This book emphasizes the vital links between international politics and strategy and provides a comprehensive analysis of strategic interests of the major international actors in the Middle East. It contends that the policies of the superpowers toward the Middle East are fragmented and unproductive.

What was Britain's reaction to the death of Stalin? How has Britain reconciled a modern nuclear strategy with its traditional imperial defence commitments around the world? How has secret intelligence affected the Special Relationship' since 1945? Certain clear questions and perennial themes run through British overseas policy since 1945. This book examines them, drawing on new research by leading historians and scholars in the field.

Focusing on China’s relations with the Middle East and North Africa (MENA), this Companion provides essential analysis of a complex region which threatens to become the battleground for rival powers in the future. The Routledge Companion to China and the Middle East and North Africa brings together China scholars from around the world, including from China, the MENA region, the United States, Asia, and Europe. The contributors, experts in their respective areas––which range from politics, military and nuclear power to economics, energy, and tourism––use different methodologies to understand China’s policies in the MENA. Topics analyzed include Chinese investment in infrastructure, the COVID-19 pandemic and the Belt and Road Initiative. Divided into three Parts, the book addresses China’s multidimensional presence in the MENA and its impact on the region while also explicating the MENA’s relations with its traditional Western allies. Bilateral relations and people-to-people interactions are also explored and provide in-depth context to the areas of cooperation that are part of China’s dealings with its partners in the region. Combining contemporary analysis with accessible prose, the book will be of interest to students, scholars, and policy-makers active in international relations, security studies, and economics, as well to general audiences interested in the MENA region.

This book tells the story of the EU Global Strategy (EUGS). By reflecting back on the 2003 European Security Strategy, this book uncovers the background, the process, the content and the follow-up of the EUGS thirteen years later. By framing the EUGS in this broader context, this book is essential for anyone wishing to understand European foreign policy. The author, who drafted the EUGS on behalf of High Representative and Vice President of the Commission (HRVP) Federica Mogherini, uses the lens of the EUGS to provide a broader narrative of the EU and its functioning. Tocci’s hybrid role as a scholar and adviser has given her unique access to and knowledge of a wide range of complex structures and actors, all the while remaining sufficiently detached from official processes to retain an observer’s eye. This book reflects this hybrid nature: while written by and for scholars, it is not a classic scholarly work, but will appeal to anyone wishing to learn more about the EUGS and European foreign policy more broadly.

This handbook examines the regional and international dynamics of the Middle East. It challenges the state society dichotomy to make sense of decision-making and behavior by ruling regimes. The 33 chapter authors include the world’s leading scholars of the Middle East and International Relations (IR) in order to make sense of the region. This synthesis of area studies expertise and IR theory provides a unique and rigorous account of the region’s current dynamics, which have reached a crisis point since the beginning of the Arab Spring. The Middle East has been characterized by volatility for more than a century. Although the region attracts significant scholarly interest, IR theory has rarely been used as a tool to understand events. The constructivist approach in IR highlights the significance of state identity, shaped by history and culture, in making sense of international relations. The authors of this volume consider how IR theory can elucidate the patterns and principles that shape the region, in order to provide a rigorous account of the contemporary challenges of the Middle East. The Routledge Handbook of International Relations in the Middle East provides comprehensive coverage of International Relations issues in the region. Thus, it offers key resources for researchers and students interested in International Relations and the Middle East.

The chapters in this book focus on the security of the British position in the Middle East between 1935 and 1939. In 1935 Britain was still able to rush reinforcements to the Middle East to forestall hostilities towards Egypt. However, by 1939 the international situation had changed irrevocably.

Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising advertising in a media and communications context; advertising in a global world; and global advertising in a digital world. Covering past, present and potential futures, through an impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing dynamics between advertising and globalisation. It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.

New Tools for Succeeding Globally Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Because a one-size-fits-all strategy no longer stands a chance. When firms believe in the illusions of a "flat" world and the death of distance, they charge across borders as if the globe were one seamless marketplace. But cross-border differences are larger than we assume. Most economic activity--including trade, real and financial investment, tourism, and communication--happens locally, not internationally. In this "semiglobalized" approach, companies can cross borders more profitably by basing their strategies on the geopolitical differences that matter; they must identify the barriers their strategies will have to overcome, and they must build bridges to cross those barriers. Based on rigorous research, Pankaj Ghemawat shows how to create successful strategies and provides practical management tools so you can: Assess the cultural, administrative, geographic, and economic differences between regions at the industry level--and decide which ones require attention Track the implications of the specific border-crossing actions that will impact your company's ability to create value the most Generate superior performance through strategies that are optimized for the three A's: adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences) Using in-depth examples, Ghemawat reveals how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare are adroitly managing cross-border differences. He also shares examples of other well-known companies that have failed at this challenge. Crucial for any business competing across borders, Redefining Global Strategy will help you make the most of our semiglobalized world.