrid romanticism are confronted head-on. To the traditional perception of editing as the imposition of closure, A Poetics of Editing adds a perspective on a dynamic process with a sense of the possible.

Scott Kelby and Felix Nelson (the creative team behind Photoshop User magazine) take their best-selling Photoshop Killer Tips books to a whole new level with their update for Photoshop CS2. Okay, why a book of nothing but tips? Because that's where all the really slick, really useful, and really fun stuff is. It's true! If we're looking through a book and we see the word "Tip" we're all immediately drawn to it, because we know we're about to learn something great. Maybe it's an undocumented keyboard shortcut, a hidden inside secret, or just a faster, better way to do something we do every day. The only problem with the tips in these books is that there are never enough of 'em. That is, until now. That's because this book is packed cover-to-cover, wall-to-wall with nothing but those cool Photoshop CS2 sidebar tips. Every tip is designed to make you work faster, smarter, and have more fun using Photoshop CS2. There are no detailed descriptions of CMYK separation set-ups, or long boring discussions on color management theory. It's just tips--short, sweet, and to the point. But we've done the "tip" idea one better, because every tip has a full-color graphic to make the tips even more accessible, even more fun, and even easier to use. Most importantly, to get in this book they've got to be "Killer Tips." The kind of tip that makes you smile, nod, and then call all your friends and "tune them up" with your new status as Photoshop guru. If you've wondered how the pros get twice the work done in half the time, it's because they know all the tips, and all the tricks. Now with this book, so will you.

UNLOCK THE SECRETS OF THE HOTTEST TRICKS, AND MOST REQUESTED PHOTOSHOP EFFECTS IN ONE AMAZING BOOK! Scott Kelby, co-host of Photoshop User TV and the world’s #1 bestselling Photoshop author, is back to unlock the secrets of an amazing new collection of the latest eye-popping, jaw-dropping, Photoshop special effects—the same kind that made Scott’s previous editions of this book one of the top selling Photoshop books in history. You’ll learn some of the most closely guarded Photoshop CS4 special effects—the same ones you see on TV, in magazines, and on the Web. Using Scott’s simple step-by-step method, with hundreds of full-color images, you’ll see exactly how it’s all done. The book is written so clearly, and it is so easy to follow, you’ll immediately be able to create all of these effects yourself. You’ll learn: • The latest photographic special effects • How to fake studio shots (you’ll be amazed at how it’s done) • The latest cutting-edge type effects • The most popular effects used by big movie studios • The most-requested advertising effects • Commercial effects that clients go crazy over! • The most asked-for current Web effects • Amazing 3D effects using Photoshop Extended • Plus loads of effects that look hard, but are easy once you know the secrets And not only that, but the whole book is packed with creative ideas, layouts, and design techniques that will help you unleash your own creativity. It’s all here, in the only Photoshop book of its kind. You're gonna love it!

In today's economy, time is money. Creative Suite 2 Killer Tips is all about speed, showing users how to get more work done in less time. Through its tight integration with Adobe Photoshop CS2, Illustrator CS2, and InDesign CS2 software, the Creative Suite 2 helps readers unleash their Creativity in one unified design environment. This book is here to help increase productivity (and even quality) by providing shortcuts, tips, and little-known tricks that will surprise even the most experienced Creative Suite user. Built on the premise that "Speed Kills", readers will get faster at manipulating CS2 and have more time to be creative in their projects.