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Genre | : Consumer behavior |
Author | : Lincoln Harold Clark |
Publisher | : |
Release | : 1955 |
File | : 146 Pages |
ISBN-13 | : COLUMBIA:CU70092010 |
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Genre | : Consumer behavior |
Author | : Lincoln Harold Clark |
Publisher | : |
Release | : 1955 |
File | : 146 Pages |
ISBN-13 | : COLUMBIA:CU70092010 |
This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to apply the life course paradigm’s concepts and theoretical perspectives to study consumer topics in an innovative way. Although a growing number of marketing researchers, either implicitly or explicitly, subscribe to life course perspectives for studying a variety of consumer behaviors, their efforts have been limited due to a lack of theories and methods that would help them study consumers over the lifecycle. When studying consumers over their lifespan, researchers examine differences in the consumer behaviors of various age groups (e.g., children, baby boomers, elderly, etc.) or family life stages (e.g., bachelors, full nesters, empty nesters, etc.), inferring that consumer behavior changes over time or linking consumption behaviors to previous experiences and future expectations. Such efforts, however, have yet to benefit from an interdisciplinary research approach. This book fills this gap in consumer research by informing readers about the differences between some of the most commonly used models for studying consumers over their lifespan and the life course paradigm, and providing implications for research, public policy, and marketing practice. Presenting applications of the life course approach in such research topics as decision making, maladaptive behaviors (e.g., compulsive buying, binge eating), consumer well-being, and cognitive decline, this book is beneficial for students, scholars, professors, practitioners, and policy makers in consumer behavior, consumer research, consumer psychology, and marketing research.
Genre | : Business & Economics |
Author | : George P. Moschis |
Publisher | : Springer |
Release | : 2019-01-31 |
File | : 213 Pages |
ISBN-13 | : 9783030050085 |
Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination and product selection to help provide customers with products and services that will best meet their needs. In today's highly competitive business environment, understanding travel behavior is imperative to success. Consumer Behavior in Travel and Tourism brings together several studies in one volume, representing the first attempt to explore, define, analyze, and evaluate the consumption of tourist and travel products. This guide offers essential research strategies and methods that enables readers to determine the wants and needs of tourists, including: discussing and evaluating the main factors that affect consumer behavior in travel and tourism, such as travel motivation, destination choice, and the consequent travel behavior exploring the various decision-making processes of consumers that leads to consequent destination choices through case study analysis and marketing suggestions determining customer expectations of products through a variety of research techniques in order to find ways of improving satisfaction examining selected research tools, such as product positioning and repositioning and using perceptual maps, to evaluate the market implications of using qualitative and/or quantitative research techniques detecting and analyzing the relative roles individual, environmental, socioeconomic, and demographic factors play in choosing travel destinations Full of detailed charts and graphs, Consumer Behavior in Travel and Tourism illustrates key points to give you a better understanding of important facts and findings in the field.
Genre | : Business & Economics |
Author | : Kaye Sung Chon |
Publisher | : Routledge |
Release | : 2012-10-12 |
File | : 552 Pages |
ISBN-13 | : 9781136382710 |
Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.
Genre | : Business & Economics |
Author | : Geoffrey Paul Lantos |
Publisher | : Routledge |
Release | : 2015-01-28 |
File | : 1091 Pages |
ISBN-13 | : 9781317473831 |
For advanced courses in economic analysis, this book presents the economic theory of consumer behavior, focusing on the applications of the theory to welfare economies and econometric analysis.
Genre | : Business & Economics |
Author | : Angus Deaton |
Publisher | : Cambridge University Press |
Release | : 1980-05-30 |
File | : 468 Pages |
ISBN-13 | : 0521296765 |
Consumer Behaviour is a comprehensive textbook designed for students of management programmes . It aims to help readers understand and analyses the behaviour of Indian consumers and develop winning marketing strategies. The book begins by explaining the foundation and scope of consumer behaviour and explores its linkages with multi-disciplinary social sciences. Following this, the importance of groups, cultures and demography of India in shaping the mind of an Indian buyer is discussed.
Genre | : Education |
Author | : Dr. Syed Gous |
Publisher | : Educreation Publishing |
Release | : |
File | : 109 Pages |
ISBN-13 | : |
Genre | : Consumer behavior |
Author | : |
Publisher | : |
Release | : 1977 |
File | : 560 Pages |
ISBN-13 | : MINN:31951D002919171 |
This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology. William Wells, University of Minnesota, has provided the foreword and section overviews for the book which will help it appeal to all academics and students of consumer research.
Genre | : Business & Economics |
Author | : Edward P. Krugman |
Publisher | : Routledge |
Release | : 2013-05-13 |
File | : 354 Pages |
ISBN-13 | : 9781136677953 |
Genre | : Business & Economics |
Author | : Ben M. Enis |
Publisher | : Marketing Classics Press |
Release | : 2012-03-15 |
File | : 287 Pages |
ISBN-13 | : 9781613113387 |
This book is a printed edition of the Special Issue "Sustainable Consumer Behavior" that was published in Sustainability
Genre | : Social Science |
Author | : Gerrit Antonides |
Publisher | : MDPI |
Release | : 2018-07-06 |
File | : 221 Pages |
ISBN-13 | : 9783038425830 |